[GA4] Analytics dimensions and metrics

This article details the available dimensions and metrics in Google Analytics and how they're populated. To analyze data that isn't accessible in these dimensions and metrics, create custom dimensions and metrics.

Tip: Many of the dimensions and metrics come from event parameters on your site or app. To learn about each event parameter and how it impacts a dimension or metric, see Event parameters.

A dimension or metric may be grayed out when it's incompatible with other applied dimensions or metrics, or when you can't apply the dimension or metric to a selected exploration technique.

(not set) is a placeholder used when data hasn't been received for a dimension. When you send an empty value to Analytics, you will see a blank value instead of (not set); (not set) appears when no value is sent. Learn more about (not set)

Type	Category	Name	What it is	How it's populated
Dimension	Attribution	Campaign name	The name of a promotion or marketing campaign that led to a key event.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Attribution	Campaign ID	The ID of a promotion or marketing campaign that led to a key event.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 account ID	The account ID associated with the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 account name	The account name associated with the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 advertiser ID	The advertiser ID associated with the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 advertiser name	The advertiser name associated with the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 campaign ID	The ID associated with the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 campaign name	The name of the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 creative format	The creative format of the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Attribution	Default channel group	The default channel grouping that led to a key event.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	DV360 campaign ID	The ID of the Display & Video 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Attribution	Google Ads account name	The account name in Google Ads of the ad that led to a key event.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Attribution	Google Ads ad group name	The ad group name in Google Ads of the ad that led to a key event.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Attribution	Google Ads ad network type	The location where your ad was shown (google.com, search partners, display network) that led to a key event.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Attribution	Google Ads keyword text	The matched keyword that led to a key event.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Attribution	Manual term	The term that was used to acquire the user that led to a key event.	Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Attribution	Medium	The method for acquiring users to your website or application. Learn more about medium	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Attribution	SA360 ad group name	The name of the ad group of a Search Ads 360 ad that led to a key event.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Attribution	SA360 engine account name	The name of the engine account of a Search Ads 360 ad that led to a key event.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Attribution	SA360 engine account type	The type of the engine account of a Search Ads 360 ad that led to a key event.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Attribution	SA360 keyword text	The keyword of a Search Ads 360 ad that led to a key event.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Attribution	SA360 query	The query that triggered a Search Ads 360 ad to appear and that led to a key event.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Attribution	Source	A representation of the publisher or inventory source from which traffic originated. For example, users who return to your website from Google Search show as "google" in the Session source dimension. Examples include “google”, “youtube”, and “gmail”.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Attribution	Source / medium	The source and medium that led a user to arrive on your website or application.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Attribution	Source platform	The platform where you manage buying activity (such as where budgets, targeting criteria, and so on are set). Examples include: 'Google Ads' (traffic from Google Ads marketing activity) 'Manual' (traffic that isn't from Google media marketing activity) 'SA360' (traffic from Search Ads 360 marketing activity) 'SFMC' (traffic from Salesforce Marketing Cloud marketing activity) 'Shopping Free Listings' (traffic from Google Merchant Center marketing activity)	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 creative ID	The creative ID of the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 creative name	The creative name of the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 creative type	The creative name of the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 creative type ID	The creative type ID of the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 creative version	The creative version of the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 medium	The medium of the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 placement cost structure	The placement cost structure of the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 placement ID	The placement ID of the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 placement name	The placement ID of the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 rendering ID	The rendering ID of the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 site ID	The site ID of the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 site name	The site name of the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 source	The source of the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	CM360 source / medium	The source and medium of the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	DV360 advertiser ID	The advertiser ID associated with the Display & Video 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	DV360 advertiser name	The advertiser ID associated with the Display & Video 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	DV360 campaign name	The advertiser ID associated with the Display & Video 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	DV360 creative format	The creative format of the Display & Video 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	DV360 creative ID	The creative ID of the Display & Video 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	DV360 creative name	The creative name of the Display & Video 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	DV360 exchange ID	The exchange ID of the Display & Video 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	DV360 exchange name	The exchange name of the Display & Video 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	DV360 insertion order ID	The insertion order ID of the Display & Video 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	DV360 insertion order name	The advertiser ID associated with the Display & Video 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	DV360 line item ID	The line item ID of the Display & Video 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	DV360 line item name	The line item name of the Display & Video 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	DV360 medium	The medium of the Display & Video 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	DV360 partner ID	The partner ID of the Display & Video 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	DV360 partner name	The partner name of the Display & Video 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	DV360 source	The medium of the Display & Video 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	DV360 source / medium	The source and medium of the Display & Video 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	Google Ads ad group ID	The unique identification number of your Google Ads ad group.	This dimension is populated automatically when you link Google Ads and Analytics.
Dimensions	Attribution	Google Ads campaign	The name of the marketing campaign in Google Ads.	This dimension is populated automatically when you link Google Ads and Analytics.
Dimensions	Attribution	Google Ads customer ID	The 10-digit Google Ads Customer ID.	This dimension is populated automatically when you link Google Ads and Analytics.
Dimensions	Attribution	Manual ad content	The ad content attributed to the conversion event. Populated by the utm_content parameter.	Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	Manual campaign ID	The manual Campaign ID that led to the conversion event. Identifies the manual campaign. Populated by utm_id URL parameter.	Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	Manual campaign name	The manual Campaign Name that led to the conversion event. The name of the manual campaign. Populated by utm_campaign URL parameter. To learn more, see Collect campaign data with custom URLs.	Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	Manual creative format	The manual Creative Format that led to the conversion event. Identifies the creative format used in the ad. Populated by utm_creative_format URL parameter.	Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	Manual medium	The manual Medium that led to the conversion event. The marketing medium used in the referral. For example, cpc. Populated by utm_medium URL parameter.	Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	Manual source	The manual Source that led to the conversion event. The referrer. Populated by utm_source URL parameter.	Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	Manual source / medium	The manual Source Medium that led to the conversion event. A combination of the source and medium.	Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	Manual source platform	The manual Source Platform that led to the conversion event. The platform responsible for directing traffic to a given Analytics property. Populated by utm_source_platform URL parameter.	Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see /analytics/answer/11242870Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	SA360 ad group ID	The SA360 Ad Group ID that led to the conversion event. Identifies the SA360 ad group.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	SA360 campaign	The SA360 Campaign Name that led to the conversion event. A SA360 campaign lets you organize your ads and define a goal for your advertising.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	SA360 campaign ID	The SA360 Campaign ID that led to the conversion event. Identifies the SA360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	SA360 creative format	The SA360 Creative Format that led to the conversion event. The creative format is the specific layout or design of the advertisement used in a campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	SA360 engine account ID	The SA360 Engine Account ID that led to the conversion event. Identifies the SA360 engine account.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	SA360 manager account ID	The SA360 Manager Account ID that led to the conversion event. Identifies the SA360 manager account.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	SA360 manager account name	The SA360 Manager Account Name that led to the conversion event. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	SA360 medium	The SA360 Medium that led to the conversion event. The payment mode used in ad buying. For example, cpc.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	SA360 source	The SA360 Source that led to the conversion event. The search query happened on this site.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Attribution	SA360 source / medium	The SA360 Source Medium that led to the conversion event. A combination of the source and medium.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Attribution	Google Ads query	The search query that led to a key event.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Demographics	Age	The age of the user by bracket. Brackets include '18-24', '25-34', '35-44', '45-54', '55-64', and '65+'.	Populated automatically when you activate Google signals; data thresholds may be applied.
Dimension	Demographics	Gender	The gender of the user.	Populated automatically when you activate Google signals; data thresholds may be applied.
Dimension	Demographics	Interests	The interests of the user. Users can be counted in multiple interest categories. This is the same concept as affinity segments in Google Ads. Examples: Arts & Entertainment, Games, Sports.	Populated automatically when you activate Google signals; data thresholds may be applied.
Dimension	Ecommerce > Item scoped	Item affiliation	The name or code of the affiliate (for example, partner or vender) associated with an item.	Populate this dimension by sending the item-level affiliation parameter through an online-sales event.
Dimension	Ecommerce > Event scoped	Currency	The currency code (based on the ISO 4217 standard) of the event.	Populate this dimension by sending the event-level currency parameter. The currency parameter is required for events to have revenue or refund amounts.
Dimension	Ecommerce > Item scoped	Item brand	The brand of an item (e.g., a product you sell).	Populate this dimension by sending the item-level item_brand parameter through an online-sales event.
Dimension	Ecommerce > Item scoped	Item category 2	The second hierarchical category in which you classified an item (e.g., a product you sell). For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.	Populate this dimension by sending the item-level item_category2 parameter through an online-sales event.
Dimension	Ecommerce > Item scoped	Item category 3	The third hierarchical category in which you classified an item (e.g., a product you sell). For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.	Populate this dimension by sending the item-level item_category3 parameter through an online-sales event.
Dimension	Ecommerce > Item scoped	Item category 4	The fourth hierarchical category in which you classified an item (e.g., a product you sell). For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.	Populate this dimension by sending the item-level item_category4 parameter through an online-sales event.
Dimension	Ecommerce > Item scoped	Item category 5	The fifth hierarchical category in which you classified an item (e.g., a product you sell). For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.	Populate this dimension by sending the item-level item_category5 parameter through an online-sales event.
Dimension	Ecommerce > Item scoped	Item coupon	The coupon used to purchase an item (e.g., a product you sell).	Populate this dimension by sending the item-level coupon parameter through an online-sales event.
Dimension	Ecommerce > Item scoped	Item ID	The ID that you specify for an item (e.g., a product you sell). For example, you can set an ID of 'SKU_12345'.	Populate this dimension by sending the item-level item_id parameter through an online-sales event.
Dimension	Ecommerce > Item scoped	Item list ID	An ID that you specify for a list of items (for example, products you sell). For example, you can set an ID of 'related_products' for an item list in a related-products section.	Populate this dimension by sending the item-level item_list_id parameter through an online-sales event.
Dimension	Ecommerce > Item scoped	Item list name	A name that you specify for a list of items (for example, products you sell). A name for a list of products. For example, you can set a name of 'Related Products' for an item list in a related-products section.	Populate this dimension by sending the item-level item_list_name parameter through an online-sales event.
Dimension	Ecommerce > Item scoped	Item list position	The position of an item (e.g., a product you sell) in a list.	Populate this dimension by sending the item-level index parameter through an online-sales event.
Dimension	Ecommerce > Item scoped	Item location ID	The ID you specify for the location of an item or promotion.	Populate this dimension by sending the item-level location_id parameter through an online-sales event.
Dimension	Ecommerce > Item scoped	Item name	The name of an item (e.g., a product you sell).	Populate this dimension by sending the item-level item_name parameter through an online-sales event.
Dimension	Ecommerce > Item scoped	Item promotion creative name	The name you specify for the creative associated with a promotion.	Populate this dimension by sending the item-level creative_name parameter with the view_promotion or select_promotion event.
Dimension	Ecommerce > Item scoped	Item promotion creative slot	The name you specify for the slot where you show the creative associated with a promotion.	Populate this dimension by sending the item-level creative_slot parameter with the view_promotion or select_promotion event.
Dimension	Ecommerce > Item scoped	Item promotion ID	The ID you specify for a promotion.	Populate this dimension by sending the item-level promotion_id parameter with the view_promotion or select_promotion event.
Dimension	Ecommerce > Item scoped	Item promotion name	The name you specify for a promotion.	Populate this dimension by sending the item-level promotion_name parameter with the view_promotion or select_promotion event.
Dimension	Ecommerce > Item scoped	Item variant	The item variant or unique code or description (for example, XS, S, M, L for size; Red, Blue, Green, Black for color) for additional item details or options.	Populate this dimension by sending the item-level item_variant parameter through an online-sales event.
Dimension	Ecommerce > Item scoped	Local item price	The price of the item, localized by its currency code.	Populate this dimension by sending the item-level price and event-level currency parameters.
Dimension	Ecommerce > Event scoped	Order coupon	The coupon name or code that you specify for discounted items.	Populate this event-level dimension by sending the event-level coupon parameter with an online-sales event. Available in Monetization reports.
Dimension	Ecommerce > Event scoped	Shipping tier	The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchase.	Populate this event-level dimension by sending the event-level shipping_tier parameter in the add_shipping_info event.
Dimension	Ecommerce > Event scoped	Transaction ID	An identifier you create for an ecommerce transaction. Learn more	Populate this event-level dimension by sending the event-level transaction_id parameter with an online-sales event.
Dimensions	Ecommerce > Item scoped	Item category	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.	Populate this dimension by sending the item-level item_category parameter through an online-sales event.
Dimensions	Ecommerce > Item scoped	Product ID	The product codes of items sold.	Populate this dimension by sending the item-level product_ID parameter through an online-sales event.
Dimension	Event	Event name	The name of an event. For example, if someone triggers a purchase, the text 'purchase' populates the dimension.	This dimension is populated automatically.
Dimension	Event	Is key event	The text 'true' when an event was marked as a key event.	This dimension is populated automatically.
Dimension	Gaming	Achievement ID	An ID for an achievement that a user can unlock in a game.	Populate this dimension by sending the achievement_id parameter with the unlocked_achievement event.
Dimension	Gaming	Character	The name of a character used in a game.	Populate this dimension by sending the character parameter with the level_up or post_score event.
Dimension	Gaming	Level	The level number in a game.	Populate this dimension by sending the level parameter with the level_up or post_score event.
Dimension	Gaming	Virtual currency name	The name of a virtual currency in a game.	Populate this dimension by sending the virtual_currency_name parameter with the earn_virtual_currency or spend_virtual_currency event.
Dimension	General	File extension	The extension of a file download (for example, 'pdf' or 'txt').	This dimension is populated automatically by the file_extension parameter when enhanced measurement is enabled.
Dimension	General	File name	The page path of a file download (for example, '/menus/dinner-menu.pdf').	This dimension is populated automatically by the file_name parameter when enhanced measurement is enabled.
Dimension	General	Group ID	The group ID when a user joins a group. This dimension allows you to measure the popularity of various clans or user groups.	Populate this dimension by sending the group_id parameter with the join_group event.
Dimension	General	Method	The method used to sign up, login, or share (e.g., Google, Twitter, etc.).	Populate this dimension by sending the method parameter with the sign_up, login, or share event.
Dimension	General	Percent scrolled	The percentage down the page that the user scrolled. If someone scrolls at least 90% of a page, the value '90' populates the dimension. Otherwise, the dimension is blank.	This dimension is populated automatically by the scroll event if enhanced measurement is enabled.
Dimension	General	Search term	The term used to search your website or application.	Populate this dimension by sending the search_term parameter with the search or view_search_results event.
Dimension	General	Test data filter name	The name of a data filter in a testing state. You can use data from your data filters that are in a testing state to validate your filters before activating them.	This dimension is populated automatically when you set up data filters in a testing state. Does not apply to subproperties or roll-up properties where the dimension will appear as (not set).
Dimension	General	Visible	The text 'true' when an embedded video is visible to the user.	This dimension is populated automatically by the visible parameter if enhanced measurement is enabled.
Dimension	Geography	City	The city from which user activity originates. For example, if someone visits your website from New York City, the text 'New York' populates the dimension.	This dimension is populated automatically.
Dimension	Geography	City ID	An ID associated with the city from which user activity originated. For example, if activity originates from Seattle, the value '1027744' populates the dimension.	This dimension is populated automatically.
Dimension	Geography	Continent	The continent from which user activity originated. For example, if someone visits your websites from the United States, the text 'Americas' populates the dimension.	This dimension is populated automatically.
Dimension	Geography	Continent ID	The UN M49 ID associated with the continent from which user activity originated. For example, if someone visits your website from the United States, the value '019' populates the dimension.	This dimension is populated automatically.
Dimension	Geography	Country	The country from which user activity originated. For example, if someone visits your website from the United States, the text 'United States' populates the dimension.	This dimension is populated automatically.
Dimension	Geography	Country ID	The ISO 3166 ID associated with the country from which user activity originated. For example, if activity originates from the United States, the value 'US' populates the dimension.	This dimension is populated automatically.
Dimension	Geography	Region	The geographic region from which user activity originated. For example, if someone visits your website from New York City, the text 'New York' populates the dimension. If someone visits your website from England, the text 'England' populates the dimension.	This dimension is populated automatically.
Dimension	Geography	Region ID	An ID for the geographic region from which user activity originates. For example, if someone visits your website from New York City, the text 'US-NY' populates the dimension. If someone visits your website from England, the text 'GB-ENG' populates the dimension.	This dimension is populated automatically.
Dimension	Geography	Subcontinent	The subcontinent from which user activity originated. For example, if someone visits your website from the United States, the text 'Northern America' populates the dimension.	This dimension is populated automatically.
Dimension	Geography	Subcontinent ID	The UN M49 ID associated with the subcontinent from which user activity originates. For example, if someone visits your website from the United States, the value '021' populates the dimension.	This dimension is populated automatically.
Dimension	Link	Link classes	The HTML class attribute for an outbound link or file download. For example, if a user clicks a link '<a class="center" href="www.youtube.com">', this dimension returns 'center'.	This dimension is populated automatically by the link_classes parameter when enhanced measurement is enabled.
Dimensions	Link	Link domain	The destination domain of an outbound link or file download. For example, if a user clicks a link ', this dimension returns 'youtube.com'. Learn more	This dimension is populated automatically.
Dimension	Link	Link ID	The HTML id attribute for an outbound link or file download. For example, if a user clicks a link '<a id="socialLinks" href="www.youtube.com">', this dimension returns 'socialLinks'.	This dimension is populated automatically by the link_id parameter when enhanced measurement is enabled.
Dimension	Link	Link text	The link text of a file download.	This dimension is populated automatically by the link_text parameter when enhanced measurement is enabled.
Dimension	Link	Link URL	The full URL for an outbound link or file download. For example, if a user clicks a link '<a href="https://www.youtube.com/results?search_query=analytics">', this dimension returns 'https://www.youtube.com/results?search_query=analytics'.	This dimension is populated automatically by the link_url parameter when enhanced measurement is enabled.
Dimension	Link	Outbound	The text 'true' when a link leads to a website that's not a part of the property’s domain.	This dimension is populated automatically by the outbound parameter when enhanced measurement is enabled.
Dimension	Page / screen	Content group	The content group associated with a page or screen. For example, if you create a content group for Men's clothing using the value 'mens', the value 'mens' populates the dimension for pages with Men's clothing.	Populate this dimension by sending the `content_group` parameter.
Dimension	Page / screen	Content ID	The ID that you assign to a content group.	Populate this dimension by sending the `content_id` parameter.
Dimension	Page / screen	Content type	The type of content group.	Populate this dimension by sending the content_type parameter.
Dimension	Page / screen	Hostname	The subdomain and domain names of a URL that people visited on your website. For example, the hostname of 'www.example.com/contact.html' is 'www.example.com'.	This dimension is populated automatically.
Dimension	Page / screen	Landing page	The page path and query string associated with the first page view in a session.	This dimension is populated automatically.
Dimension	Page / screen	Page location	The complete URL of the webpage that someone visited on your website. For example, if someone visits www.googlemerchandisestore.com/Bags?theme=1, then the complete URL will populate the dimension.	This dimension is populated automatically.
Dimension	Page / screen	Page path + query string	The page path and query strings in a URL. These are the parts of the URL that come after the domain. For example, if someone visits www.googlemerchandisestore.com/Bags?theme=1, then 'googlemerchandisestore.com' is the domain, 'Bags' is the page path, and 'theme=1' is the query string.	This dimension is populated automatically.
Dimension	Page / screen	Page path and screen class	The page path from a website URL and screen class from a mobile application. The page path is the value after the domain. For example, if someone visits www.googlemerchandisestore.com/Bags, then 'googlemerchandisestore.com' is the domain and 'Bags' is the page path.	This dimension is populated automatically
Dimension	Page / screen	Page referrer	The referring URL, which is the user's previous URL and can be your website's domain or other domains.	This dimension is populated automatically by the page_referrer parameter.
Dimension	Page / screen	Page title	The page title that you set on your website.	The page title comes from the `<title>` tag in your HTML. You can also add the page_title parameter to the config command to send a different page title.
Dimension	Page / screen	Page title and screen class	The page title from a website and screen class from a mobile application.	The page title comes from the <title> tag in your HTML. You can also add the page_title parameter to the config command to send a different page title. The screen class comes from the class name of the UIViewController or Activity that is currently in focus.
Dimension	Page / screen	Page title and screen name	The page title from a website and screen name from a mobile application.	The page title comes from the title tag in your HTML. You can also add the page_title parameter to the config command to send a different page title. The screen name comes from the name you set for a screen using the Google Analytics for Firebase SDK.
Dimensions	Page / Screen	Landing page + query string	The page path and query string associated with the first page view in a session. Learn more	This dimension is populated automatically.
Dimension	Platform / device	App store	The store from which your mobile app was downloaded and installed.	This dimension is populated automatically.
Dimension	Platform / device	App version	The mobile app's versionName (Android) or short bundle version (iOS)	This dimension is populated automatically.
Dimension	Platform / device	Browser	The browser from which user activity originated. Typical browsers include 'Chrome', 'Edge', 'Firefox', 'Internet Explorer', 'Opera', and 'Safari'.	This dimension is populated automatically.
Dimension	Platform / device	Browser version	The version of the browser from which user activity originated. For example, the browser version might be '96.0.4664.110'.	This dimension is populated automatically.
Dimension	Platform / device	Device	The mobile device from which user activity originated.	This dimension is populated automatically.
Dimension	Platform / device	Device brand	The brand name of the mobile device (for example, Motorola, LG, or Samsung).	This dimension is populated automatically.
Dimension	Platform / device	Device category	The type of device from which user activity originated. Device categories include 'desktop', 'mobile', and 'tablet'.	This dimension is populated automatically.
Dimension	Platform / device	Device model	The device model name (for example, iPhone 5s or SM-J500M).	This dimension is populated automatically.
Dimension	Platform / device	Language	The name of the language of a user's browser or device (for example, 'French', 'English').	This dimension is populated automatically.
Dimension	Platform / device	Language code	The language setting of a user’s browser or device, displayed as the ISO 639 language code (for example, ‘en-us', 'es', 'zh-cn').	This dimension is populated automatically.
Dimension	Platform / device	Mobile model	The mobile device model name (for example, 'iPhone X').	This dimension is populated automatically.
Dimension	Platform / device	Operating system	The operating system used by visitors on your website or application. Typical operating systems include 'Android', 'Chrome OS', 'Macintosh', and 'Windows'.	This dimension is populated automatically.
Dimension	Platform / device	Operating system with version	The operating system and version used by visitors on your website or application.	This dimension is populated automatically.
Dimension	Platform / device	OS version	The operating system version used by visitors on your website or application. (for example, '9.3.2' or '5.1.1').	This dimension is populated automatically.
Dimension	Platform / device	Platform	The method by which users accessed your website or application. Platforms include 'Android', 'iOS', and 'Web'.	This dimension is populated automatically.
Dimension	Platform / device	Screen resolution	The width and height (in pixels) of the screen from which user activity originates. Examples include '1920x1080', '1440x900', and '1366x768'.	This dimension is populated automatically.
Dimension	Platform / device	Stream ID	The ID of the stream from which users activity originated. You can find your stream IDs by going to Admin > Data Streams.	This dimension is populated automatically.
Dimension	Platform / device	Stream name	The name of the stream from which users activity originated. You can find your stream names by going to Admin > Data Streams.	This dimension is populated automatically.
Dimension	Publisher	Ad format	The format of an ad. Typical formats include 'Banner', 'Interstitial', and 'Rewarded'.	Populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension.
Dimension	Publisher	Ad source	The source network that served an ad. Typical sources include 'AdMob Network', 'Meta Audience Network', and 'Mediated house ads'. When you integrate with Google Ad Manager, this dimension represents the Google Ad Manager Network name (for example, 'Bloomberg L.P. (Google Ad Manager Network 5262)'.	This dimension is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension.
Dimension	Publisher	Ad unit	The name you chose for an ad unit. When you integrate with Google Ad Manager, this dimension represents Ad unit (all levels).	This dimension is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension.
Dimension	Time	Date	The date when an event was collected, formatted as YYYYMMDD.	This dimension is populated automatically.
Dimension	Time	Date + hour (YYMMDDHH)	The date and hour when an event was collected, formatted as YYYYMMDDHH.	This dimension is populated automatically.
Dimension	Time	Day	The day of the month when an event was collected, formatted as a two-digit number from 01 to 31.	This dimension is populated automatically.
Dimension	Time	Hour	The hour when an event was collected, formatted as a two-digit number from 0 to 23.	This dimension is populated automatically.
Dimension	Time	Month	The month when an event was collected, formatted as a two-digit number from 01 to 12.	This dimension is populated automatically.
Dimension	Time	Nth day	The number of days since the start of the specified date range.	This dimension is populated automatically.
Dimension	Time	Nth hour	The number of hours since the start of the specified date range.	This dimension is populated automatically.
Dimension	Time	Nth month	The number of months since the start of the specified date range.	This dimension is populated automatically.
Dimension	Time	Nth year	The number of years since the start of the specified date range.	This dimension is populated automatically.
Dimension	Time	Week	The week when an event was collected, formatted as a two-digit number from 01 to 53.	This dimension is populated automatically.
Dimension	Time	Year	The year when an event was collected, formatted as a four-digit number (e.g., '2020').	This dimension is populated automatically.
Dimensions	Time	Nth week	The number of weeks since the start of the specified date range. Learn more	This dimension is populated automatically.
Dimension	Traffic source	First user campaign	The campaign by which the user was first acquired.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Traffic source	First user campaign ID	The ID of the campaign by which the user was first acquired.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Traffic source	First user default channel group	The default channel group by which the user was first acquired.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Traffic source	First user manual ad content	The ad content that was used to first acquire a user.	Populate this dimension by manually tagging the destination URLs in your ads with the `utm_content` parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Traffic source	First user manual term	The term that was used to first acquire the user.	Populate this dimension by manually tagging the destination URLs in your ads with the `utm_term` parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Traffic source	First user medium	The medium by which the user was first acquired.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Traffic source	First user source	The source by which the user was first acquired.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Traffic source	First user source/medium	The source and medium by which the user was first acquired.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Traffic source	First user source platform	The source platform by which the user was first acquired.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Traffic source	Session campaign	The campaign that was associated with the start of a session.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Traffic source	Session campaign ID	The ID of the campaign that was associated with the start of a session.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Traffic source	Session default channel group	The default channel group that was associated with the start of a session.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Traffic source	Session manual ad content	The ad content that was associated with the start of a session.	Populate this dimension by manually tagging the destination URLs in your ads with the `utm_content` parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Traffic source	Session manual term	The term that was associated with the start of a session.	Populate this dimension by manually tagging the destination URLs in your ads with the `utm_term` parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	Traffic source	Session medium	The medium that was associated with the start of a session.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 account ID	The account ID associated with the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 account name	The account name associated with the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 advertiser ID	The advertiser ID associated with the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 advertiser name	The advertiser name associated with the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 campaign ID	The ID associated with the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 campaign name	The name of the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 creative format	The creative format of the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 creative ID	The medium of the Campaign Manager 360 campaign.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 creative name	The creative name of the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 creative type	The creative type name of the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 creative type ID	The creative type name of the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 creative version	The creative version of the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 medium	The medium of the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 placement cost structure	The placement cost structure of the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 placement ID	The placement ID of the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 placement name	The placement name of the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 rendering ID	The rendering ID of the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 site ID	The site ID of the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 site name	The site name of the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 source	The source of the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user CM360 source / medium	The source and medium of the Campaign Manager 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user DV360 advertiser ID	The advertiser ID associated with the Display & Video 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user DV360 advertiser name	The advertiser name associated with the Display & Video 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user DV360 campaign ID	The ID of the Display & Video 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user DV360 campaign name	The name of the Display & Video 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user DV360 creative format	The creative format of the Display & Video 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user DV360 creative ID	The creative ID of the Display & Video 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user DV360 creative name	The creative name of the Display & Video 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user DV360 exchange ID	The exchange ID of the Display & Video 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user DV360 exchange name	The exchange name of the Display & Video 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user DV360 insertion order ID	The insertion order ID of the Display & Video 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user DV360 insertion order name	The insertion order name of the Display & Video 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user DV360 line item ID	The line item ID of the Display & Video 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user DV360 line item name	The line item name of the Display & Video 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user DV360 medium	The medium of the Display & Video 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user DV360 partner ID	The partner ID of the Display & Video 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user DV360 partner name	The partner name of the Display & Video 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions	Traffic Source	First user DV360 source	The source of the Display & Video 360 campaign that acquired a new user.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimension	User	Audience name	The name of an audience that users belong to during the date range selected. Current user behavior does not affect historical audience membership in reports.	This dimension is populated automatically when you create audiences.
Dimension	User	New / established	New and established users who first opened your app or visited your website within the last 7 days.	This dimension is populated automatically.
Dimension	User	Signed in with user ID	The text 'yes' when you collect a user_id, which can help you connect separate sessions to an individual user.	This dimension is populated automatically.
Dimension	User lifetime	First session date	The date, in the format YYYYMMDD, when a user was first acquired. First session date includes data about users who open a progressive web application (PWA) or instant app without installing the app.	This dimension is populated automatically.
Dimension	User lifetime	First visit date	The date, in the format YYYYMMDD, when a user was first acquired.	This dimension is populated automatically.
Dimension	User lifetime	First purchase date	The date of the user's first purchase.	Populate this dimension by sending the purchase event.
Dimension	User lifetime	Last active date	The date of the user's most recent engagement.	This dimension is populated automatically.
Dimension	User lifetime	Last audience name	The name of an audience that users currently belong to.	This dimension is populated automatically when you create audiences.
Dimension	User lifetime	Last platform	The method by which a user most recently accessed your website or application. Platforms include 'Android', 'iOS', and 'Web'.	This dimension is populated automatically.
Dimension	User lifetime	Last purchase date	The date of the user's most recent purchase.	Populate this dimension by sending the purchase event.
Dimension	Video	Video provider	The source of the video (for example, 'youtube').	This dimension is populated automatically by the video_provider parameter when enhanced measurement is enabled.
Dimension	Video	Video title	The title of the video.	This dimension is populated automatically by the video_title parameter when enhanced measurement is enabled.
Dimension	Video	Video URL	The url of the video.	This dimension is populated automatically by the video_url parameter when enhanced measurement is enabled.
Metrics	Advertising	Google Ads clicks	The total number of times users clicked on your advertising campaign through the Google Ads platform.	This dimension is populated automatically when you link Google Ads and Analytics.
Metrics	Advertising	Google Ads cost	The total amount you paid for your advertising campaign through the Google Ads platform.	This dimension is populated automatically when you link Google Ads and Analytics.
Metrics	Advertising	Google Ads cost per click	The average cost you paid per click for your advertising campaign through the Google Ads platform.	This dimension is populated automatically when you link Google Ads and Analytics.
Metrics	Advertising	Google Ads impressions	The total number of times your advertising campaign was shown to users through the Google Ads platform.	This dimension is populated automatically when you link Google Ads and Analytics.
Metrics	Advertising	Google Ads video views	The total number of times your Google Ads video content was viewed by potential customers to help you measure the performance of your video ads.	This dimension is populated automatically when you link Google Ads and Analytics.
Metrics	Advertising	Non-Google clicks	The total number of times users clicked on your ad.	This dimension is populated automatically when you link Google Ads and Analytics. Non-Google clicks The total number of times users clicked on your ad. This dimension is populated automatically when you import cost data.
Metrics	Advertising	Non-Google cost	The total cost of your advertising campaign.	This dimension is populated automatically when you import cost data.
Metrics	Advertising	Non-Google cost per click	The average amount you paid per click for your advertising campaign.	This dimension is populated automatically when you import cost data.
Metrics	Advertising	Non-Google cost per conversion	The average cost you paid per conversion for your advertising campaign.	This dimension is populated automatically when you import cost data.
Metrics	Advertising	Non-Google impressions	The total number of times your advertising campaign was shown to users.	This dimension is populated automatically when you import cost data.
Metrics	Advertising	Return on non-Google ad spend	The total amount of revenue earned for every dollar spent on advertising. Return on non-Google ad spend = (Total ad revenue + purchase revenue + in-app purchase revenue + subscriptions) / Data Import cost	This dimension is populated automatically when you import cost data.
Metrics	Ecommerce > Event scoped	Add to carts	The number of times users added items to their shopping carts.	Populate this metric by sending the add_to_cart event.
Metrics	Ecommerce > Event scoped	Checkouts	The number of times users started the checkout process.	Populate this metric by sending the begin_checkout event.
Metrics	Ecommerce > Event scoped	Ecommerce quantity	The number of items included in an ecommerce event. For example, someone purchases 1 quantity of the Stan and Friends Tee and 2 quantities of the Google Grey Women's Tee. When you include these in the items array, you see the following results: Ecommerce quantity is 3 Item quantity for Stan and Friends Tee is 1 Item quantity for Google Grey Women's Tee is 2	Populate this metric by sending the quantity parameter with an ecommerce event.
Metrics	Ecommerce > Event scoped	Gross purchase revenue	The sum of revenue from purchases made on your website or app. Gross purchase revenue = purchases + in-app purchases + subscriptions	This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
Metrics	Ecommerce > Event scoped	Item-list click events	The number of times users clicked an item that appeared in a list.	Populate this metric by sending the select_item event.
Metrics	Ecommerce > Event scoped	Item-list view events	The number of times an item list was viewed.	Populate this metric by sending the view_item_list event.
Metrics	Ecommerce > Event scoped	Item view events	The number of times an item was viewed.	Populate this metric by sending the view_item event.
Metrics	Ecommerce > Event scoped	Promotion clicks	The number of times an item promotion was clicked.	Populate this metric by sending the select_promotion event.
Metrics	Ecommerce > Event scoped	Promotion views	The number of times an item promotion was viewed.	Populate this metric by sending the view_promotion event.
Metrics	Ecommerce > Event scoped	Purchase revenue	The sum of revenue from purchases made on your website or app, minus any refunds given. Purchase revenue = purchases + in-app purchases + subscriptions - refund	This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events minus the refund events. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
Metrics	Ecommerce > Event scoped	Purchases	The number of purchases on your website or app.	Populate this metric by sending the purchase event.
Metrics	Ecommerce > Event scoped	Quantity	The number of units for an ecommerce event.	Populate this metric by sending the quantity parameter at the event level. When you don't include a quantity parameter at the event level, Google Analytics assigns 1 to the Quantity metric for the event.
Metrics	Ecommerce > Event scoped	Refund amount	The total amount from refunds given on your website or app.	This metric is populated from the refund and app_store_refund events.
Metrics	Ecommerce > Event scoped	Refunds	The number of refunds on your website or app.	Populate this metric by sending the refund event.
Metrics	Ecommerce > Event scoped	Shipping amount	The shipping amount associated with a transaction.	Populate this dimension by sending the event-level shipping parameter in the purchase event.
Metrics	Ecommerce > Event scoped	Tax amount	The tax amount associated with a transaction.	Populate this event-level dimension by sending the event-level tax parameter in the purchase event.
Metrics	Ecommerce > Event scoped	Transactions	The number of completed purchases on your site.	Populate this metric by sending the purchase event.
Metrics	Ecommerce > Event scoped	Transactions per purchaser	The average number of purchases per buyer for the selected time frame.	Populate this metric by sending the purchase event.
Metrics	Ecommerce > Event scoped	Ecommerce purchases	The number of times users completed a purchase.	Populate this metric by sending the purchase event.
Metrics	Ecommerce > Event scoped	Gross item revenue	The total revenue from items only, excluding tax and shipping.	This metric is the sum of the purchase event. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
Metrics	Ecommerce > Item scoped	Item discount amount	The total cost of an item discount, calculated by multiplying the discount and item quantity. The metric is populated using the discount and quantity parameters from an ecommerce event. Learn more	Populate this metric by sending the item-level discount and item-level quantity parameters through an online-sales event.
Metrics	Ecommerce > Item scoped	Item quantity	The number of units for a single item included in ecommerce events.	Populate this metric by sending the quantity parameter with an ecommerce event.
Metrics	Ecommerce > Item scoped	Item refund amount	The total refund amount issued to the customer (e.g., $142.23). Learn more	This metric is populated from the refund events.
Metrics	Ecommerce > Item scoped	Item revenue	The total revenue from items only minus refunds, excluding tax and shipping.	This metric is populated using the purchase and refund events. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
Metrics	Ecommerce > Item scoped	Items added to cart	The number of items added to a shopping cart (e.g., 1, 2, 3). Learn more	Populate this metric by sending an items array with the add_to_cart event.
Metrics	Ecommerce > Item scoped	Items checked out	The number of items in the customer's shopping cart when the customer initiated the checkout process. Learn more	Populate this metric by sending an items array with the begin_checkout event.
Metrics	Ecommerce > Item scoped	Items clicked in list	The number of items that the customer clicked in a list of items. Learn more	Populate this metric by sending an items array with the select_item event.
Metrics	Ecommerce > Item scoped	Items clicked in promotion	The number of items that the customer clicked in a promotion. Learn more	Populate this metric by sending an items array with the select_promotion event.
Metrics	Ecommerce > Item scoped	Items purchased	The number of units for a single item included in purchase events. Learn more	Populate this metric by sending an items array with the purchase event.
Metrics	Ecommerce > Item scoped	Items viewed	The number of items that the customer viewed. Learn more	Populate this metric by sending an items array with the view_item event.
Metrics	Ecommerce > Item scoped	Items viewed in list	The number of items that the customer viewed in a list of items. Learn more	Populate this metric by sending an items array with the view_item_list event.
Metrics	Ecommerce > Item scoped	Items viewed in promotion	The number of items that the customer viewed in a promotion. Learn more	Populate this metric by sending an items array with the view_promotion event.
Metrics	Ecommerce > Event scoped	Product revenue	Product revenue = (purchase revenue + in-app purchase revenue + subscription revenue).	This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events.
Metrics	Event	Key events	The number of times users triggered a key event.	Populate this metric by marking an event as a key event.
Metrics	Event	Event count	The number of times users triggered an event.	This dimension is populated automatically.
Metrics	Event	Event count per user	The average number of events triggered per user. Event count per user = Event count / Active users	This dimension is populated automatically.
Metrics	Event	Event value	The sum of all value parameters supplied with an event. You can use this context-sensitive metric to capture data that's important to you (e.g., revenue, time, distance). Event value differs from purchase revenue in that event value combines realized and unrealized values. Realized values come from purchase events, and unrealized values come from other events (e.g., a gem_referral event with an event value of 5.). Event value isn't currency converted.	Populate this metric by including the value parameter.
Metrics	Event	Events per session	The average number of events per session.	This dimension is populated automatically.
Metrics	Event	First opens	The number of times your users opened your application for the first time.	This metric is populated automatically by the first_open event.
Metrics	Event	First visits	The number of times your users opened your website for the first time.	This metric is populated automatically by the first_visit event.
Metrics	Page / screen	Elapsed time from last page request	Average time in seconds it takes for each event to load, calculated from the time of the last user-initiated page request.	This dimension is populated automatically.
Metrics	Page / screen	Entrances	The number of times that the first event recorded in a session occurred on a page or screen. Learn more about entrances	This dimension is populated automatically.
Metrics	Page / screen	Exits	The number of times that the last event recorded for a session occurred on a page or screen. Learn more about exits	This dimension is populated automatically.
Metrics	Page / screen	Views	The number of mobile app screens or web pages your users saw. Repeated views of a single screen or page are counted.	This dimension is populated automatically.
Metrics	Page / screen	Views per user	The average number of mobile app screens or web pages viewed per user.	This dimension is populated automatically.
Metrics	Predictive	Churn probability	The probability that a user who was active on your app or site in the last 7 days will not be active in the next 7 days.	This dimension is populated automatically. Learn more about predictive metrics
Metrics	Predictive	In-app purchase probability	The probability that a user who was active in the last 28 days will make an in-app purchase in the next 7 days.	This dimension is populated automatically. Learn more about predictive metrics
Metrics	Predictive	Predicted revenue	The revenue expected from all purchase conversions within the next 28 days from a user who was active in the last 28 days.	This dimension is populated automatically. Learn more about predictive metrics
Metrics	Predictive	Purchase probability	The probability that a user who was active in the last 28 days will make a purchase in the next 7 days.	This dimension is populated automatically. Learn more about predictive metrics
Metrics	Publisher	Ad exposure	(App only) The total time that your ad units were shown to a user (in milliseconds).	This metric is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the `ad_impression` event to populate the dimension.
Metrics	Publisher	Ad revenue	The sum of the advertising revenue for a user.	This metric is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the `ad_impression` event to populate the dimension.
Metrics	Publisher	Ad unit exposure	(App only) The time that a given ad unit was shown to a user (in milliseconds).	This metric is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the `ad_impression` event to populate the dimension.
Metrics	Revenue	ARPPU	Average revenue per paying user (ARPPU) is the total purchase revenue per active user who made a purchase.	To learn how to populate this metric, see Purchase revenue. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
Metrics	Revenue	ARPU	Average revenue per active user (ARPU) is the total revenue generated on average from each active user, whether they made a purchase or not. ARPU = (Total ad revenue + purchase revenue + in-app purchase revenue + subscriptions) / Active users	To learn how to populate this metric, see Total revenue. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
Metrics	Revenue	Average daily revenue	Average daily revenue The average total revenue for a day over the selected time frame.	To learn how to populate this metric, see Total revenue. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
Metrics	Revenue	Average purchase revenue	The average purchase revenue over the selected time frame.	To learn how to populate this metric, see Purchase revenue. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
Metrics	Revenue	Average purchase revenue per user	The sum of the purchase revenue per user.	To learn how to populate this metric, see Purchase revenue. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
Metrics	Revenue	Max daily revenue	The maximum total revenue for a day over the selected time frame.	To learn how to populate this metric, see Total revenue. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
Metrics	Revenue	Min daily revenue	The minimum total revenue for a day over the selected time frame.	To learn how to populate this metric, see Total revenue. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
Metrics	Revenue	Total revenue	The total revenue from purchases, in-app purchases, subscriptions, and ad revenue. Total revenue = purchases + in-app purchases + subscriptions + ad revenue - refunds	This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events, as well as ad revenue, which is populated via the Google AdMob integration, Google Ad Manager integration, or by sending the ad_impression event from a third-party integration. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
Metrics	Search Console	Organic Google search average position	The average ranking of your website URLs for the queries reported from Search Console. For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2).	This metric requires an active Search Console link.
Metrics	Search Console	Organic Google search click through rate	The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click.	This metric requires an active Search Console link.
Metrics	Search Console	Organic Google search clicks	The number of organic Google Search clicks reported from Search Console.	This metric requires an active Search Console link.
Metrics	Search Console	Organic Google search impressions	The number of organic Google Search impressions reported from Search Console.	This metric requires an active Search Console link.
Metrics	Session	Average session duration	The average duration (in seconds) of users' sessions.	This dimension is populated automatically.
Metrics	Session	Bounce rate	The percentage of sessions that were not engaged sessions. Learn more about bounce rate Bounce rate = not engaged sessions / total sessions Bounce rate is the inverse of engagement rate.	This dimension is populated automatically.
Metrics	Session	Engaged sessions	The number of sessions that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page or screen views. Engaged sessions is the inverse of low engagement sessions.	This dimension is populated automatically.
Metrics	Session	Engaged sessions per user	The average number of engaged sessions per user.	This dimension is populated automatically.
Metrics	Session	Engagement rate	The percentage of sessions that were engaged sessions. Learn more Engagement rate = engaged sessions / total sessions Engagement rate is the inverse of bounce rate.	This dimension is populated automatically.
Metrics	Session	Low engagement sessions	The number of sessions that were not engaged sessions. Low engagement sessions is the inverse of engaged sessions.	This dimension is populated automatically.
Metrics	Session	Session key event rate	The percentage of sessions that converted. Session key event rate = Key events / Sessions	This dimension is populated automatically.
Metrics	Session	Sessions	The number of sessions that began on your website or application. A session is a period of time during which a user interacts with your website or app. A session initiates when a user either: Opens your app in the foreground Views a page or screen and no session is currently active (e.g. their previous session has timed out) By default, a session ends (times out) after 30 minutes of user inactivity. There is no limit to how long a session can last. Learn more about sessions	This dimension is populated automatically..
Metrics	Session	Sessions per user	The average number of sessions per user.	This dimension is populated automatically.
Metrics	Session	Views per session	The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. Views per session = (screen_view events + page_view events) / total sessions	This dimension is populated automatically.
Metrics	User	1-day repeat purchasers	The number of customers who complete 1 or more purchases in 2 consecutive days.	Populate this metric by sending the purchase event.
Metrics	User	2–7-day repeat purchasers	The number of customers who purchased one day and anytime between 2 and 7 days prior.	Populate this metric by sending the purchase event.
Metrics	User	30-day paid active users	The number of customers who complete 1 or more purchases in the last 30 days.	Populate this metric by sending the purchase event.
Metrics	User	31–90-day repeat purchasers	The number of customers who purchased one day and anytime between 31 and 90 days prior.	Populate this metric by sending the purchase event.
Metrics	User	7-day paid active users	The number of customers who complete 1 or more purchases in the last 7 days.	Populate this metric by sending the purchase event.
Metrics	User	8–30-day repeat purchasers	The number of customers who purchased one day and anytime between 8 and 30 days prior.	Populate this metric by sending the purchase event.
Metrics	User	90-day paid active users	The number of customers who complete 1 or more purchases in the last 90 days.	Populate this metric by sending the purchase event.
Metrics	User	Active users	The number of distinct users who visited your website or application. An active user is any user who has an engaged session or when Analytics collects: the first_visit event or engagement_time_msec parameter from a website the first_open event or engagement_time_msec parameter from an Android app the first_open or user_engagement event from an iOS app Note: The Active users metric appears as "Users" in Reports.	This metric is populated automatically.
Metrics	User	Average daily purchasers	The average number of purchasers across all the days in the selected time frame.	Populate this metric by sending the purchase event.
Metrics	User	Average engagement time	The average time that your website was in focus in a user's browser or an app was in the foreground of a user's device. Average engagement time = total user engagement durations / number of active users	This dimension is populated automatically.
Metrics	User	Average engagement time per session	The average engagement time per session	This dimension is populated automatically.
Metrics	User	DAU / MAU	Daily Active Users (DAU) / Monthly Active Users (MAU) shows the percentage of users who engaged for the calendar day out of the users who engaged in the last 30 days. A higher ratio suggests good engagement and user retention.	This dimension is populated automatically.
Metrics	User	DAU / WAU	Daily Active Users (DAU) / Weekly Active Users (WAU) shows the percentage of users who engaged in the last 24 hours out of the users who engaged in the last 7 days. A higher ratio suggests good engagement and user retention.	This dimension is populated automatically.
Metrics	User	First time purchasers	The number of users who made their first purchase in the selected time frame.	Populate this metric by sending the purchase event.
Metrics	User	First-time purchaser conversion (FTP conversion)	The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first-time purchasers.	Populate this metric by sending the purchase event.
Metrics	User	First-time purchasers per new user (FTPs per new user)	The average number of first-time purchasers per new user.	Populate this metric by sending the purchase event.
Metrics	User	Max daily purchasers	The maximum number of purchasers across all the days in the selected time frame.	Populate this metric by sending the purchase event.
Metrics	User	Min daily purchasers	The minimum number of purchasers across all the days in the selected time frame.	Populate this metric by sending the purchase event.
Metrics	User	New users	The number of new unique user IDs that logged the `first_open` or `first_visit` event. The metric allows you to measure the number of users who interacted with your site or launched your app for the first time.	This dimension is populated automatically.
Metrics	User	PMAU / DAU	Paying Monthly Active Users (PMAU) / Daily Active Users (DAU) shows you the percentage of active users who have made a purchase in the prior month.	Populate this metric by sending the purchase event.
Metrics	User	PWAU / DAU	Paying Weekly Active Users (PWAU) / Daily Active Users (DAU) shows you the percentage of active users who have made a purchase in the prior week.	Populate this metric by sending the purchase event.
Metrics	User	Returning users	The number of users who have initiated at least one previous session, regardless of whether or not the previous sessions were engaged sessions.	This dimension is populated automatically.
Metrics	User	Total purchasers	The number of unique users who made at least one purchase.	Populate this metric by sending the purchase event.
Metrics	User	Total users	The number of unique user IDs that triggered any events. The metric allows you to measure the number of unique users who logged an event.	This dimension is populated automatically.
Metrics	User	User key event rate	The percentage of users who converted. This metric is calculated as the number of users who performed a key event action divided by the total number of users.	This dimension is populated automatically.
Metrics	User	User engagement	The length of time that your app screen was in the foreground or your web page was in focus. Learn more about user engagement.	This dimension is populated automatically.
Metrics	User	WAU / MAU	Weekly Active Users (DAU) / Monthly Active Users (MAU) shows the percentage of users who engaged in the last 7 days out of the users who engaged in the last 30 days. A higher ratio suggests good engagement and user retention.	This dimension is populated automatically.
Metrics	User lifetime	Lifetime ad revenue	The ad revenue you generate from someone since their first visit to your website or app.	This metric is populated automatically from the ad_impression event. You can also link AdMob to Firebase to collect additional data.
Metrics	User lifetime	Lifetime engaged sessions	The number of engaged sessions a user had since they first visited your website or application.	This dimension is populated automatically.
Metrics	User lifetime	Lifetime engagement duration	The length of time since a user's first visit that the user was active on your website or application while it was in the foreground.	This dimension is populated automatically.
Metrics	User lifetime	Lifetime session duration	The total duration of user sessions, from their first session until the current session expires, including time when your website or application is in the background.	This dimension is populated automatically.
Metrics	User lifetime	Lifetime sessions	The total number of sessions that a user had since their first visit to your website or application.	This dimension is populated automatically.
Metrics	User lifetime	Lifetime transactions	The total number of completed purchases by a user since their first visit to your website or application.	This dimension is populated automatically.
Metrics	User lifetime	LTV	Lifetime value (LTV) shows the total revenue from purchases on your website or application. You can use the data to determine how valuable users are based on additional revenue you generate.	This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events minus the refund events. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
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