Election 2024: What next for marketing apprenticeships?
Charlotte RogersApprenticeships are becoming a politicised issue, with Labour criticising the “failed” levy and the Tories slamming their rival’s plans. What can businesses expect?
Marketing needs a true culture of mentorship
Laura ChamberlainThe breakdown of mentorship has consequences not just for the next generation, but for the entire industry. Embracing a non-hierarchical model of reciprocity could be the answer.
‘We can always do better’: Innocent on starting its marketing excellence journey
Michaela JeffersonRealising its old ways of working were no longer fit for purpose, the smoothie maker appointed its first marketing excellence lead three years ago to drive consistency.
‘It’s never a case of job done’: How to build a culture of marketing excellence
Michaela JeffersonIn a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
The Marketing Academy reveals its 2024 Scholars
Josh StephensonThirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Should marketers be searching for ‘AI literate’ talent?
Ian BurrellAI: Beyond the Hype. Should marketing leaders ramp up training in new tech for their existing teams or look to recruit talent with AI ‘expertise’?
‘It’s how momentum is built’: Brands on how best to document marketing excellence
Josh StephensonHowever you define marketing excellence, it’s essential those standards – and the outcomes – are shared with the wider organisation and documented for the future.
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Take your skills to the next level with the Mark Ritson Mini MBA
Marketing Podcasts
Samuel JoyAll the latest marketing podcasts from Marketing Week, featuring analysis of marketing trends and interviews with top marketers.
