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Best Practices

Learn from other dealers how to successfully implement different best practices into your operation.

ARTICLES

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Color Conversion Series

Swather Leads to a ‘Full Fleet’ Conquest, Additional Sales

Locked out of an influential custom cutter for years, this New Holland dealer created $1 million in repeatable sales by converting one influential, but demanding, custom harvester
Up until 3 years ago Rock Bottom Custom (RBC) LLC was not spending a dime in the dealership’s wholegoods, parts or service business. Its swather fleet was 100% Massey Ferguson.
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To the Point: ‘Transactional’ Approach to Equipment Sales: Just Say No

This dealer GM defies big-store sales approaches & embraces the word ‘salesman.’

I just finished a cover story article for the June 2024 edition of Farm Equipment on a dramatic “color conversion” story at Intermountain New Holland (Twin Falls, Idaho). The 2-store dealership earned a chance with a custom harvester on one New Holland swather, and quickly parlayed it into 6 units.


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Daniel Surprenant

Daniel Surprenant

Daniel Surprenant has 30 years of experience in dealership training. His training company is Formation Future Inc. He is also a founding member of the Machinery Advisors Consortium.

PRODUCTS

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No-Till Farming Market in the U.S.: A 10-Year Study into the Practice & Trends

$599.00
$499.00
$100.00 (17%)

This multi-billion dollar investment into conservation ag will undoubtedly raise awareness for the benefits of no-till farming and drive adoption in the U.S. It’s more important now than ever that dealers and manufacturers understand no-till farming, what it can do for their customers and the potential demand for equipment it will create on the heels of these investments.

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Cover Crop Adoption & Outlook by High-Production U.S. Farmers: Applications, Economics & Trends

$399.00
$349.00
$50.00 (13%)

This new report helps you identify the opportunities and challenges for your business by participating in one of the largest trends in all of American agriculture, cover crops. The online-exclusive report features original reporting and primary research data licensed from years of operational benchmarking surveys of growers compiled by No-Till Farmer and Cover Crop Strategies.

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Alternatives to Fossil Fuels in Farm Machinery: Overview & Outlook Through 2027

$699.00
$599.00
$100.00 (14%)

This compilation covers a state of the technology review of alternative fuels and includes primary research of North American dealers. This authoritative report provides you with the insight you need to strategically position your business for changes in the fuel choices that power the machinery on the farm.

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Opportunities for Dealers, Manufacturers with Growing Strip-Till Practice (PDF)

$99.00

For years, there has been anecdotal evidence that there are pockets of strip-till growth, a niche that began to be commercially served by manufacturers in the 1990s. Evidence comes from both the farm and the dealership levels, with local ambassadors for the practice promoting the benefits and converting neighbors and customers. These are encouraging stories that reinforce the commitment strip-tillers make, along with the challenges they face and rewards they earn. The objective of this report is to create a “how to” guide for dealers not yet operating within the strip-till market and provide them with insights from farmers and dealers on what it means to carry, sell and service strip-till equipment.

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Getting More From Your Farm Tires

$12.95
High levels of pressure exerted by ag tires on farm ground can cause compaction, which restricts root growth and water infiltration, delays crop emergence and can reduce yield potential by as much as 60% depending on conditions. This report gives you useful tips to get more from ag tires, tools to shield tires from stalks and helps you choose the right farm tires for your operation. View
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2013 Benchmarking No-Till Farming in the U.S. (PDF)

$29.95
"Benchmarking No-Till Farming in the U.S. — 2013" is the only report of its kind for the farm equipment industry. Based on surveys of hundreds of U.S. farmers, this unique and valuable report represents the most comprehensive and up-to-date data available on U.S. no-till farming. View
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2011 Benchmarking No-Till Farming in the U.S. (PDF)

$29.95
"Benchmarking No-Till Farming in the U.S. — 2011" is the only report of its kind for the farm equipment industry. Based on surveys of hundreds of U.S. farmers, this unique and valuable report represents the most comprehensive and up-to-date data available on U.S. no-till farming. View
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2008 Ag Equipment Intelligence Annual Business Outlook and Trends - Farm Equipment Forecast (PDF)

$29.95
Compiled and written by the editors of Ag Equipment Intelligence, the 48-page Dealer Business Outlook & Trends Forecast breaks out dealers' 2008 outlook by country (U.S. and Canada), by U.S. region, by equipment brand and by the size of dealership. It also provides a status report and analysis of North American farm equipment industry retail sales & inventory data, and insightful used farm equipment pricing & inventory analysis. View
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The Farmer's Earthworm Handbook

$15.95

Regardless of your tillage system, this manual will help you use earthworms to make your crop more profitable! Enlist the help of your subterranean friends in improving fertility, loosening soil so plant roots grow deeper! Follow these recommended steps to increase the numbers of earthworms which will allow you to increase profits while reducing tillage, fertilizer and chemical expenses. Includes charts, photos, illustrations, and 19 chapters on managing this valuable underground workforce!

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EVENTS

EDA and ARI Network Services Announce Final Digital Marketing Webinar for 2018

8/30/18 12:00 pm CST
Contact: Alex Hoffman
During this webinar, ARI’s marketing coordinator, Chloe Banholzer, will walk through proven methods to generate more reviews and explain how to turn both positive and negative reviews into opportunities. Read More

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