Video content is pervasive in our culture – the US Average Time Spent per Day with Digital Video increased by 55% from 2019 to 2024, with individuals now spending an average of 2.8 hours a day watching digital video. As such a staple in our habits, it pays to have a strong understanding of the digital video advertising landscape.
The comprehensive training empowers attendees to:
- Explain the digital video ecosystem and its essential technologies
- Target video advertising campaigns to reach specific audiences with privacy-safe strategies
- Evaluate different approaches to programmatic buying and selling digital video media
- Apply best practices for optimizing digital video campaigns mid-flight
This virtual 2-hour session will include instructor facilitation, engagement activities, and a downloaded resource guide for attendees.
Space is limited to support the virtual engagement activities, so register sooner rather than later.
Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.