Expert Panel®
Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share trends and tips
17 Prompt-Writing Tips To Make The Most Of GenAI
Getting truly helpful responses from generative AI tools that will suit your purposes requires carefully crafted and effective prompts—it’s all about how you ask.
Seven Of The Most Inspirational Ad Campaigns For These Agency Leaders
Some iconic ad campaigns of the past helped set industry standards, and their timeless principles and innovative strategies still inspire agency leaders' work today.
15 Expert Insights On How To Elevate Customer Service With Chatbots
If a chatbot’s ability to provide customer support is sophisticated enough, it can help users feel their concerns are being adequately addressed, which increases trust.
How To Reach Target Audiences Using Snapchat’s AR Filters
Marketers are exploring alternative platforms for reaching target audiences that will help them maintain consumer trust, and Snapchat is likely on many short lists.
17 Expert Insights Into The Rise Of AI Influencers
Computer-generated AI avatars have gained popularity recently among brands seeking innovative ways to engage with audiences and capitalize on influencer marketing trends.