Content marketing has quickly become one of the most important aspects of a successful online presence. By creating and sharing valuable content, businesses can connect with customers and create lasting relationships that result in more sales.
But what does content marketing actually look like? And how can examples help clarify its importance?
Content marketing takes many different forms, but at its core, it is any type of marketing that involves the creation and sharing of content to promote a product or service.
This can include anything from blog posts and articles to infographics and videos. The key is to create content that is valuable and interesting to your target audience, as this will help you attract more leads and conversions.
There are many different types of content marketing, but some of the most common include:
Blogging: Writing informative blog posts that provide value to readers can help build trust and authority for your brand. This can lead to more website traffic, higher engagement rates, and eventually more sales.
Articles: By writing articles for other publications, you can reach new audiences and show them what your brand has to offer. This can be a great way to generate leads and build brand awareness.
Infographics: People love visual content, and infographics are an excellent way to communicate complex information in an easy-to-understand format. Share your infographics on social media and other websites to get more eyes on your brand.
Videos: Videos are another great way to engage with audiences and promote your products or services. Post videos on social media, your website, and other sites to reach as many people as possible.
As you can see, content marketing can take many different forms. And while each type of content has its own benefits, they all work together to help businesses grow their online presence.
Now that we've looked at several ways content marketing can be created, let's look at real-life brands and how they use it to grow.
1. Starbucks
Starbucks is a great example of a company that uses content marketing to grow its brand. The coffee giant has a popular blog, where it shares everything from recipes to behind-the-scenes looks at its operations. This helps create a strong connection with customers and drives traffic to the Starbucks website.
2. Nike
Nike is another excellent example of how content marketing can be used to build a brand. The company creates inspiring videos, articles, and social media posts that motivate people to get active. This not only promotes Nike products, but it also helps improve the health of its customers.
One big part of its content marketing is community-building. For example, Nike+ Running Club app offers a wealth of content to help users improve their running technique, track their progress, and connect with other runners.
If you want to create an exclusive community, then consider creating a membership portal using a membership plugin for your business.
3. Birchbox
Birchbox is a subscription service that delivers beauty samples to customers each month. The company uses content marketing to share helpful tips and tricks on its blog, YouTube channel, and social media accounts. This helps it attract new subscribers and keep the existing ones engaged.
4. Ann Reardon - How to cook that
Ann Reardon is a popular YouTuber and food scientist who teaches people how to make incredible desserts. She uses YouTube videos to build an audience, share information, and drive traffic to her website. She also leverages this traffic to create more book sales for her and her husband.
She's created a dessert book and her husband is the author of 2 books. She also relies on Patreon for support from her audience.
Ann has an extensive content marketing strategy that involves content creation, distribution through YouTube, her website content, physical books, downloadable pdfs, and similar digital products.
It's a good example of individuals who use their knowledge and skills to leverage content and generate an income.
5. Flipboard
Flipboard isn't a content creator, but it is a powerful curating platform.
Brands can create magazines on the platform and curate content from around the web to share with their audiences. This is a great way to build an online presence and drive traffic back to your website.
It has millions of users looking for content about specific topics. And by curating such information, helps people with finding what they need.
Businesses can similarly become thought leaders by building content around themes and subjects and using Flipboard to share them.
This is a powerful content marketing strategy and one used by many big brands.
Conclusion
Content marketing is an excellent way to reach new audiences, engage with customers, and promote your products or services. And as you can see from the examples above, it can be used in many different ways.
So if you're looking for a way to grow your brand, consider using content marketing. It's an effective and affordable way to reach your target audience.
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