Statista forecasts that the global mobile game market will produce revenues of US $98.74 billion in 2024, with anticipated growth in subsequent years. The growing revenue signifies more competition and higher stakes than ever before. That’s why it’s important to allocate your marketing budget effectively. Selecting the adequate mobile measurement partner (MMP) can help you invest every dollar wisely with powerful data-driven insights to optimize your return on investment (ROI). In this post, we’ll explore why choosing the right MMP is crucial for your game’s growth and how to select the best MMP to maximize your success. Airbridge is here to guide you through this process. Why you should use an MMP In today’s fast-evolving mobile marketing landscape, relying solely on a handful of advertising platforms is no longer sufficient. A diverse game market demands an all-encompassing strategy to identify...

“Xsolla anticipated this seismic shift earlier this year, when we launched multiple products that are being actively used by some of the world’s largest game companies to increase profit and build closer relationships with their mobile and pc players. We’ve now combined these products and learnings into an elegant new solution called Xsolla Web Shop for Mobile Games,” said Chris Hewish, President of Xsolla. Through Xsolla Web Shop for Mobile Games, developers can expect significant revenue growth and can reach new players in new geographies previously unavailable to them. This solution solves many challenges developers face; such as discoverability, declining profit margins, lack of control over the user experience, access to localized payment methods, cross game marketing, more efficient user acquisition, effective collaboration with creators and influencers, and much more. Three industry-changing announcements make this opportunity more timely than ever:...

A robust backend infrastructure is the engine that powers all top-grossing mobile games. It enables engaging gameplay experiences and handles essential functions such as user authentication, multiplayer capabilities, LiveOps, leaderboards, cloud storage, and much more. However, there are numerous mobile game backend providers (also called backend-as-a-service) in the market. By the end of this article, you’ll have an understanding of who they are, and how they differ from each other. Should you build or buy your backend tech? Most of the companies you see in the top-grossing gaming charts use bespoke backend technology that they’ve built in-house. This allows for customization and total control of the backend tech stack, but it requires hiring a team of engineers – a time-intensive and costly process. The vast majority of game developers, however, do not have the time, human resources, or money to...

Imagine this: You’re a game developer and you’ve just created a mobile game that you’re sure is the next hit in the market. What you might not have realized is that you might have fallen victim to common mistakes made by game devs in mobile game design. Creating a successful mobile game involves more than just coding and design; it requires something crucial: the ability to immerse players in a captivating user experience. To achieve this, game developers must steer clear of common design pitfalls that can detract from the overall quality and appeal of their games. In this article, we’ll explore ten prevalent mistakes in mobile game design and provide insights into how to avoid them. 1. Poor User Experience One of the most critical aspects of mobile game design is ensuring a seamless and enjoyable user experience. Because...

What is Web Shop for mobile games? As a mobile game developer looking to expand, you need a global monetization solution that successfully operates in multiple regions worldwide and offers payment methods your players find familiar and are comfortable using. That’s exactly what Xsolla Web Shop does. Web Shop for Mobile Games is a highly customizable, long-term solution that allows you to create your own shop, on your own website. Using the Web Shop, you can reach more players, earn more revenue and grow your mobile games worldwide. It lets you do everything the app stores do and more, for only 5%. How can Web Shop help you do all that? Web Shop helps you acquire new players and drive existing gamers to your own, branded website. You are essentially creating a white-label payment experience for your players and increasing...

Uncover the industry’s performance with Q1 2024 benchmarks. Explore key metrics like retention rates and session engagement to benchmark your games against industry standards. What’s inside? Retention benchmarks for casual, classic, and mid-core games Session length benchmarks for games launched in North America, Europe, the Middle East, and Asia Session count benchmarks across 15 game genres

You need to wear a lot of different hats when you’re making a game – especially if you’re doing it solo. One day, you’re a foley artist. Next, you’re a marketer. Even as a programmer or designer, it’s useful to understand how these elements come together, so you can make sure everything ties into your theme. To help you along the way, we gathered all the free resources you can use to learn about the different areas of game development. Before you use the resources, we encourage you to make sure the assets are royalty-free. Game design resources Game design is all about the choices you make. The rules and mechanics that bring your idea to life. From small decisions, like whether to use coyote time in your platformer, to big decisions, like the main theme of the game. Game...

AI can help your studio in many ways; from coming up with ideas, writing placeholder scripts, and even helping market your game. So, where is the technology when it comes to voice-overs? Does it actually work? And how can you use it?

Retaining customers is paramount for game studios, as acquiring new customers involves significant costs. In “Game Analytics 100: The Retention Curve,” Russell Ovans from East Side Games delves into the critical aspect of customer retention in the gaming industry. What will you learn? Importance of retention: Customer retention is crucial for game studios, as acquiring new customers is expensive compared to retaining existing ones. Day-n retention: Measures the proportion of players returning to play a game n days after installation, providing insights into player engagement. Retention curve: Generalizes day-n retention by predicting player retention for any day after installation, derived from historical data. Key metrics: Includes day-n retention, average player duration, and lifetime value (LTV) to assess and optimize game performance. Tools: Utilizes statistical regression and data analysis tools like Excel and Tableau to analyze retention data and predict player...

What are the top game design conventions that don’t currently translate well to VR? And what can you do to overcome these? Let’s break it down.

NOTE: Certain platforms send error events automatically if enabled, while others require manual sending. To start sending events for FPS, Boot time, and Memory, it is required to upgrade your SDK to Unity 7.8.0 or newer. Every game developer strives to deliver a seamless and optimized gaming experience. To support your efforts, we expanded the capabilities of Health reporting, introducing FPS (frames per second), Memory Usage management, and App Boot Time features. Complementing existing error messages and related charts, our health reporting toolset allows developers to delve deeper into their game’s performance metrics, identify areas for improvement, and ultimately enhance player satisfaction. Our health feature offers robust filtering capabilities, enabling developers to dissect performance metrics by country, build, and device. Such a granular level of analysis empowers developers to identify performance inconsistencies across different platforms and tailor optimizations accordingly. At...

AAA games are coming to mobile. But will people actually play AAA games on smaller devices? Here’s what we know.