Opinion

The Power of Omnichannel Marketing to Drive Growth for Hotels

Customers today expect a seamless and consistent user experience, regardless of what device they’re using, particularly when it comes to the hospitality industry. Rapid digitalization has resulted in a need for personalized experiences, so brands ne...

Chester Avey
Chester Avey
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Email marketing
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Chatbots, Robotics & AI
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Guest Experience
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Chester Avey
by Chester Avey
30 May 2024Chester AveyDigital Marketing
Chester Avey
How To Optimize For Marriott Seo
Opinion

How To Optimize For Marriott Seo

As Marriott updates their systems and new websites, it’s important to stay up to date on understanding the process, creating an SEO Strategy, and implementing best practices for your hotel. First things first, Marriott changed their URL structure in...

Stephanie Sparks Smith
Stephanie Sparks Smith
CEO & Digital Matriarch, Cogwheel Marketing
Cogwheel Marketing
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Sales & Marketing
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Stephanie Sparks Smith
by Stephanie Sparks Smith
27 May 2024Cogwheel MarketingDigital Marketing
How To Optimize For Marriott Seo
Opinion

Feeling the pinch of Google’s last core update? Here’s how hotels should respond

Search engine optimization is a critical part of any hotel’s digital marketing strategy. With nearly three out of four travel bookings now happening online, having a strong presence on Google can be one of the biggest factors that contributes to any...

Apollos Gause
Apollos Gause
SEO & Growth Innovator at Cendyn
Cendyn™
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Apollos Gause
by Apollos Gause
24 May 2024Cendyn™Digital Marketing
Cendyn™
Supplier News

Lodging Interactive Launches Next-Level Social Media Service To Drive Hotel Revenue

Lodging Interactive, an award-winning digital marketing, social media, and guest review engagement agency exclusively serving the hospitality industry, today announced the rollout of Commingle Social Media Amplified, its next-level hotel social medi...

Lodging Interactive
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Information Technology
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Lodging Interactive Launches Next-Level Social Media Service To Drive Hotel Revenue22 May 2024Lodging InteractiveDigital Marketing
Lodging Interactive Launches Next-Level Social Media Service To Drive Hotel Revenue
Supplier News

Drive More Bookings: Innovative Strategies for Hotel Landing Pages

For the past 25 years, it has become evident that most hotels fail to adequately capitalize on opportunities presented by seasonal holidays and event business drivers. The lack of optimization of these revenue opportunities is due in part to two fac...

Lodging Interactive
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Drive More Bookings: Innovative Strategies for Hotel Landing Pages20 May 2024Lodging InteractiveDigital Marketing
Drive More Bookings: Innovative Strategies for Hotel Landing Pages
Opinion

Hotel Marketers Must Learn To Survive Without Third-Party Browser Cookies

Me want cookie! Or at least Cookie Monster does, but do we or do we not want cookies? Like Cookie Monster, we have shown an insatiable appetite for cookies but perhaps, our messed eager consumption has led us here.

Mercedes Blanco
Mercedes Blanco
Chief Partnerships Officer, The Hotels Network, HSMAI Sales Advisory Board Member
The Hotels Network
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Mercedes Blanco
by Mercedes Blanco
15 May 2024The Hotels NetworkDigital Marketing
The Hotels Network
Supplier News

Lodging Interactive Launches Subscription-Based Hotel Website Development and Marketing Services

Lodging Interactive, a leading digital marketing agency specializing in the hospitality industry since 2001, is excited to announce the launch of its innovative ’Pay-As-You-Go’ hotel website development and marketing service. This service offers hot...

Lodging Interactive
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Lodging Interactive Launches Subscription-Based Hotel Website Development and Marketing Services 7 May 2024Lodging InteractiveDigital Marketing
Lodging Interactive Launches Subscription-Based Hotel Website Development and Marketing Services
Opinion

Digital Marketing: How Does it Drive Guests On-Site in All Verticals

Digital Marketing is so important in 2024. In a world of quick consumption and short attention spans, we as marketers and hoteliers, need to reach the guest quickly and meet them where they are at. As consumers, we know "ease" and speed are importan...

Kara Freedman
Kara Freedman
Complex Director of Marketing, Conrad New York Downtown & Conrad New York Midtown
Hilton
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Digital Marketing
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Kara Freedman
by Kara Freedman
6 May 2024HiltonDigital Marketing
Hilton