Here's how you can craft a successful presentation in the field of social impact.

For me, I make sure that I infuse any presentation of mine with personal touches, so the audience feels that authenticity and humanity at the core of whatever I am sharing. Too often, I see presenters who are knowledgable and well-prepared but almost robotically disconnected from the audience. I want to see and know who you are! I want to know why you care about this and be invited to connect with you on a human level.

In my experience, to craft a successful presentation on social impact one can employ the following strategies: 1. Make the presentation easy to read, to the point, and concise. 2. Use equitable use of visuals and writing to show impact and communicate the goal. 3. Use the right colours and font for the presentation, which is easy on the eyes and comprehensive. 4. Make sure that the subject matter of the presentation is relevant to the audience.

As with all writing, it's important to consider your intended audience. Once you've identified the people you want to talk to, you need to determine how your research addresses the social issues they care about and why they resonate with them. With this understanding, you can construct a compelling narrative that aligns with their interests and needs. This narrative should highlight how your research contributes to resolving these issues, ideally supported by clear examples and actionable steps.

At this point it's way deeper than knowing your audience. You have to build relationships that will be equally beneficial. Branding is key and creating a core value system that attracts value in a sea of bots.

Knowing your audience is key not just for the reason of making yourself relatable. If your entire focus is on communicating at your audience current level of knowledge you likely missed the mark. The key to a good message is to demonstrate an appreciation for the beliefs of your audience so as to establish legitimacy but stretch your audience so that they also reconsider and reexamine those beliefs because of well articulated and new knowledge. Lead your audience, don't pander.

Crafting a successful presentation in social impact necessitates clearly defining objectives tailored to different contexts. In CSR, objectives could include enhancing community well-being, reducing environmental footprint, and fostering employee engagement. For impact investing, it's about achieving financial returns alongside measurable social or environmental outcomes. When seeking grants, it may involve specific societal challenges while demonstrating impact potential. In the realm of ESG, objectives could be integrating sustainability criteria into investment decisions to mitigate risks and enhance long-term value. These diverse objectives shape presentation content and strategy, ensuring resonance with stakeholders across sectors.

What is your ‘why?’ Are you seeking to amplify awareness about a specific social issue, showcase the impact of your organization's work, or inspire action among your audience? Identifying your objective will guide the rest of your process in strength.

I believe that defining clear objectives is fundamental to delivering an impactful presentation. Clear goals serve as the backbone, guiding the structure and content. Whether the aim is to raise awareness, shift perceptions, or encourage donations, having specific objectives ensures that every element of the presentation, from the introduction to the conclusion, is aligned with these goals. This focused approach keeps the presentation on track, making it more cohesive and effective in achieving its intended purpose.

Tradicionalmente se solía asociar la comunicación de impacto con el objetivo de provocar una acción en la audiencia y se proponía cerrar con una "llamada a la acción". En el mundo actual, un verdadera impacto creo que pasa por invitar a las personas a hacerse preguntas y a reflexionar de forma profunda sobre los temas ;)

I start by identifying compelling stories or real-life examples that resonate with my audience's values and experiences. These anecdotes are powerful anchors, drawing listeners into the narrative and fostering empathy. I weave multimedia elements like videos or images to enhance storytelling and provide visual context. Additionally, I strive for clarity and simplicity in my messaging, avoiding jargon and complex language that might alienate or confuse my audience. I create a dynamic and inclusive atmosphere by inviting audience participation through interactive elements or thought-provoking questions.

It’s always about a takeaway. Position yourself in alignment with your audience's perspective. Consider how you would react to your own presentation as someone initially uninformed. Organize your content into cohesive sections, akin to telling a story. Start with a captivating introduction, transition into the main body, and end with a compelling call to action or key takeaway.

Engaging content is all about the audience and what they want. How do you solve their problem? Even if you are an NGO or a nonprofit seeking a donation, you aren't begging. You provide value. People and the organizations they run want to make a difference. You help them do that. In a recent research study we conducted of 159 impact orgs in 34 countries, the most engaging content did two things: spoke to the head and the heart. It has to make logical sense of how what you do is giving them what they want. How do you evoke the right emotion? Behavioral and brain science tells us that people make a decision based on emotion and then justify that decision based on an alibi their brains' construct (not the other way around).

Uma apresentação de sucesso no campo do impacto social deve ser envolvente e memorável para captar a atenção do público. Para isso, o conteúdo da apresentação deve ser cuidadosamente planejado, utilizando histórias, estatísticas impactantes e exemplos concretos para ilustrar os desafios e as soluções no campo do impacto social. Além disso, a apresentação deve incluir momentos interativos, como perguntas provocativas, para estimular a participação e a reflexão da plateia. Ao envolver emocionalmente e intelectualmente o público, a apresentação se torna memorável, abrindo espaço para que a mensagem sobre o impacto social perdure e inspire ações concretas.

I believe that engaging content is crucial for a memorable presentation. Using storytelling to create an emotional connection with your audience can effectively illustrate the real-world implications of the social issue. Ensuring the content is accessible, by avoiding jargon and using clear, simple language, makes it easier for the audience to understand and relate. Visual aids can be powerful tools for illustrating points and maintaining engagement, but they should complement rather than overshadow the message. An engaging presentation combines these elements to captivate the audience and drive home its key points.

Emancipate your authenticity. This is a space where truth is quite literally our language. Use it as your weapon and armor for your impact. Liberation from societal expectations allows your voice to resonate with sincerity and power, compelling others to truly hear you. As you stand on the front lines of change, let your authenticity guide your every word and action. Your presentations will raw with your convictions. Embrace this vulnerability of truth-telling, for it is in this vulnerability that genuine connections are forged, and transformative change is born.

I believe authenticity is crucial in a social impact presentation. Your audience needs to sense your commitment and believe in your message. Sharing personal stories or experiences that demonstrate your connection to the cause can build trust and credibility. This personal touch makes your call to action more compelling. Authenticity resonates with people and can be a powerful motivator for action, making your presentation more effective and impactful.

Creo que a la hora de compartir tu presentación, es importante ser consciente de las necesidades reales de la audiencia, tus objetivos, la autenticidad de los mensajes a trasladar y dejarte fluir con el ritmo de los contenidos que has preparado.

I believe that practicing your delivery is as important as the content itself. Rehearsing multiple times ensures that you are comfortable with the material and can convey it confidently. Paying attention to body language, tone of voice, and pacing can enhance your message, making it more persuasive and memorable. A well-practiced delivery helps manage nerves and maintains audience engagement throughout the presentation. This preparation is key to effectively communicating your message and achieving the desired impact.

From personal experience, I've found that impactful social impact presentations are those that tend to combine compelling content with an effective delivery strategy.  An effective strategy in this case may involve an aspect of alignment & consensus. For example, if your presentation involves collaboration with others, it's always important to ensure alignment among team members. Seeking consensus on goals, strategies, & metrics is a positive way of ensuring that the presentation carries the unique voices of everyone on board.

Presentation should clearly layout linkage between input, output, outcome and impact. Such clear linkage gives clear understanding to the audience on how impact will get created.