Here's how you can establish yourself as a subject matter expert using social media.

Want to be known as an expert? Find out where your audience is online. Focus your energy on those platforms. It's better to have a strong presence on a few key channels than to spread yourself too thin. Choose the platforms where your audience is most active and engaged.

Selecting the right platforms is crucial for positioning yourself as a subject matter expert, but its not enough? — select the platforms where KOLs, journalists and other experts are heavily active.

I always say: be where your audience is most active and engaged. For professional fields, LinkedIn is ideal - Instagram or TikTok suit creative industries better. You should also understand the demographics and content that perform well on each platform. Tailor your presence to fit each platform's culture and maintain your unique voice and expertise. Consistency in posting and interacting with your audience will enhance your credibility.

Choosing the right platform is Important. First, decide who your targeted audience is, and choose that platform. After deciding on platforms start engaging with other experts in the industry, create content that brings engagement, and initiate discussion.

To establish yourself as a subject matter expert using social media, consistently share high-quality, valuable content that demonstrates your expertise and insights in your field. Engage actively with your audience by responding to comments, participating in discussions, and sharing your thoughts on relevant industry trends and news. Leverage various content formats, such as blog posts, videos, webinars, and infographics, to showcase your knowledge and versatility. Collaborate with other experts and influencers to expand your reach and credibility. Regularly update your profiles with your latest achievements, projects, and speaking engagements. By maintaining an active, informative, and engaging presence.

What I do? — I uncover new social media features tested and launched by the main social media platforms (Facebook, Instagram, WhatsApp, Threads, TikTok, YouTube, LinkedIn etc). How I post — I create short posts about these features mainly thorugh text and images. And I offer some short explanations about a feature works.

Content is king and YOU ARE THE QUEEN to know how to position. Be yourself, be bold, leave your comfort zone and participate in conversations, do brainstorm with other users and shine digitally!

Pour se positionner en tant qu'expert sur les réseaux sociaux, il faut créer quatre types de contenus essentiels, chacun répondant aux besoins spécifiques des 4 types d'acheteurs : Personnification : Partagez votre histoire personnelle pour établir un lien authentique avec votre audience et renforcer votre leadership. Contenu à forte valeur ajoutée : Offrez des connaissances uniques pour combler les besoins de votre public et renforcer votre crédibilité. Contenu d'autorité : Exprimez vos opinions sur les sujets de votre industrie pour attirer des clients partageant vos valeurs et renforcer votre expertise. Contenu transparent : Montrez les coulisses de votre entreprise pour renforcer la confiance en démontrant votre authenticité.

Se você deseja ser autoridade em um determinado assunto, você precisa dominar esse assunto e passar a informação adiante. Compartilhar o seu conhecimento, com publicações intencionais, vai ajudar você a conquistar seus objetivos, mas também irá impactar várias pessoas e, quem sabe até, mudar a vida delas.

You can share insights, write thought-provoking articles and offer tips that address your audience's problems or challenges they might have. Use diverse formats like videos, infographics or live sessions to keep your content engaging. Consistency is crucial - what has helped me is to develop a content calendar to plan my posts and ensure regular sharing of valuable information.

Regular interaction can increase your online and media visibility: — Engage with industry leaders, other fellow content creators, KOLs, journalists and experts. — Respond to their comments and participate in discussions. — Show appreciation for user-generated content that align with your audience.

Comunidades engajadas são ouro nas redes sociais. Elas podem fazer muito por você e são extremamente fiéis. Importante é ter em mente que, em uma rede social, as pessoas querem conversar, interagir, fazer parte. Não é o local para monólogos.

How can the outside world get to know your incredible ideas if you are in silence? Be open, brainstorm, help and educate others, and earn their trust. Be an active part in the conversation so you can be for long-term part of the "elite club"

Besides regular engagement, consider hosting live Q&A sessions or webinars to interact directly with your audience and address their queries in real-time. Encourage user-generated content by running contests or challenges related to your expertise, fostering a sense of community participation. Additionally, share behind-the-scenes glimpses of your work or personal experiences to humanize your brand and make deeper connections with your followers. Utilize social listening tools to monitor conversations in your industry and join relevant discussions to stay updated and contribute meaningfully.

Dans réseaux sociaux il y a social. Il est important d'échanger avec sa communauté et de l'étendre en échangeant et en apprenant des autres. Commentez les publications qui vous intéressent, échangez avec les gens en messages privés, connecté en mettant des stories

Apart from connecting with experts and influencers, actively participate in industry-specific Twitter chats, Facebook groups, or LinkedIn communities to expand your network. Share valuable insights, answer questions, and offer help generously to establish credibility and foster relationships. Leverage platforms like Clubhouse or LinkedIn Live to host discussions or share expertise in real-time, allowing you to showcase your knowledge and connect with a broader audience. Additionally, attend virtual conferences, seminars, and workshops related to your niche to meet like-minded professionals and potential collaborators.

In addition to maintaining consistency across platforms, actively engage with your audience by responding to comments, messages, and inquiries promptly. Show authenticity and transparency in your interactions to build trust and credibility with your followers. Collaborate with other professionals or influencers in your industry to expand your reach and reinforce your expertise. Regularly share valuable content such as articles, videos, or infographics that align with your brand's identity and provide actionable insights or solutions to your audience's pain points. Finally, continuously evaluate and refine your personal brand based on feedback and analytics to ensure relevance and resonance in the ever-evolving social media landscape.

On ne parlera jamais trop de l'impact du personal branding sur les réseaux sociaux ! Caroline Mignaux est la spécialiste dans le domaine, et a même sorti un livre récemment sur le sujet. A lire de toute urgence si vous vous intéressez à cette thématique ! Travailler sa marque personnelle est une compétence qui peut servir à tout le monde, peu importe son profil ! Que ça soit pour se démarquer, se faire repérer, ou attirer à soi un public qui nous ressemble... les raisons sont nombreuses.

Il est important de mesurer ce que l'on fait. Cependant il est important de mesurer les bonnes choses. Un bon contenu peut tout à la fois avoir obtenu énormément de portée et de likes comme il peut avoir eu très peu de portée mais avoir généré beaucoup de leads C'est en amont qu'il faut définir les objectifs pour chacun des posts afin de savoir ce qu'il faut mesurer