The Latest
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Jif dips into ‘Succession’ to promote peanut butter, chocolate merger
A short film starring J. Smith-Cameron documents a fictional deal between The Peanut Butter Group and Chocolatey Corp. in the style of the HBO hit.
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Opinion
Marketers should stop being fearful of Reddit — here’s why
Opportunities for research, community engagement and amplified reach make the platform a worthy player, according to Boathouse’s Geoff Gates.
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Advocacy group taps creators to call for gender equality in ad industry
Women in Advertising, Communications and Leadership’s new campaign asks women creators what representation in the industry means to them.
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Q&A
What Ballantine’s has learned from 10 years of music marketing
The Pernod Ricard Scotch whisky brand’s True Music platform has showcased over 800 artists and hosted events in 32 countries.
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Walmart opens access to off-site customer journey insights for suppliers
With Digital Landscapes, Walmart is looking to help suppliers answer questions about customer journeys beyond the retailer’s website and app.
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Column
Sociable: Gen Z prefers social media to Google for some searches, study says
Google Search still reigns for finding local services while TikTok takes the lead on discovery for gift ideas, hair and makeup and well-being.
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CTV closes in on linear for consumer ad attention, report finds
While linear ads still outperform for viewer attention, ads on premium CTV apps have now bested the channel, according to DoubleVerify and TVision.
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U.S. Bank taps AI to create audience models for national campaign
“The Power of Us” used Supernatural AI’s tech to create avatars of the bank’s core target groups and test the baseline idea and initial creative.
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Ads next to controversial news articles: Here’s what the numbers say
Recent Stagwell data finds little difference in purchase intent between ads placed near controversial articles and articles on safer topics.
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Inside Sonic Drive-In’s new brand platform and ‘crazy fun’ campaign
CMO Ryan Dickerson explained how the Inspire Brands QSR is personifying the chain with a new duo years after replacing its fan-favorite "Two Guys."
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Toyota turns review into music video for ‘vibe’-heavy Camry campaign
The automaker’s campaign is the latest effort from T2, the multiagency model that brings together mainstream and multicultural marketing.
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Dentsu now expects global ad spend to reach 5% growth in 2024
Following a strong start to the year, advertisers are likely to open the spigots in the months ahead for digital opportunities, the Olympics and the U.S. election.
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Tastemade launches shoppable home improvement series using Shopsense AI
Tapping Hedley & Bennett’s founder as host, the series focuses on redesigning kitchen spaces while viewers shop the products.
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LG fuels positivity on social media with ‘Optimism your feed’ playlist
The global playlist is a compilation of influencer-backed content that, when viewed, is meant to spur the delivery of more positive content by algorithms.
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Adidas prepares for summer soccer around the globe with new campaign
Ahead of Euro 2024 and Copa America, the brand continues working to disarm negative pressure in sport, a theme also utilized by Gatorade and Sprite.
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Dollar General picks Criteo to boost retail media offering
The retailer can onboard first-party and in-store sales data to Criteo’s DSP, helping brands and agencies better reach its base of rural shoppers.
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Gatorade revives iconic ‘Is It In You?’ tagline for largest-ever campaign
The return of the nostalgic tagline is supported by a spot narrated by Michael Jordan and custom filters on Instagram and Snapchat.
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Purely Elizabeth rides explosive growth with first large-scale ad campaign
The granola and breakfast foods marketer is encouraging consumers to “Savor the Start” on the heels of 56% year-over-year sales growth in the first quarter.
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Honda leaps into dance with Steezy partnership
The automaker and dance app produced a video series of dance classes and performances for Honda’s first step into the competitive dance community.
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Klarna uses AI to save $10M on marketing annually while upping output
More than a third of the Stockholm-based fintech company’s marketing savings in Q1 are attributable to AI.
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Walmart launches immersive digital shopping experience
Walmart Realm is composed of influencer-led virtual shops that are meant to shorten the distance between inspiration and commerce.
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Puttshack tees up quirky spokesperson to highlight high-tech mini-golf
The growing chain is relying on humor to differentiate itself in the competitive mini-golf space, explained CMO Susan Walmesley.
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PayPal readies advertising platform rooted in reams of transaction data
The new offering in the expanding media network market will be led by Mark Grether, who helped grow Uber Advertising into a $1 billion business.
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Heinz Pickle Ketchup gets digital-heavy campaign for US rollout
The effort from agency Rethink includes street interviews with consumers to show what they expect it to taste like before trying the new condiment.
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WPP integrates Anthropic’s tech to further generative AI transformation
The startup’s latest Claude AI models will be added to WPP Open, an operating system used by clients including Coca-Cola, L’Oréal and Nestlé.