The State of Fourthwall in 2024

In this report, we'll cover the following essential statistics on Fourthwall usage.

• Fourthwall growth
• Social media usage on Fourthwall stores
• Contact information on Fourthwall stores
• Top categories for Fourthwall stores
• Top countries for Fourthwall stores
• Number of employees for Fourthwall stores
• Number of products sold for Fourthwall stores
• Top Fourthwall technologies
• Top Shipping Carriers used by Fourthwall stores
• Fourthwall store top-level domain distribution
• Top Fourthwall stores
• New Fourthwall stores
• Stores switching to Fourthwall from other platforms
• Stores switching from Fourthwall to other platforms

Fourthwall Growth

At present, there are 6,679 live stores running on the Fourthwall platform.

Here is the historical growth of stores running Fourthwall.

• Fourthwall stores increased 124.1% quarter-over-quarter in 2024 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Fourthwall store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Fourthwall Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• YouTube is used by 60.4% of Fourthwall stores.
• Instagram is used by 58.3% of Fourthwall stores.
• Tiktok is used by 36.4% of Fourthwall stores.

Contact Information On Fourthwall Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 73% of Fourthwall stores have an email on their website
• 4% of Fourthwall stores provide a phone number on their website

Top Categories For Fourthwall Stores

Here is the breakdown of industry verticals for stores on Fourthwall.

• 21.9% of Fourthwall stores sell Apparel products.
• 18.8% of Fourthwall stores sell Arts & Entertainment products.
• 5.6% of Fourthwall stores sell Games products.

Top Countries For Fourthwall Stores

Here are the top countries for stores using Fourthwall.

• 91.3% of Fourthwall stores are in United States
• 1.6% of Fourthwall stores are in United Kingdom
• 1.0% of Fourthwall stores are in Canada
• 0.8% of Fourthwall stores are in Guernsey

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Fourthwall Stores

Here is the breakdown of Fourthwall stores by the number of employees.

• 99.2% of Fourthwall stores have Unknown employees.
• 0.2% of Fourthwall stores have 1 - 9 employees.
• 0.1% of Fourthwall stores have 10 - 24 employees.

Number Of Products Sold For Fourthwall Stores

Here is the breakdown of Fourthwall stores by the number of products that they sell.

• 36.6% of Fourthwall stores sell 1 - 9 different products.
• 0.3% of Fourthwall stores sell 10 - 24 different products.
• 0.3% of Fourthwall stores sell 25 - 49 different products.

Top Technologies on Fourthwall Stores

We're tracking 61 different technologies that have 34,241 collective installs on Fourthwall stores.

• Stripe is used by 100.0% of Fourthwall stores.
• TikTok Pixel is used by 99.9% of Fourthwall stores.
• Klaviyo is used by 99.9% of Fourthwall stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Fourthwall stores.

Top Shipping Carriers Used By Fourthwall Stores

• USPS is used by 0.3% of Fourthwall stores.
• UPS is used by 0.2% of Fourthwall stores.
• Fedex is used by 0.0% of Fourthwall stores.

Here are the top 5 shipping carriers across all Fourthwall stores.

Fourthwall Store Top-level Domain Distribution

.com is the most popular top-level domain for Fourthwall stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 70.5% of Fourthwall stores have a .com domain.
• 4.8% of Fourthwall stores have a .shop domain.
• 4.5% of Fourthwall stores have a .store domain.

Top Fourthwall Stores

Here are the top stores, powered by Fourthwall, ordered by store rank.

New Fourthwall Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Fourthwall From Other Platforms

Over the last 90 days, Fourthwall has taken 144 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Fourthwall from competitive ecommerce platforms.

Stores Switching from Fourthwall To Other Platforms

Over the last 90 days, Fourthwall has lost 29 merchants to competitive platforms.

Here are the top Fourthwall stores that have recently changed to a competitive platform.

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