2024 IBAW Media Kit

Insurance Business America

Connecting the property & casualty insurance industry

About Us

Traffic & Audience

Editorial Calendar

Digital Solutions

Print Solutions

Other Innovative Solutions

Australia - Canada - NZ - Philippines - UK - USA

www.keymedia.com

Magazine

Why audience extension? Statistics have shown that users need to see your digital message 17-20 times per month for the highest rate of conversion. Therefore, IBA now offers partners the ability to continue to market to our users as they travel to other brand-safe sites. Add audience extension to your Insurance Business America campaign and experience higher, qualified traffic and increased conversion.

How it works?

Continue to reach user with digital ads after they leave IBA site, and travel toother brand-safe sites, building frequency.

26 February

Leader Profile/ Big Interview

Spotlight a key executive in this exclusive interview, paired with a robust 4-week marketing campaign.

Interactive Digital Content

Click to learn more

Whitepaper Campaigns

We can amplify your content – whether it’s a white paper, special report or opinion piece – through distribution to our subscriber database

Webinars

Drive your message home to an engaged target audience in your unique 45-minute live presentation, then go in-depth with a 15-minute Q&A session

Events

Insurance Business America produces Women in Insurance, a 4-city event series celebrating and empowering female leadership in the insurance industry. To get involved, please contact Cathy Masek.

Get in Touch

327,315

average monthly sessions

218,148

average monthly users

369,559

average page views

19.49%

open rate

12.35%

average open rate

162,368

engaged subscribers to daily newsletter

Magazine

MPA magazine reaches thousands of mortgage and finance professionals.

Learn more

Website

InsuranceBusinessmag.com is the industry’s leading online resource for the specialty risk & insurance market.

Learn more

User visits IB America website.

User is driven to your site or conversion page.

Go-live

Click to learn more

Booking Deadline (with video)

Booking Deadline (without video)

February

20 December

17 January

Deadlines

*Prices are exclusive of any applicable taxes.

Price per month (minimum 6-month commitment)

$7,000

Click to learn more

■ Exclusivity of ad positions adjacent to channel content on articles and on section front. AD UNITS: ■ Billboard 970x250 ■ Half page 300x600 ■ Catfish 970x90 ■ MREC 300x250 ■ Re-targeting of article readers with sponsors’ ads after they leave the site

■ One article per month – collaboration and interviews with journalists ■ Dedicated monthly channel e-newsletter to database ■ Exclusive half page 560x250 ad in channel e-newsletter Current channels – custom channels available ■ Hospitality ■ Cannabis ■ Catastrophe ■ Construction ■ Environmental ■ Risk Management ■ M&A

Click to learn more

Brokers

Lenders

Aggregators

Brokerage Heads

Principals

Directors

Titles/Function

Interests/ Content Affinity

Alternative Lending

Commercial

Reverse

Education

Sustainability

Brand Boost

Content Boost

Content Boost with Leads

Leverage content to reach prospects in-market for your products or services by nurturing them toward engagement with your brand. The end result is marketing-qualified leads delivered through an interactive dashboard in real-time to track campaign success and engagement.

Boost your content marketing and thought leadership with targeted campaigns that position your content in front of your ideal customers across multiple channels to drive qualified traffic to your content assets. Get advanced insight to engagement, including at the company level.

Amplify your advertising with targeted display campaigns that reach & nurture your target audience segments wherever they are browsing the web through social media & display advertising.

IB America's Key Audience Segments

Content Boost with Leads

Content Boost

Brand Boost

Click to learn more

Brand Boost

Learn more

Content Boost

Learn more

Content Boost with Leads

Learn more

Leader Profile/ Big Interview

Leader Profile/Big Interview

Learn more

Exclusive Feature

Learn more

Sector Focus

Learn more

Exclusive Insights

Learn more

Hover and click to learn more

Traffic & Audience

49%

readers earn an annual income of $75,000-$150,000

73%

readers have an annual loan settlement volume of $10m-$60

9,633

hard copy distribution

Distribution by location

79%

believe MPA helps them improve the way they run their business

91%

agree MPA is the leading business magazine for the mortgage and finance industry

71%

are mortgage brokers, brokerage heads, MDs and principals

1/2

2/2

2/4

Annual loan settlement volume

1/4

What do brokers want from aggregators?

4/4

3/4

29 January

15 November

13 December

January

Website

2/2

Homepage

1/2

Display & e-Newsletter

Website

The specialty insurance community’s most trusted, online source of news, opinion and analysis. 

Learn more

e-Newsletter

The leading e-newsletter for insurance brokers

Learn more

Hover over each ad position for more information.

The specialty insurance community’s most trusted, online source of news, opinion and analysis.

Billboard

970x250

33%

Position Size

Mobile

2/2

Mobile

Business Update

Learn more

Big Deal

Learn more

See Publisher Accolades

Print Solutions

Display & e-Newsletter

Click to learn more

Magazine

Mi proin sed libero enim sed faucibus turpis in eu, arcu vitae elementum curabitur vitae nunc.

Hover over each ad position for more information.

Double page spread

Outside back cover

Inside front cover

Full page

Half page (horizontal)

Half page (vertical)

Double page spread

Position Size

Trim (w) 420mm x (h) 268mm Type 10mm in from all sides Bleed 5mm on all sides

Print solutions

Impact advertising

Mi proin sed libero enim sed faucibus turpis in eu, arcu vitae elementum curabitur vitae nunc.

Hover over each ad position for more information.

Print solutions

Loose inserts

Belly wrap

Belly wrap pro

Magazine page

Lorem ipsum dolor sit amet.

Learn more

Impact advertising

Lorem ipsum dolor sit amet.

Learn more

Participate in an industry-leading panel discussing key market trends. Video roundtable will be recorded, edited and promoted alongside a 1,500 word editorial piece for 4 weeks.

Exclusive Insights

Interactive Digital Content

Discuss a specific market opportunity, highlight a new product or profile your company with an exclusive feature. Insurance Business editorial team to conduct an interview and produce the 1000-word piece to be paired with a 4-week marketing campaign, driving readership.

Exclusive Feature

Interactive Digital Content

Join other thought leaders, adding commentary on a market or topic of interest. Includes branding, company bio and quotes; supported by a 4 week marketing campaign.

Sector Focus

Interactive Digital Content

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Big Deal

Interactive Digital Content

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin porttitor ultricies elit et rutrum. Curabitur bibendum lacinia purus non dictum. Ut ac ultrices ligula, sit amet finibus metus.

Business Update

Interactive Digital Content

Full page

Position Size

Trim (w) 210mm x (h) 268mm Type 10mm in from all sides Bleed 5mm on all sides

Outside back cover

Position Size

Trim (w) 210mm x (h) 268mm Type 10mm in from all sides Bleed 5mm on all sides

Half page horizontal

Position Size

Trim (w) 186mm x (h) 119.5mm No bleed

Inside front cover

Position Size

Trim (w) 210mm x (h) 268mm Type 10mm in from all sides Bleed 5mm on all sides

Half page vertical

Position Size

Trim (w) 101mm x (h) 268mm Type 10mm in from all sides Bleed 5mm on all sides

Belly wrap

Position

Belly wrap pro

Position

Loose inserts

Position

*Rate does not include print or delivery.

Interactive Digital Content

Medium rectangle

Position Size

300x250

100%

Half page

Position Size

300x600

33%

Fluid wallpaper

Position Size

1024+

100%

Overlay

Position Size

640x480

50%

Billboard (pos 2)

Position Size SOV

970x250, 300x250

50%

Catfish

Position Size

970x90

50%

Native article

Position

Medium rectangle

Position Size

300x250

100%

Catfish

Position Size

300x50

50%

E-Newsletter

The leading e-newsletter for insurance brokers

Hover over each ad position for more information.

Display & e-Newsletter

EDM

Position

Newsletter Text Banner

Position Clickthrough URL

338x225 image

45 characters including spaces, approximately 8 words depending on word length

Newsletter Advert

Position Size

560x250

9.4%

0.5%

21%

39%

23%

4.49

Accurate and on-time commission payments

4.35

Quality of lending panel

4.13

Communication with brokers

4.19

Compliance support

4.15

BDM support

1= not important; 5 = extremely important

12%

< $10m

26%

$10m-$20m

35%

$20m-$40m

14%

$40m-$60m

13%

$60m+

Readers by job title

Others

13%

Lenders

33%

Brokerage heads, principals , directors

52%

Brokers and loan writers

Number of years a broker

22%

>15 years

25%

6-15 years

26%

3-5 years

27%

<2 years

Readers by job title

Others – aggregators, valuers & insurers

12%

Financial Sector – legal firms, accountants, financial planners

15%

Lenders – Banks, non banks, mortgage managers, senior management

27%

Brokers – Industry graduates, loan writers

44%

Industry leaders – top performers, principals, company MDs, brokerage head

Website

162,368

engaged subscribers to daily newsletters

Users by organizational function

2/5

Users by Region

22%

1/5

Traffic & Audience

Source: Touchstone Market Research 2017

218,148

average monthly users

8,899

engaged e-newsletter subscribers

2:14

average time on page

InsuranceBusinessmag.com Australia is the industry’s leading online resource for specialty insurance

MPA 23.01

March

April

MPA 23.02

May

June

MPA 23.03

July

MPA 23.04

August

September

MPA 23.05

October

November

MPA 23.06

December

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Feature 6

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Feature 5

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Feature 4

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■ Logistics

IBTV Episode

■ Cyber insurance

■ Legal Insights

Podcast

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■ Renewable Energy ■ Contractors ■ Travel Insurance

Exclusive Feature

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Feature 6

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Feature 5

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■ Personal Lines

IBTV Episode

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■ Environmental

Podcast

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■ Casualty Outlook ■ Property Outlook ■ Workers Compensation

Exclusive Feature

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■ Diversity, Equity & Inclusion

Executive Insights

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Feature 6

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Feature 5

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■ Professional Liability

IBTV Episode

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■ Networks & Alliances ■ Cannabis ■ Product Recall

Exclusive Feature

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■ Claims

Sector Focus

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■ Construction

Executive Insights

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■ Lorem ipsum 1

Feature 6

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■ Cyber

Webinar

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■ Programs

IBTV Episode

■ Lorem ipsum 2

■ Legal Insights

Podcast

■ Lorem ipsum 2

■ Cyber ■ Transportation

Exclusive Feature

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■ Cyber

Sector Focus

■ Lorem ipsum 2

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Feature 6

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Feature 5

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■ Healthcare

IBTV Episode

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■ Active Shooter

Podcast

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■ High Net Worth ■ Manufacturing ■ Premium Funding

Exclusive Feature

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■ Property

Executive Insights

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Feature 6

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Feature 5

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■ Renewable Energy

IBTV Episode

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■ Financial Institutions

Podcast

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■ Legal Insights ■ Entertainment/Events

Exclusive Feature

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■ Flood / Natural Catastrophe

Sector Focus

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Feature 6

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Feature 5

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■ Accident & Health

IBTV Episode

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■ Legal Insights

Podcast

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■ Life Insurance ■ Technology (Industry)

Exclusive Feature

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■ Insurtech

Sector Focus

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Feature 6

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Feature 5

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■ Builders Risk

IBTV Episode

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■ Small Business

Podcast

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■ Marine ■ Tenant Risk

Exclusive Feature

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■ Professional Liability

Sector Focus

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Feature 6

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■ Property

IBTV Episode

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■ NonProfit

Podcast

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■ Transportation ■ D&O

Exclusive Feature

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■ Workers Comp

Sector Focus

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■ Cyber

Executive Insights

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Feature 6

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Feature 5

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■ Supply Chain

IBTV Episode

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■ Supply Chain

IBTV Episode

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■ Legal Insights

Podcast

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■ Property ■ Personal Lines ■ Programs

Exclusive Feature

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■ Lorem ipsum 1

Feature 6

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Feature 5

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■ SME

IBTV Episode

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■ Auto Insurance

Podcast

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■ Premium Funding ■ Medical Liability ■ Life Insurance

Exclusive Feature

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■ Hospitality

Sector Focus

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Feature 6

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Feature 5

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■ Architects & Engineers

IBTV Episode

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■ Architects & Engineers

IBTV Episode

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■ Healthcare

Podcast

■ Lorem ipsum 2

■ M&A Insurance ■ Trucking/Heavy Motor ■ Casualty

Exclusive Feature

25 March

17 January

14 February

22 April

14 February

13 March

20 May

13 March

10 April

17 June

10 April

8 May

15 July

8 May

5 June

12 August

5 June

3 July

9 September

3 July

31 July

7 October

31 July

28 August

4 November

28 August

25 September

2 December

25 September

23 October

Current channels – custom channels available

Monthly web stats

E-Newsletter

Magazine

Monthly web stats

E-Newsletter

Audience

Demographic

Audience

Demographic

January

February

March

April

May

June

July

August

September

October

November

December

January

February

March

April

May

June

July

August

September

October

November

December

What's included

Available Channels

What's included

Available Channels

Key Research & Insights

Multimedia

Content Marketing

Gain access to reader feedback and insights.

Nominate your organization or your colleages for Insurance Business America's awards Click here to see our calendar.

Sponsored content written by our journalists and delivered to our total readership.

Tap on each ad position for more information.

Titles/Function

Interests/ Content Affinity

Tap each ad position for more information.

Multimedia

Build trust and credibility by showing your knowledge and expertise via video

Learn more

Lead Generation

Generate sales leads, spread expertise and build your brand image

Learn more

Multimedia

Build trust and credibility by showing your knowledge and expertise via video

Hover over each ad position for more information.

2/2

Podcast

1/2

Display & e-Newsletter

Build trust and credibility by showing your knowledge and expertise via video

Sponsor a podcast series or share your expertise in a recorded discussion

Podcast

Lead Generation

Generate sales leads, spread expertise and build your brand image

Hover over each ad position for more information.

2/2

Webinar

1/2

Whitepaper

Display & e-Newsletter

Generate sales leads, spread expertise and build your brand image

Whitepaper

Educate a highly targeted audience, develop trust in your brand, and generate top of funnel sales leads

Webinar

Learn more

Build trust and credibility by showing your knowledge and expertise via video

Multimedia

Learn more

Generate sales leads, spread expertise and build your brand image

Lead Generation

2/2

Podcast

1/2

Tap on each ad position for more information.

Build trust and credibility by showing your knowledge and expertise via video

Multimedia

Display & e-Newsletter

Build trust and credibility by showing your knowledge and expertise via video

Sponsor a podcast series or share your expertise in a recorded discussion

Podcast

2/2

Webinar

1/2

Whitepaper

Tap on each ad position for more information.

Generate sales leads, spread expertise and build your brand image

Lead Generation

Display & e-Newsletter

Generate sales leads, spread expertise and build your brand image

Whitepaper

Educate a highly targeted audience, develop trust in your brand, and generate top of funnel sales leads

Webinar

Readers by job title

Source: Touchstone Market Research 2017

Other

11%

Once permonth

26%

Executive

30%

Manager

44%

Producer/Broker

3/5

30%

20%

28%

48%

22%

(NSW)

(Victoria)

15%

20%

64%

other

MGA

Carrier/Insurer

Agent/Broker/Producer

Newsletter Advert

Position Size

560x250

Special Reports

Nominate your organization or your colleages for Insurance Business America's awards Click here to see our calendar.

Hospitality

Cannabis

Catastrophe

Construction

Environmental

Risk Management

Healthcare

Professional Liability

Marine

Non-profits

Workers Comp

Cyber

KEY AI

West

Mid-West

North-East

South

President/Owner

20%

SVP/VP

Agent/Broker/ Producer

16%

64%

M&A

Life

Diversity & Inclusion

Claims

Independent Agents and Brokers

Insurers

Wholesale Brokers & MGAs

Insurance Leaders (Executives)

Risk Managers

IB America's Key Audience Segments

Titles/Function

Cyber

Construction

Interests/Content Affinity

Commercial Auto

Professional Risks

Workers Compensation