Brand Manager

About The Group

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 4,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family, and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.

Job Overview

At Lavazza North America, the Brand Manager for Office Coffee Sales (OCS) role will support the development of the Flavia brand strategy and the execution of the annual marketing plans designed to strengthen our position in the market to drive machine placement and drinks growth. Working with internal teams & agencies, the OCS Brand manager will support innovation launches, shape the marketing plan development, and execute Above the Line (ATL) marketing programs across the Office Coffee business.

Location: West Chester, PA

Job Responsibilities

• Drive the Flavia system brand strategy setup and execution.
• Develop Flavia full-funnel design and supporting content and tactics to bring customers through the journey.
• Responsible for media strategy setup (all media channels) & execution for the Flavia system. Includes media strategy, agency briefing, campaign execution monitoring, tactical solution development, and ongoing optimization.
• Responsible for Flavia Social & Digital Strategy partnering with agencies to support Paid & Organic social activities.
• Manage Brewer Content creation and strategy setup and execution management.
• Supervise CRM strategy execution & day-by-day monitoring.
• Support Brand Director in managing Lavazza Media budget expenditure (budget planning & monitoring).
• Responsible for all PR, partnership & brand events strategy setup, working across channels to support execution.
• Responsible for all ATL asset creation (agency management), including brand assets, presentations, photoshoots, and media creative.
• Responsible for OCS digital property management - strategy setup, content/creative development and management, and agency/property management.

Job Qualifications

• Bachelor’s degree in Business Management or Marketing, or equivalent experience required.
• MBA or Master’s degree preferred in field related to Marketing / Management.
• 5+ years of prior professional experience required, preferably within the Consumer Packaged Goods industry or B2B marketing.
• 3+ years marketing experience required, preferably within B2B or CPG companies.
• Experience in the areas of marketing strategy development and deployment.
• Experience leading cross-functional teams.

Benefits/Perks

• Competitive Medical, Vision, Dental Benefits
• 401K Package
• Employee Assistance Program
• Onsite Cafeteria and Gym (West Chester location)
• Hybrid Work Schedule
• Ability to be barista certified
• Monthly Lunches provided by Lavazza
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Flexible business casual dress code - jean friendly!
• Free coffee, anytime!

Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.