Understanding GA4 & UA Data Discrepancies
Differences between data in GA4 and UA are not uncommon. These are the seven most common explanations.
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GA4 articles
Website analytics is the backbone of digital marketing, and a big change is in the works: Google Analytics 4. Two Octobers Head of Analytics Nico Brooks shares expert instruction on how to use it best. Our GA4 content is arranged by experience level and by topic. Read on.
How to Filter Bot Traffic from GA4
You've identified bot traffic in your GA4 property. Now, take the steps to filter that traffic from hitting your GA4 in the future.
How to Identify Bot Traffic in GA4
The first step in removing bot traffic from GA4 is identifying its characteristics. Use these reports & dimensions for diagnosis & taking action.
Hunting for Bots
Bot traffic in GA4 is really frustrating. Our Head of Analytics Nico Brooks takes us through the arduous effort of identifying & excluding bot traffic.
GA4 Custom Insights
Custom Insights in GA4 is great for monitoring & alerting on important metrics for changes. Learn how to use it, including examples of what to ...
Removing bot traffic from GA4 reports
Learn how to identify bot traffic in GA4 and remove it from reports.
Better Ecommerce Reports in GA4
Let's overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report.
Track session duration conversions in GA4
Tracking conversions based on session duration isn't possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.
Page Value in GA4
GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. In this post, we will recreate the metric using ...
How to Create a Pie Chart of GA4 New vs. Returning Users in Looker Studio
A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build ...
Report on File Downloads in GA4
Learn how to report on PDF & other file downloads in GA4 with a custom report and improve it with a custom metric.
Customizing Automatic Form Submit Events in GA4
GA4’s built-in enhanced measurement form submit event isn’t always perfect. Learn how to track specific forms by page in GA4 and using GTM.
Understanding GA4 & UA Data Discrepancies
Differences between data in GA4 and UA are not uncommon. These are the seven most common explanations.
New to GA4? These resources will help you get oriented. We include both introduction videos and several core concepts that are different than Universal Analytics.
GA4 “Views:” How to Create and Report on Filtered Data
GA4 does not have the equivalent of Universal Analytics views, but it has something even better: customizable reporting and navigation. Find out more.
GA4 Attribution Models: How They Work
Conversion attribution in GA4 is weird. We show you how to change the attribution model, and why that changes some reports and not others.
GA4 Engagement Metrics: Session Duration & More
Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.
Intro to GA4 Part 4: Reporting
Check out our crash course on how to get the most out of GA4 reports.
Intro to GA4 Part 3: Navigating the GA4 Interface
Having trouble understanding the GA4 interface? Let’s walk through the platform to demonstrate how to quickly and efficiently find the data you need.
Intro to GA4 Part 2: GA4 vs. Universal Analytics
GA4 is coming — find out the differences between GA4 and Universal Analytics to make the transition a smooth one.
Intro to GA4 Part 1: The Event Model
In this GA4 tutorial, we what events are, the parameters you need to know, and naming conventions.
An introduction to GA4
Learn key concepts core to GA4 and differences from Universal Analytics.
Learn how to use GA4 to understand user engagement on your website.
Track session duration conversions in GA4
Tracking conversions based on session duration isn’t possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.
GA4 Engagement Metrics: Session Duration & More
Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.
GA4 Funnel Exploration: Where Do Users Go After Landing?
There’s a hidden feature in GA4 Funnel Explorations that enables you to report on where users go after landing on your site — find out how to use it.
How to Use Path Explorations in GA4
GA4 Path Explorations show you how users flow through events and pages on your website. Find out how to create and use them!
Learn how to use and customize reports, so you can find the data you need in GA4.
Removing bot traffic from GA4 reports
Learn how to identify bot traffic in GA4 and remove it from reports.
Better Ecommerce Reports in GA4
Let’s overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report.
How to Create a Pie Chart of GA4 New vs. Returning Users in Looker Studio
A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build it.
Report on File Downloads in GA4
Learn how to report on PDF & other file downloads in GA4 with a custom report and improve it with a custom metric.
Time-of-Day reporting in GA4 & Looker Studio
GA4’s reporting for hour of day & day of week is limited. Learn how to create an easy-to-read chart in Looker Studio & a little about BigQuery along the way.
GA4 “Views:” How to Create and Report on Filtered Data
GA4 does not have the equivalent of Universal Analytics views, but it has something even better: customizable reporting and navigation. Find out more.
GA4 Attribution Models: How They Work
Conversion attribution in GA4 is weird. We show you how to change the attribution model, and why that changes some reports and not others.
Reporting on GA4 Landing Pages in Looker Studio
GA4 Landing page data is not available as a dimension in Looker Studio. We share a workaround and walk you through some advanced techniques.
Intro to GA4 Part 4: Reporting
Check out our crash course on how to get the most out of GA4 reports.
Find out how to report on individual Google Analytics 4 conversions in Looker Studio by blending and filtering your data or creating custom metrics.
GA4 Advanced Segments: Make Comparisons More Useful
So far, GA4 only includes support for segments in Explorations. In this tutorial, we demonstrate how to create comparisons (advanced segments) — check it out.
Customize GA4 to get even better data to meet your marketing needs.
GA4 Custom Insights
Custom Insights in GA4 is great for monitoring & alerting on important metrics for changes. Learn how to use it, including examples of what to track.
Better Ecommerce Reports in GA4
Let’s overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report.
Page Value in GA4
GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. In this post, we will recreate the metric using GA4 data in Google BigQuery. Google defined the UA metric as: Page Value is the average value for a page that a user visited before landing on the goal page or completing an Ecommerce
Customizing Automatic Form Submit Events in GA4
GA4’s built-in enhanced measurement form submit event isn’t always perfect. Learn how to track specific forms by page in GA4 and using GTM.
Guide to GA4 Scroll Tracking
In this GA4 tutorial, we cover how to set up the Scroll Depth trigger in Google Tag Manager (GTM) *and* how to create a scroll depth report in Looker Studio.
Dealing with bot traffic in GA4 can be a pain. We walk through the steps to take.
How to Filter Bot Traffic from GA4
You’ve identified bot traffic in your GA4 property. Now, take the steps to filter that traffic from hitting your GA4 in the future.
How to Identify Bot Traffic in GA4
The first step in removing bot traffic from GA4 is identifying its characteristics. Use these reports & dimensions for diagnosis & taking action.
Hunting for Bots
Bot traffic in GA4 is really frustrating. Our Head of Analytics Nico Brooks takes us through the arduous effort of identifying & excluding bot traffic.
Removing bot traffic from GA4 reports
Learn how to identify bot traffic in GA4 and remove it from reports.
Presenting GA4 data in Looker Studio (formerly Google Data Studio) is a great way to create dashboards for the whole team, and often an easier way to display the data to tell just the story we want to. But it’s not always a walk in the park. We offer tips for tricky situations.
Track session duration conversions in GA4
Tracking conversions based on session duration isn’t possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.
How to Create a Pie Chart of GA4 New vs. Returning Users in Looker Studio
A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build it.
Understanding GA4 & UA Data Discrepancies
Differences between data in GA4 and UA are not uncommon. These are the seven most common explanations.
Time-of-Day reporting in GA4 & Looker Studio
GA4’s reporting for hour of day & day of week is limited. Learn how to create an easy-to-read chart in Looker Studio & a little about BigQuery along the way.
Avoid the Looker Studio Quota Error
In this Looker Studio tutorial, we explain how to use the Extract Data connector in Looker Studio to overcome the dreaded GA4 Quota Error.
Mastering Data Blends: Looker Studio for Marketers
Blends are one of the most powerful features in Looker Studio, but they’re a little tricky to get your head around. Learn why and how to use blends.
Reporting on GA4 Landing Pages in Looker Studio
GA4 Landing page data is not available as a dimension in Looker Studio. We share a workaround and walk you through some advanced techniques.
Find out how to report on individual Google Analytics 4 conversions in Looker Studio by blending and filtering your data or creating custom metrics.
Guide to GA4 Scroll Tracking
In this GA4 tutorial, we cover how to set up the Scroll Depth trigger in Google Tag Manager (GTM) *and* how to create a scroll depth report in Looker Studio.
If you’re just getting started with GA4, use these blogs and videos to help get you oriented and understanding your data.
Understanding GA4 & UA Data Discrepancies
Differences between data in GA4 and UA are not uncommon. These are the seven most common explanations.
Intro to GA4 Part 4: Reporting
Check out our crash course on how to get the most out of GA4 reports.
Intro to GA4 Part 3: Navigating the GA4 Interface
Having trouble understanding the GA4 interface? Let’s walk through the platform to demonstrate how to quickly and efficiently find the data you need.
Intro to GA4 Part 2: GA4 vs. Universal Analytics
GA4 is coming — find out the differences between GA4 and Universal Analytics to make the transition a smooth one.
Intro to GA4 Part 1: The Event Model
In this GA4 tutorial, we what events are, the parameters you need to know, and naming conventions.
GA4 Funnel Exploration: Where Do Users Go After Landing?
There’s a hidden feature in GA4 Funnel Explorations that enables you to report on where users go after landing on your site — find out how to use it.
How to Use Path Explorations in GA4
GA4 Path Explorations show you how users flow through events and pages on your website. Find out how to create and use them!
An introduction to GA4
Learn key concepts core to GA4 and differences from Universal Analytics.
For intermediate users, learn how to make the GA4 more useful, and understand key concepts behind the numbers.
GA4 Custom Insights
Custom Insights in GA4 is great for monitoring & alerting on important metrics for changes. Learn how to use it, including examples of what to track.
Better Ecommerce Reports in GA4
Let’s overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report.
Report on File Downloads in GA4
Learn how to report on PDF & other file downloads in GA4 with a custom report and improve it with a custom metric.
Customizing Automatic Form Submit Events in GA4
GA4’s built-in enhanced measurement form submit event isn’t always perfect. Learn how to track specific forms by page in GA4 and using GTM.
GA4 “Views:” How to Create and Report on Filtered Data
GA4 does not have the equivalent of Universal Analytics views, but it has something even better: customizable reporting and navigation. Find out more.
GA4 Attribution Models: How They Work
Conversion attribution in GA4 is weird. We show you how to change the attribution model, and why that changes some reports and not others.
GA4 Engagement Metrics: Session Duration & More
Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.
GA4 Advanced Segments: Make Comparisons More Useful
So far, GA4 only includes support for segments in Explorations. In this tutorial, we demonstrate how to create comparisons (advanced segments) — check it out.
Advanced concepts for set up, customizing, and reporting in GA4.
How to Filter Bot Traffic from GA4
You’ve identified bot traffic in your GA4 property. Now, take the steps to filter that traffic from hitting your GA4 in the future.
How to Identify Bot Traffic in GA4
The first step in removing bot traffic from GA4 is identifying its characteristics. Use these reports & dimensions for diagnosis & taking action.
Hunting for Bots
Bot traffic in GA4 is really frustrating. Our Head of Analytics Nico Brooks takes us through the arduous effort of identifying & excluding bot traffic.
Removing bot traffic from GA4 reports
Learn how to identify bot traffic in GA4 and remove it from reports.
Track session duration conversions in GA4
Tracking conversions based on session duration isn’t possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.
Page Value in GA4
GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. In this post, we will recreate the metric using GA4 data in Google BigQuery. Google defined the UA metric as: Page Value is the average value for a page that a user visited before landing on the goal page or completing an Ecommerce
How to Create a Pie Chart of GA4 New vs. Returning Users in Looker Studio
A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build it.
Time-of-Day reporting in GA4 & Looker Studio
GA4’s reporting for hour of day & day of week is limited. Learn how to create an easy-to-read chart in Looker Studio & a little about BigQuery along the way.
Avoid the Looker Studio Quota Error
In this Looker Studio tutorial, we explain how to use the Extract Data connector in Looker Studio to overcome the dreaded GA4 Quota Error.
Mastering Data Blends: Looker Studio for Marketers
Blends are one of the most powerful features in Looker Studio, but they’re a little tricky to get your head around. Learn why and how to use blends.
Reporting on GA4 Landing Pages in Looker Studio
GA4 Landing page data is not available as a dimension in Looker Studio. We share a workaround and walk you through some advanced techniques.
Find out how to report on individual Google Analytics 4 conversions in Looker Studio by blending and filtering your data or creating custom metrics.
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Building more knowledgeable marketers is at the core of what Two Octobers does. We share what we know, so that every client becomes a better marketer with and through us.