<blockquote contenteditable="true">
  <p>Edit this content to add your own quote</p>
</blockquote>

<cite contenteditable="true">-- Write your own name here</cite>

blockquote {
  background: #eee;
  border-radius: 5px;
  margin: 16px 0;
}

blockquote p {
  padding: 15px;
}

cite {
  margin: 16px 32px;
  font-weight: bold;
}

blockquote p::before {
  content: '\201C';
}

blockquote p::after {
  content: '\201D';
}

[contenteditable='true'] {
  caret-color: red;
}