Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
In this month’s Ask A PPC, learn possible reasons for your Google ads having no impressions, from bid and budget to low search volume issues.
Discover the secrets behind Google ad auctions: explore how understanding these dynamics can improve your return on investment and business outcomes.
Maximize campaign performance with Google Ads automation settings. Be the ultimate decision-maker for your account and exert more control over your advertising efforts.
Optimize your PPC budget for maximum results. Find out how to balance cost, volume, and competition in your industry with a small budget.
Discover 15 proven strategies to boost Google Ads conversion rates. From keyword optimization to social proof, maximize ROI with these actionable tips.
What’s the difference between automatically created assets and dynamic assets or conversational experience and generated assets? Why should you care? Let’s dig in.
Google Ads prepares advertisers for changes to its Restricted Data Processing controls as individual state laws will go into effect later this year.
After attending Google Marketing Live, SEJ contributor Brooke Osmundson shares the top product updates for Google Ads, covering creatives, media, and measurement.
Discover the hidden powers of the Google Ads Search Terms Report to help maximize your Google Ads strategy and improve ROI.
Learn to navigate the biggest shopping ad changes and how to integrate them into your ecommerce business.
Looking to get a job with a PPC agency? Learn about the skills, knowledge, and mindset that are in demand in the job market today.
Google’s new search ads blur the lines between AI search results and paid “recommendations”
Will AI take your marketing job to the next level? Yes! Learn how to use generative AI to improve your campaigns & get higher ROI.
Discover how to create powerful product listings with Google Shopping Ads and measure your success using best-in-class metrics.
Should I be using SEO, SEM, or both? Find out the difference between the two and learn how they can give you a competitive advantage.
Google clarifies AI image tools in Ads won’t generate branded product visuals, only generic lifestyle and product images.
Learn how to improve conversion rates for all of your marketing campaigns by tying attribution to each part of the customer journey.
Google states proximity to the searcher is no longer a primary factor in ranking local service ads.
Don’t let your campaign fail. Understand the significance of Quality Assurance (QA) checks in search marketing and avoid costly mistakes.
Watch on-demand to learn a scalable and sustainable acquisition framework to support long-term growth objectives in your campaigns.
Google launches Performance Max for Marketplaces, letting sellers advertise products without websites.
Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track paid strategy effectiveness.
Explore the possible reasons behind Google and YouTube holding separate NewFront events. Learn how they are unveiling updates and strategies for digital video.
Google Ads will automatically pause inactive keywords starting in June.
Watch on-demand and learn effective bidding strategies, along with critical mistakes to avoid, so you can propel your paid strategies to success.
Google Ads launches Performance Max updates for full-funnel optimization, audience insights, and testing advertising strategies.
Get insights into the future of video ad spend. Learn about the projections for digital video advertising in the U.S. and the latest trends.
Find out how Google’s IP proxies are addressing privacy concerns and regulations. Explore their proposed solutions and align your SEO strategy.
Let’s break down what Ad Strength is (and isn’t), how it works, and how to use it.
Ensure the success of your PPC marketing program. Align your strategy, keep up with trends, and improve performance with new features.