We caught up with Kristen O'Hara at the #GoogleNewFront where she shared her point of view on the future of marketing — and what marketers need to know about Display & Video 360. Watch for more ↓
About us
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
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http://g.co/marketingplatform
External link for Google Marketing Platform
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Updates
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Albertsons, the second-largest supermarket chain in North America, selected Google’s Display & Video 360 PAIR to create personalized customer experiences - without third-party cookies. Albertsons Media Collective is partnering with Display & Video 360 and LiveRamp to provide new ways for CPG brands to understand customer behaviors and measure campaign performance in a privacy-forward way. Learn more how the media network has seen immediate return since embracing PAIR. → https://goo.gle/3Vo7Ruh
As third-party cookies phase out, it’s harder for brands to connect with customers. But Albertsons Media Collective is ahead of the game. They’re using LiveRamp’s tools and Google's Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR) solution to help their advertisers get better audience reach using their first-party data. Now, Albertsons Media Collective is running national campaigns on popular streaming services - and this is just the beginning! Together, we’re making customer connections stronger and more meaningful, all while respecting privacy. https://bit.ly/3KpmCXu
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At the #GoogleNewFront, we announced that Google is partnering with the IAB Tech Lab to open source the PAIR protocol and help the entire industry deliver on both relevant and privacy-preserving ads. Learn more from the IAB's Shailley Singh → https://goo.gle/4aF4TG6
Google NewFront: IAB's Shailley Singh
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And with that, we conclude #GML2024. For the latest announcements and insights from the event, be sure to check here to learn how to put Google AI to work for you → https://goo.gle/4bwj01B
Google Marketing Live 2024: Your roundup of Google Marketing Platform announcements
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Missed out on the latest product announcements at Google Marketing Live? We’ve got you covered. Take a deep dive into the newest enhancements across the Google Marketing Platform portfolio. → https://goo.gle/3VebcvX #GML2024
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Big announcements came out of #GML2024 as Gaurav Bhaya announced that later this year, you will be able to rapidly generate custom reports in Search Ads 360 and Campaign Manager 360 by simply describing the insights you need. In case you missed it, watch here to learn more → https://goo.gle/3QSQA9H
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Invest in the future of your business. At #GML2024, we’re discussing the best strategies for next-level growth amid the changing landscape. "There’s really only one wrong move when it comes to these early days of AI. And that is not making any move at all." – Sean Downey, President, Americas & Global Partners, Google Learn more right NOW → https://goo.gle/3KdbOeV
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The latest announcement from #GML2024 comes from Nicky (Crane) Rettke: “We’re introducing stickers for Shorts ads in the next few months. Stickers make your ads more interactive and better at driving action.” These stickers will be available in Display & Video 360, helping advertisers boost their engagement with their desired audience. Watch Google Marketing Live here → https://goo.gle/3QSLCtO
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Nicky (Crane) Rettke, VP of YouTube Ads, is on stage and just announced that Demand Gen will soon roll out to Display & Video 360 and Search Ads 360 at #GML2024. Watch Google Marketing Live with us right now→ https://goo.gle/4anH0CM
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📣 Google Marketing Live is happening now! ✅ Get an exclusive first look at our newest AI-powered Ads innovations. ✅ Learn how to put Google AI to work for your business. Watch #GML2024 now to hear from industry leaders as they share insights and actionable strategies for this new era of ads. → https://goo.gle/3KbMia0