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We are excited to introduce our newest video series: “Search For Beginners”! The series was created primarily to help new webmasters. It is also for anyone with an interest in Search or anyone who is still learning about the Web and how to manage their online presence.

We love to see the webmaster community grow! Every day, there are countless new webmasters who are taking the first steps in learning how Search works, and how to make their websites perform well and discoverable on Search. We understand that it sometimes can be challenging or even overwhelming to start with our existing content without some prior knowledge or basic understandings of the Web. We find our basic videos in our YouTube channels to be the ones with the most views. At the same time, advanced webmasters also see the need for content that can be sent to clients or stakeholders to help explain important concepts in managing an online presence.

We want to help all webmasters succeed, regardless of whether you have been managing websites for many years or you’ve just started out yesterday. We want to do more to help the new webmasters and this video series will hopefully help us achieve that.

Introduction to the series:

Episode 1:

The “Search For Beginners” video series covers basic online presence topics ranging from ‘Do you need a website?’, ‘What are the goals for your website?’ to more organic search-related topics such as ‘How does Google Search work?’, ‘How to change description line’, or ‘How to change wrong address information on Google’. Actually, we get asked these questions frequently in forums, social channels and at events around the world! The videos are fully animated. The videos are in English with subtitles available in Spanish, Portuguese, Korean, Chinese, Indonesian, Italian, Japanese, and English. We are working on more, so please stay tuned!

And if you consider yourself a more experienced user, please feel free to use these videos to support your pitches or explaining things to your clients. If you want to share any ideas or learnings, please leave them in the comment section in each video so that others can benefit from your knowledge and experience.

Follow us on Twitter and subscribe on YouTube for the upcoming videos! We will be adding new videos in this series to this playlist about every two weeks!

Posted by Cherry Prommawin, Search Quality Analyst
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We made a new video series on JavaScript SEO that benefits both web developers and SEOs. In the series we want to help making discoverable web apps with JavaScript.


JavaScript is popular as it allows to build more engaging web applications. JavaScript frameworks are widely used as they:

  • Improve developer productivity by providing useful utilities and tooling
  • Allow faster prototyping cycles thanks to their ecosystems of components and libraries
  • Help structuring the code even in larger application codebases
JavaScript also brings a few new considerations and challenges to SEO. Some of the considerations are strategic and some are more technical. In the video series, we'll cover:
  • The difference between classic and JavaScript sites
  • How Google Search crawls, renders, and indexes JavaScript content
  • SEO fundamentals for React, Angular, and Vue
  • Tools to test and debug a JavaScript site
  • What dynamic rendering is and how to set it up with Rendertron
Check out the JavaScript SEO YouTube playlist and subscribe to the Google Webmasters channel to get the weekly episodes when they go online. We are looking forward to your feedback and are all ears for your input on further episodes. You can reach us through the Webmaster Forum, the Google Webmasters Twitter account or in the YouTube comments under the videos.

Posted by Martin Splitt, friendly web fairy & series host, WTA team
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Over the past few years, it's become easier than ever to stream live videos online, from celebrity updates to special events. But it's not always easy for people to determine which videos are live and know when to tune in.
Today, we're introducing new tools to help more people discover your livestreams in Search and Assistant. With livestream structured data and the Indexing API, you can let Google know when your video is live, so it will be eligible to appear with a red "live" badge:

Add livestream structured data to your page

If your website streams live videos, use the livestream developer documentation to flag your video as a live broadcast and mark the start and end times. In addition, VideoObject structured data is required to tell Google that there's a video on your page.

Update Google quickly with the Indexing API

The Indexing API now supports pages with livestream structured data. We encourage you to call the Indexing API to request that your site is crawled in time for the livestream. We recommend calling the Indexing API when your livestream begins and ends, and if the structured data changes.
For more information, visit our developer documentation. If you have any questions, ask us in the Webmaster Help Forum. We look forward to seeing your live videos on Google!
Posted by Danielle Marshak, Product Manager
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Google offers a broad range of resources, in multiple languages, to help you better understand your website and improve its performance. The recently released Search Engine Optimization (SEO) Starter Guide, the Help Center, the Webmaster forums (which are available in 16 languages), and the various Webmaster blogs are just a few of them.
A few months ago, we launched the SEO Snippets video series, where the Google team answered some of the webmaster and SEO questions that we regularly see on the Webmaster Central Help Forum. We are now launching a similar series in Hindi, called the SEO Snippets in Hindi.

From deciding what language to create content in (Hindi vs. Hinglish) to duplicate content, we’re answering the most frequently asked questions on the Hindi Webmaster forum and the India Webmaster community on Google+, in Hindi.
Check out the links shared in the videos to get more helpful webmaster information, drop by our help forum and subscribe to our YouTube channel for more tips and insights!

Posted by Syed Malik, Google Search Outreach
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Google has a broad range of resources to help you better understand your website and improve its performance. This Webmaster Central Blog, the Help Center, the Webmaster forum, and the recently released Search Engine Optimization (SEO) Starter Guide are just a few.

We also have a YouTube channel, for answers to your questions in video format. To help with short & to the point answers to specific questions, we've just launched a new series, which we call SEO Snippets.

In this series of short videos, the Google team will be answering some of the webmaster and SEO questions that we regularly see on the Webmaster Central Help Forum. From 404 errors, how and when crawling works, a site's URL structure, to duplicate content, we'll have something here for you.

Check out the links shared in the videos to get more helpful webmaster information, drop by our help forum and subscribe to our YouTube channel for more tips and insights!


Posted by Aurora Morales, Google Search Outreach
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Webmaster level: All

Update: This functionality is no longer supported.

Many organizations have multiple presences on the web. For example, Webmaster Tools lives at www.google.com/webmasters, but it also has a Twitter account and a YouTube channel. It's important that visitors to these other properties have confidence that they are actually associated with the Webmaster Tools site. However to date it has been challenging for webmasters to manage which users can take actions on behalf of their site in different services.

Today we're happy to announce a new feature in Webmaster Tools that allows webmasters to add "associates" -- trusted users who can act on behalf of your site in other Google products. Unlike site owners and users, associates can't view site data or take any site actions in Webmaster Tools, but they are authorized to perform specific tasks in other products.

For this initial launch, members of YouTube's partner program that have created a YouTube channel for their site can now link the two together. By doing this, your YouTube channel will be displayed as the "official channel" for your website.


Management within Webmaster Tools

To add or change associates:

  1. On the Webmaster Tools home page, click the site you want.
  2. Under Configuration, click Associates.
  3. Click Add a new associate.
  4. In the text box, type the email address of the person you want to add.
  5. Select the type of association you want.
  6. Click Add.

Management within YouTube

It’s also possible for users to request association from a site’s webmaster.
  1. Log in to your YouTube partner account.
  2. Click on the user menu and choose Settings > Associated Website.
  3. Fill in the page you would like to associate your channel with.
  4. Click Add. If you’re a verified owner of the site, you’re done. But if someone else in your organization manages the website, the association will be marked Pending. The owner receives a notification with an option to approve or deny the request.
  5. After approval is granted, navigate back to this page and click Refresh to complete the association.
Through associates, webmasters can easily and safely allow others to associate their website with YouTube channels. We plan to support integration with additional Google products in the future.

If you have more questions, please see the Help with Associates article or visit our webmaster help forum.

Posted by Konstantin Roslyakov, Software Engineer
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