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Last updated on May 30, 2024

What is the role of reflexivity in your qualitative analysis?

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In business management, qualitative analysis often involves parsing through subjective data to extract meaningful insights. Reflexivity, a concept borrowed from sociology and anthropology, is crucial in this process. It requires you to critically reflect on your own biases, assumptions, and the influence these have on your research. By acknowledging and adjusting for these factors, you enhance the credibility and reliability of your findings. Reflexivity isn't just about introspection; it's about actively engaging with your positionality to uncover deeper, more nuanced understanding of the data at hand.

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