Learn more about what comes next after you launch an advertising campaign, whether through Campaign Manager directly or by boosting a post from your LinkedIn Page.   After launching a campaign, it can be helpful to…

When you create an ad campaign to boost a LinkedIn Page post, you’ll choose a target audience of people you want to reach with your Sponsored Content. You can either: You’ll be guided to make target audience selections in the campaign creation flow…

Boost your LinkedIn Page posts to extend their reach through an advertising campaign. You'll select an objective for boosting your post, define the audience (who will see your post), and set a budget and schedule to limit how long the post is…

When you create a Sponsored Content campaign in Campaign Manager, you can use the Browse existing content option to select ads for the campaign. Depending on the ad format selected, you can browse previously created Direct Sponsored Content, company…

Direct Sponsored Content ads are Sponsored Content ads that are created in Campaign Manager. Sponsored Content is a collection of ad formats that includes posts sponsored from your LinkedIn Page and ads created in Campaign Manager. When you create…

As a Page super or content admin, you can use LinkedIn Page posts to directly engage with viewers and followers of your Page. You can post and repost information like organization news, promotions, relevant industry articles, member posts that…

You can boost your LinkedIn Page posts to extend their reach through an advertising campaign. Only certain types of posts can be boosted. You can boost posts with these ad formats: When you create a campaign in Campaign Manager with a Sponsored…

As the author of an organic post that's displayed on your personal LinkedIn profile, you can automatically approve requests to have your posts sponsored as thought leader ads by your employer.You can choose to approve a single sponsorship request…

Sponsored Content is a collection of ad formats available when you create an advertising campaign on LinkedIn. Sponsored Content ad formats include: Learn more Single image ads Video ads Carousel ads Single job ads Event ads Document ads…

Sponsored Content ads allow companies to use promoted posts to extend the reach of their content beyond their current Page followers. In contrast, targeted company posts are free and allow companies to tailor their company posts to specific…

Sponsored Content ad formats deliver native ads to the LinkedIn feed of members in your target audience. They can be displayed to LinkedIn members across desktop, tablet, and mobile devices. Sponsored Content ad formats include: Each format has…

As a LinkedIn Page super or content admin, you can manage comments for sponsored posts. You must create a Sponsored Content ad campaign or have an existing Sponsored Content ad campaign to manage comments on a sponsored post. To manage comments on a…

The number of times your Sponsored Content is shown depends on factors such as its performance, your bid and budget values, and how competitive it is compared to other advertisements in our system. We can't guarantee a set number of impressions or…

We recommend that LinkedIn Page posts be relevant, short, and authentic. The better your content, the greater the chance that it can go viral through likes, shares, and comments when you sponsor the post. Posts that are perceived as spam will not…

As an advertiser, when you create a Sponsored Content ad campaign with the engagement objective, a Follow button is added to your ads by default. This feature helps you gain followers for your Page. When members click the Follow button on your…

When you boost a post from your LinkedIn Page, you can manage the ad settings from the Page admin view. To manage the settings of a boosted post ad campaign:  Related tasks Learn more Access your Page super admin view…

To help members stay on LinkedIn and engage with unique commentary, we're simplifying our feed by changing the image size and third-party article link preview for organic posts and Sponsored Content.  At LinkedIn, we’re always exploring new…

When you create a campaign to boost a LinkedIn Page post, you'll need to set a campaign budget, currency, and schedule. Posts boosted from the LinkedIn Page are automatically created with three campaign settings: Lifetime budget Lifetime budget is…

When you boost a post from your LinkedIn Page, you can select varying marketing objectives to optimize the results. An objective will be recommended based on the post selected to boost. This table lists the objectives available when boosting a post…

When you boost a post from a LinkedIn Page, a campaign will be created in an ad account associated with the LinkedIn Page. Ad accounts are accessed through Campaign Manager, LinkedIn’s ad management tool that allows you to create, launch, and…

The Forecasted Results window generates expected campaign performance in real time as you select various campaign details like target audience, objective, schedule, and more. It appears on the right side of the page when you create a new campaign to…

As the author of an organic post that's displayed on your personal LinkedIn profile, you can automatically approve requests to have your posts sponsored as a thought leader ad. If your employer is promoting your post If you are an employee of the…

As the author of an organic post that's displayed on your personal LinkedIn profile, you can automatically approve requests to have your posts sponsored as thought leader ads by your employer.  Automatic approval removes the requirement to…

As a super or content admin of a LinkedIn Page, you can post text, images, videos, and documents to engage with your Page’s followers. Posts will display on your Page and on your followers’ LinkedIn feeds. Related tasks Learn more To post as your…

You can promote your LinkedIn Page on LinkedIn with Sponsored Content. You must be a super, content, or Sponsored Content poster admin on your Page to sponsor content. If you aren’t, contact the current super admins to request access. To sponsor a…

As a super or content admin, you can use targeted LinkedIn Page posts to tailor content to specific audiences. Posts are targeted based on your followers' profile data such as organization size, industry, function, seniority, geography, and language…