What do you do if you're not sure which tools to use for measuring social impact?
Measuring social impact is essential for any organization that wants to create positive change in the world. But how do you choose the right tools to track and evaluate your outcomes, outputs, and impacts? There are many different methods and frameworks available, but not all of them are suitable for your specific goals, context, and resources. In this article, you will learn some practical steps to help you decide which tools to use for measuring social impact.
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Heidi Fisher MBEImpact Measurement Expert | For healthcare organisations & social enterprises to measure & manage their impact |…
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Hannah Stranger-JonesI support leaders of charities, social enterprises and social businesses to embed purpose and deliver impact | Board…
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Lalu Nofa Setiawan PutraSenior Specialist Economic Empowerment at PT Amman Mineral Nusa Tenggara | CSR Professional | Corporate Social…
Before you start looking for tools, you need to clarify why you want to measure social impact in the first place. What are your objectives, expectations, and questions? Who are your stakeholders, and what are their needs and interests? How will you use the results of your measurement to improve your strategy, communicate your value, and increase your accountability? By defining your purpose, you can narrow down your options and focus on the tools that align with your vision and mission.
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Begin by defining your mission and objectives clearly. What specific social change are you aiming to achieve? Understanding your goals will help you determine which metrics are most relevant to measure your impact.
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Clarifying your purpose - and ensuring there is a shared understanding across your organisation is a critical first step. It sounds simple, but misalignment in an organisation's purpose is a common problem that gets in the way of building an efficient and robust impact practice.
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Don't jump straight to measuring social impact if you haven't measured the preceding pieces yet! What are those preceding pieces? 1. Are you implementing your activities? (Do you know that you are fully implementing the activities you planned to make impact? If you can't say with certainty if you are, focus your measurement here.) 2. Are your activities leading to the targeted outcomes? (For example, are people completing your trainings? If you can't say with certainty if they are, focus your measurement here.) If you have done 1 and 2, then you are ready for your purpose to be measuring your social impact. If you have NOT yet done 1 and 2, then these need to be what you set up first- these are your purpose- before going further.
Your theory of change is a logical model that explains how your activities lead to your desired outcomes and impacts. It helps you identify what you want to measure, how you will measure it, and what evidence you will collect. To review your theory of change, you need to map out your inputs, outputs, outcomes, and impacts, and test the assumptions and causal links between them. You also need to consider the external factors and risks that may affect your results. By reviewing your theory of change, you can ensure that your tools are relevant, valid, and realistic.
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Take the time to research and familiarize yourself with different measurement tools and methodologies available. There is a wealth of resources, from academic papers to online courses, that can deepen your understanding of impact assessment.
There are many different methods and frameworks for measuring social impact, such as Social Return on Investment (SROI), Theory of Change (ToC), Logic Model, Outcome Harvesting, Most Significant Change, and more. Each of them has its own strengths, weaknesses, and suitability for different contexts and purposes. To explore different methods and frameworks, you need to do some research and compare their features, benefits, and limitations. You also need to consult your stakeholders and experts, and learn from the best practices and examples of other organizations.
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Recognize that there is no one-size-fits-all approach to measuring social impact. Each organization or initiative is unique, and the measurement tools and metrics that work for one may not be suitable for another. Tailor your approach to fit the specific context and goals of your project.
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Nessa etapa vale fazer um esforço de benchmark com empresas que realizam um trabalho semelhante. Quando iniciei no mercado de trabalho eu acreditava que haveriam vários entraves nesse tipo de prática, mas descobri ao longo dos anos que a maioria das corporações são super abertas a trocar experiências e aprendizados. Vale tentar um contato pelo LinkedIn mesmo com gestores daquela empresa que você tem como modelo.
Measuring social impact requires time, money, skills, and data. You need to assess your resources and capacity to implement the tools that you are considering. How much budget and staff do you have for measurement? What skills and expertise do you need, and do you have them in-house or do you need external support? What data do you already have, and what data do you need to collect? How will you ensure the quality, reliability, and ethics of your data? By assessing your resources and capacity, you can avoid choosing tools that are too costly, complex, or impractical.
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In my experience, one thing I've found helpful is to start small and iterate. Rather than aiming for the most sophisticated tools right away, begin with simple, easily accessible methods to gather initial data and insights. Then, based on what you learn and the feedback you receive, you can gradually refine your approach and incorporate more advanced measurement tools as needed. This approach not only allows for a smoother integration process but also fosters a culture of continuous improvement within your organization, where measuring social impact becomes an organic part of your operations rather than a daunting task.
After you have identified your purpose, reviewed your theory of change, explored different methods and frameworks, and assessed your resources and capacity, you are ready to select and adapt your tools for measuring social impact. You may find that no single tool can meet all your needs, and that you need to combine or customize different tools to fit your situation. You may also find that you need to test and refine your tools as you go along, and that you need to be flexible and responsive to changes and feedback. By selecting and adapting your tools, you can create a robust and tailored measurement system that works for you and your stakeholders.
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I'm a great believer in finding tools that work for your organisation and what you're trying to measure. It's unlikely the existing tools out there will be a perfect fit but there's probably bits that would work, so take those and build on them. Ultimately your tools will need adapting as you test and use them, and figure out better ways of doing things.
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It's important to explore why you want to collect the impact data in the first place. Who do you want to share it with, who do you want to influence, what do you want to use it for? Getting crystal clear on your audience and purpose will help you to determine which tools to use and why.
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In my perspective, it's essential to consider the specific goals and context of our project or initiative. Here's a step-by-step approach to help us decide: 1. Define goals: Know what we want to achieve. 2. Consider stakeholders: Understand their needs. 3. Review tools: Look for ones that fit our goals and stakeholders. 4. Assess feasibility: Check if it's practical to use. 5. Pilot test: Try it out on a small scale first. 6. Adapt: Adjust based on feedback. 7. Seek guidance: Consult experts if needed. This streamlined process should help us choose the right tool for measuring social impact.
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Firstly, the average social enterprise creates social value in many ways and at different times. Impact appeals to different audiences. Take a mentor in a school. Increasing attendance and engagement is good for the school and immediate. Better performance means a better job (DWP) in the future and improved decision making may lengthen a life (Health). Identifying who you wish to impress is critical. Second, ask what the target audience needs to tick their box; as in, what evidence and what level of detail will they be happy with. So, make sure the data you collect meets the demands of the "eyes of the beholder". In short, map all your impact, identify who your audience is (or audiences are) and ask them what evidence would be enough.
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Two things I found important in this: - Intention before purpose: We must first intend to achieve impact and change in the lives of the target group. - Measurement is inevitable: We Should Measure the impact even if by asking customers or targeted people: Are you better now?