Yesterday, Germany won their fourth world championship, and, over the course of the last month, the world watched them do it—in Brazil, in bars and living rooms around the world, on their phones and laptops and tablets. This World Cup was the most digital, most connected, and most searched global event we've seen to date. There were more than 2.1 billion tournament-related searches on Google, many of which we shared on our trends hub.

Looking at the trends from each match, you’ll see some topics that you’d expect to catch the world’s attention, such as top players and highly-anticipated matches. But who would have guessed that there were 10x more searches in the U.S. for the World Cup than for the NBA Playoffs? Or that Clint Dempsey, American soccer star who also has a rap single, had 2x more search interest than Jay-Z? Or that after Ángel di María's divine goal against Switzerland, he netted 4x more global searches than his fellow countryman, Pope Francis?



Mexico’s Guillermo Ochoa was the most searched goalie in the tournament, but Tim Howard’s heroics could hardly be forgotten. German goalkeeper Manuel Neuer not only snagged third place in search, but took home the 2014 Golden Glove award and a World Cup championship to boot.



The Germany vs. Brazil semifinal was the most searched match throughout the tournament, leaving many people around the world asking, “What is the biggest win in World Cup history?” Meanwhile, some countries were ready to move on to the next opportunity: after the third place game, Brazilians searched more for “World Cup 2018” than for the final game between Argentina and Germany.



No World Cup would be complete without a few surprises—and the creative people of the web were ready to weigh in. Uruguay's Luis Suarez was the most searched player meme, and at the time of the Uruguay-Italy game, there were 20x more searches globally for “Suarez Bite” than for snake, spider, tick, fly, dog and mosquito bites combined.


And if a search Dream Team was created, you’d see these 11 players strutting their stuff on the field. While German star Mario Götze didn’t make this list, he was a favorite on search. Even before his goal won it all in the final, he attracted 4x more search attention than Brazilian supermodel Gisele Bündchen, who presented Germany with the championship trophy.

Beyond the impressive stats on the field, we’ve got some numbers of our own to share:
Our team watched 107+ hours of football (we didn’t even need a water break!) and spent 250+ hours bringing you regular insights from our first ever World Cup trends hub. We hope you enjoyed the excitement of the tournament as much as we did, and for more trends, visit google.com/worldcup or check out our Google+ album.

Posted by Roya Soleimani, Google Communications Manager, who searched for [iran vs. argentina], [brazil’s 12th player], and of course [world cup schedule] throughout the tournament

Google Trends is a helpful place to see what people are searching for around the world. You can keep up with hot searches in real time, or take a historical look at trends dating back to 2004. Trends can be really useful if you're a business owner trying to understand what people are saying about your brand, if you're a student researching a topic for sociology class, or if you’re simply trying to figure out when "doge" became a thing. But without doing your own exploration on the Trends website, it can be tough to find the interesting—and sometimes surprising—topics the world is searching for. Starting today, it’s easier to get just the right insights at just the right time with email notifications.

You can now "Subscribe" to any search topic, Hot Searches for any country, or any U.S. monthly Top Chart.

For example, I lived in the U.K. for three years and I wanted a way to quickly and easily keep up with the really big things happening there. I set up an email notification to tell me about the "hottest" Hot Searches in the U.K. and now I get occasional emails about major local trends -- from the London Marathon to Britain's Got Talent.

Navigate to any part of Google Trends and you'll see a new option to "Subscribe"

You can also subscribe to email notifications about search interest in any topic you'd like. I'm a Liverpool F.C. fan, so I set up a subscription to get notifications about searches for the team. I don't always have as much time as I'd like to keep on the daily scores, trades and gossip, so Trends email notifications have been a great way to make sure I catch the big news. For example, this week I got an email telling me searches for Liverpool F.C. spiked by 169%(!):


Seeing this email I immediately got excited to find out what the buzz was about. Looking at Google Trends, I can see this is the biggest spike in the past year by far. As football fans know, this week Liverpool F.C. beat Manchester City. It turns out this is the team's 10th straight victory and puts them in striking distance of a championship title for the first time in 24 years. Busily working away on this feature, I didn't realize just how big a deal this was, and the email from Trends was a great reminder to tune in.

To my disappointment, not everyone is a Liverpool F.C. fan, but you're welcome to subscribe to any topic or country you'd like (even Manchester City). If you decide you’re getting too many notifications, there’s an easy “unsubscribe” link in every email, or you can manage your preference on the Trends website in the new "subscriptions" section. Let us know what you think by clicking "Feedback" anywhere in Google Trends.

Posted Gavri Smith, Software Engineer

We hope you enjoyed exploring the year in searches yesterday as part of the annual Year-End Google Zeitgeist. Now that you've had a chance to see the video, explore the charts, and dive into what's on people's minds everywhere from Sydney to Omaha, you may be interested to learn about some updates to Google Trends that can extend the Zeitgeist experience year-round. As of yesterday, you'll see a number of updates to help you discover interesting tools and stories, find locally relevant information, and do it all on the go on your mobile phone.

A new homepage to help you discover.
In the past, when you landed on Google Trends, you'd see the most recent Hot Searches. But Trends can help you do much more than just see what's trending each day. With Top Charts, you can explore how different topics stack up against each other, from athletes, to song lyrics, to stocks. You can also search or click "Explore In-Depth" and look up detailed reports for any topic you want (including entities and topics). We've been amazed by the stories people come up with using Trends, and the new homepage is designed to help you dive in and make your own discoveries.


Top Charts in 72 countries, Hot Searches in 47.
If you're interested in trends outside the US, we hope you'll enjoy a more locally relevant experience with three updates. First, now you'll find annual Top Charts for 72 countries (was US-only before). There's plenty to dig into, with 1,000+ annual charts for 2013 and 2,000+ from previous year’s Zeitgeist lists. Second, if you want to see what's hot right now in Vietnam, or Colombia, or Italy -- now you can -- with Hot Searches in 47 countries (up from 14). Finally, you'll find support for right-to-left scripts (RTL) and six new languages (Arabic, Bengali, Farsi, Hebrew, Malay, and Malayam). To check out all the local Top Charts and Hot Searches, select a region in the upper left-hand corner of Google Trends.


A fast mobile experience.
Now when you land in Vietnam, not only can you check out what's hot locally with Top Charts and Hot Searches, you can finally do it on your mobile phone in an optimized experience. You'll find a much more efficient and touchable interface, enabling you to check out what's Trending, who's topping the charts, or even explore complex search data… all while you're on the go.


Posted by Nemo Tamir, Software Engineer

You may have noticed it's easy to get tripped up measuring the wrong thing using Google Trends. When you look up "rice," are you measuring search interest in Rice University or the rice you eat? When you look up "Gwyneth Paltrow" how can you be sure you're counting all the common misspellings? Starting today, you'll find new topic reports to help you more easily measure search interest in the people, places and things you care about.

In the past, if you wanted to compare search interest in Rice and Harvard, you might get a report something like this:


Now when you start typing into the search box you'll see new topic predictions. Type "rice" and you'll see predictions for "Rice University (University)" and "Rice (Cereal)." This makes it easy to do a fairer comparison.


In addition to helping with ambiguous search terms like "rice," the new feature also automates counting many different searches that probably mean the same thing. So, when you measure interest in "Gwyneth Paltrow (Actress)" our algorithms count many other searches that mean the same thing "Gweneth Paltrow," "Gwen Paltro," etc. As our systems improve, we may even count searches like "Lead actress in Iron Man." This can be particularly useful for topics that are commonly searched with misspellings and in different languages.

Topic reports are a beta feature and we want to get your feedback. To start, you'll find data for more than 700,000 unique topics from Barack Obama to football (soccer) to Hayao Miyazaki, and you can slice the data to measure search interest worldwide or in any of the following seven countries: Brazil, France, Germany, India, Italy, UK, and US. We'll continue to improve the accuracy and comprehensiveness of the data, and as we do we'll add topics and expand to support new regions.

Posted by Gil Ran, Software Engineer

As 2012 comes to a close, it's time for our 12th annual Year-End Zeitgeist—an in-depth look at the "spirit of the times" as seen through the billions of searches on Google over the past year.

On our 2012 Zeitgeist website, you can explore the most popular and hottest trending search terms from around the world. This year’s site is our most global to date, with a total of 838 lists from 55 countries. We’ve also added a number of new features, including an interactive map that shows where and when some of the hottest terms spiked around the world, and a Google Zeitgeist Android app coming out later today (with an iOS version coming soon too).

For a round-the-globe tour through 2012, take a look at our video:



So what kinds of things were top of mind this year? While there are perennial themes—“what is love?” topped the list in 10 countries—it’s the unusual and surprising that caught our attention in 2012.

Global superstar Whitney Houston topped many countries’ lists as well as three of our overall trending lists—her unexpected death surprising fans around the world. From Korea, YouTube sensation PSY’s “Gangnam Style” signature dance took the world by storm, landing him the #1 spot in many countries and making his song the second most trending query of 2012. (PSY’s video became the #1 most watched in YouTube history—stay tuned for YouTube’s Rewind for more.)


Then there was the superhuman. Austrian skydiver Felix Baumgartner’s epic free fall jump made him the #6 globally trending person of the year, while the 2012 Olympics and its various athletes made it into almost every country’s top trends. And NBA player Jeremy Lin also rose on the charts this year, making him the #1 trending athlete globally.

People researched a breadth of other topics, too. Web users took a serious interest in threats to the open Internet, with proposals like SOPA and ACTA both finding their way to the top of many countries’ lists. The U.S. elections brought attention to the candidates and issues, not least the presidential campaigns’ most notorious political gaffes. And while it might not be surprising to see that tragic natural disasters like Hurricane Sandy ranked highly (#3 on the global trending list), it is reassuring to find searches like [donate to Sandy] spiking as well.

We hope you enjoy exploring what people around the world were searching for in 2012. It’s quite a snapshot of what makes us human: a blend of guilty pleasures and higher pursuits.

Posted by Amit Singhal, SVP & Google Fellow

Now we are merging Insights for Search into Google Trends, wrapping it all up in a clean new interface to give you a clearer view of what’s on the world’s mind. The new Google Trends now includes features from both products and makes it easier and more intuitive to dig into the data. We’ve updated the line chart and map using HTML5 based Google Chart Tools so you can now load the page on your mobile devices, visualize the results without scrolling, and get Hot Searches not just for the U.S., but also India, Japan, and Singapore.

So, what exactly can you learn about people’s interests from Google Trends? A few of our recent favorites:

• [beach] and [snow] are just about inverse throughout the year
• West Virginia leads the US in searches for spooky things (play around at the bottom left!)
• Interest in [red hot chili peppers] shifted around Europe this summer as the band toured there -- see this time-lapse map:

We’ve seen so many examples of insights gleaned from Trends, from the Oscars to the Super Bowl; from shopping to elections; from our yearly Google Zeitgeist summary to the many we’ve found around the web.

Google Trends data can be used to better understand global trends -- identifying health trends such as in flu trends, nowcasting in economics, and studies on the predictability of search trends. And it has been used in many scientific articles across disciplines.

There’s so much in this data for journalists, academics, and anybody who’s curious about the world to explore, and we’d love to see what you find. Email us your favorites at trends-stories@google.com.

Posted by Yossi Matias, Senior Engineering Director in Search, Head of Israel R&D Center

People turn to search when they’re looking for answers and information, and sometimes what they want to know is on other people’s minds as well. You can learn a lot about what’s happening around the country or catch wind of a breaking news story by looking at what others are searching for.

With Hot Searches in Google Trends, you can see a list of the fastest rising search terms in the U.S. for a snapshot of what’s on the public’s collective mind. To create the Hot Searches list which is updated on an hourly basis, an algorithm analyzes millions of searches in the U.S. and determines which queries are being searched much more than usual.

Now, Hot Searches has gotten a refresh that makes the list of searches more visual, groups related rising search terms together and lets you see more information about those searches.


With rich images and links to related news articles, you can glance at the list and instantly get an idea of why these topics are particularly hot at the moment and click to find out more about them. Unlike the previous version of Hot Searches, which always provided 20 daily results, the new page introduces a filtering system that helps us make sure that the list includes only the truly hottest news stories of the day. Also, when a few of the fastest rising search terms refer to the same news story, such as [tony awards 2012] and [audra mcdonald], they’re now aggregated into one entry, which lists all the “Related searches” that go along with the main story. Lastly, the new list also provides an indication of how many searches have been conducted for each topic in the 24 hour period when it was trending.

To find out what the hottest searches are today, whether it’s a celebrity engagement, a sports-related shakeup or news about your favorite TV series, check out the updated Hot Searches list in Google Trends.

Posted by Nimrod Tamir, Google Trends Team

(Cross-posted on the Official Google Blog)

(Cross-posted on the Official Google Blog)

Time to polish the champagne flutes and brush up on your movie trivia—it’s almost Oscar night again. Before you make any Oscar bets, get an edge by exploring Google Insights for Search. Out of the major entertainment awards shows (Tonys, Emmys, Grammys) the Oscars are the most popular in terms of search volume, and as we discovered last year, patterns in search behavior can help us predict which stars will go home with shiny gold statues. So without further delay, let’s open the (search) envelopes and see who the Oscar (may) go to this year.

Best Picture
Last year we found that for three years running, the films that won best picture had two things in common when it came to search data. First, the winning movies had all shown an upward trend in search volume for at least four consecutive weeks during the previous year. Second, within the U.S. the winning film had the highest percentage of its searches originating from the state of New York. Looking at search data for 2011, there were three films that satisfied these conditions—The King’s Speech, The Social Network and Black Swan. Our prediction was on the mark: The King’s Speech took home the Oscar in 2011.

This year, if we assume the two “winning conditions”—at least four consecutive weeks of increasing search volume plus highest regional interest from New York—will apply, then we can narrow down the nominees to a field of four: The Artist, Extremely Loud & Incredibly Close, Midnight in Paris and War Horse. But how to go from four to one?

Let’s again look back at last year’s finalists. When you compare search query volumes for The King’s Speech, The Social Network and Black Swan, the winning film, The King’s Speech, had the lowest search volume throughout the year leading up to the Oscars. It was the underdog that took home the statue.


We tried the same test on the Best Picture nominees from 2010. The nominated movies in 2010 that met the two conditions were The Hurt Locker and Inglourious Basterds. Once again, it was the the winning film, The Hurt Locker, that had lower search volume in 2009.

If the underdog trend holds this year, Extremely Loud & Incredibly Close could be our surprise winner. If we go strictly by search popularity, however, The Artist or Midnight in Paris have the best chances—among our group of four, they’re currently blowing the competition out of the water.

If we’re having a popularity contest, it’s only fair to look at all nine nominees for best picture. A 2-step comparison shows that the most popular films by search volume are The Help and Martin Scorsese's Hugo.

Best Actor
Of this year’s five nominees for Best Actor, Brad Pitt (Moneyball) is clearly the most popular—searches for Brad in the last 12 months far outpace any of the other leading men, as was the case in 2009 when he was nominated for The Curious Case of Benjamin Button. However, it could be Brad’s famous good looks that have us searching, which brings about a good point: the most searched-for nominee doesn’t guarantee a win. James Franco had the highest search volume in 2011 but Colin Firth won, and in 2010, George Clooney was the most-searched nominee but Jeff Bridges took home the Oscar.

The pattern emerging over the past few years is that the winner is generally in the middle of the pack in terms of searches and has relatively steady search volume throughout the year. First-time nominee Gary Oldman (Tinker Tailor Soldier Spy) fits that bill this year, but so does George Clooney (The Descendants). Maybe it will finally be George’s year to win Best Actor.


Best Actress
For the past three years, the eventual Best Actress winner has seen a spike of interest in the preceding December. Additionally, two of the three most recent winners have had the strongest regional interest within the U.S. from the cities of Los Angeles and New York City (2010 winner Sandra Bullock is the exception).

Among this year’s nominees, Rooney Mara is the clear breakout star, with a huge surge in search volume this past December for the young lead in The Girl with the Dragon Tattoo. However, it’s Meryl Streep who has the highest regional interest in NYC and while Rooney is popular in LA, she’s even more popular in San Francisco. So it could be her name that is announced when the envelope is opened—or not.


Of course, we don’t have a Magic 8-Ball or access to the names in those top-secret envelopes, so our predictions are just that—but it’s always enjoyable to look at how what people are interested in online plays out in the real world. As you prepare for your Oscar viewing parties this year, put a visit to Insights for Search on your checklist before the red carpet walk begins (fun fact: searches for [red carpet] peak at Oscar time every year). Between dry cleaning your tuxedo and making hors d'oeuvres, tune in to a pre-Oscar hangout on the +Good Morning America page, where the live discussion will be the fashion dos and don'ts of the big night. You can also stay up to date on all Oscar news on +Oscars, the official Google+ Page of the Academy Awards.

Posted by Rebecca Mall, Entertainment Account Executive, LA office

(Cross-posted on the Official Google Blog)

It’s Valentine’s Day, and all you need is love.

Well, maybe you need a few more things.

This year, lovebirds in the U.S. are pulling out all the stops and are expected to hit a 10-year spending high on romantic goods. Whether you’re looking for a box of chocolates or buying a diamond ring, we’ve taken notes on how Google can turn any last-minute Cupid into a polished Romeo. Think of us as Cyrano de Bergerac, whispering words of wisdom in your ear for dishes, dates and romantic inspiration.  

Sweets for a sweetie
They say the way to a man’s heart is through his stomach. Searches for [valentine’s day dinner], [valentine’s day recipes], [romantic dinner] and [romantic recipes] ramp up at the start at February, hitting their peak on the 14th.


If you’re whipping up a homemade treat, you can use Google Recipe view to search for thousands of heart-shaped cookie recipes, and tailor the ingredients (and the calorie count) for the best fit.

If you’re not a maestro in the kitchen yet, we can help. Peruse some trendy dishes and learn how to cook from YouTube’s Next Chefs, who have created a highlight reel of their best aphrodisiacs. We’re not playing favorites, but we do love the Sweetest Vegan’s red velvet beet cupcakes, which will come in handy for many couples—searches for [vegan valentines] have more than tripled since 2006.

Don’t know a truffle from a trifle? Then let a professional handle the meal. If you haven’t booked a table yet, you’re not alone: searches for [valentines day reservations] typically peak on February 9 and remain high through the holiday. For ideas, check out Zagat’s recommendations for romantic hotspots in your neighborhood. A word to the wise, though: If you’re planning on popping the question on Valentine’s Day, avoid dining out, as 69 percent of those surveyed in Zagat’s recent Valentine’s Day Survey feel that restaurant proposals are “cheesy.”  

Perfect planners and last-minute cupids
Women have a head start on the menfolk when it comes to Valentine’s Day gifts, searching earlier (and more often) than their male counterparts—about 160 percent more since January.


The staple romantic gifts haven’t lost their appeal. Searches for [jewelry gifts] have grown over 10 percent, searches for [flower delivery] have increased nearly 20 percent, and searches for [couples massage] have jumped nearly 50 percent over last Valentine’s Day.

To impress, some folks are thinking outside the (heart-shaped) box. For the daring, create your own [valentines scavenger hunt]—searches are up more than 20 percent from last year. Or, add a personal touch—searches for [personalized valentines day gifts] are up over 20 percent compared to last year and searches for [homemade valentines gift] are up over 60 percent since last year. The last-minute lovers don’t have to despair, though. Visit Google Shopping to find gift ideas and filter results to see which items are in stock nearby.  

Celebrating solo
Celebrating Valentine’s Day solo doesn’t mark you as a Miss (or Mr.) Lonelyhearts. Instead, treat yourself to a night on the town. View interactive results for nearby movie showtimes on your mobile phone, and know that if you indulge your inner cynic by skipping the rom com and catching a horror film, you won’t be alone: in the past 30 days, searches for [horror movie] are 230 percent higher than searches for [romantic movie].  

Vive la romance
Everyone loves a fairytale ending, so let’s wrap up with two final ways to make your heart grow two sizes too big today. For a close-up look at romance at its finest, check out the “Awww: Romantic Proposals” YouTube Slam. Vote for your favorite mushy, creative, artistic, or—in one case—magic proposal.

Finally, today’s homepage doodle gives a nod to love, both young and old. Though “Cold, Cold Heart” plays in the background, we bet yours will warm just a bit.

Happy Valentine’s Day, everyone!  

Posted by Jim Lecinski, Vice President, U.S. Sales

(Cross-posted on the Official Google Blog)

The pumpkins are carved, the spiderwebs are hanging, 
Kids and their pets are door-to-door banging, 
Witches on their brooms and owls on their perches, 
Let’s take a look at some Halloween searches.

Halloween searches are some of our favorite trends to look at all year. Using Insights for Search and some internal data, we took a peek at which costumes and candies are on top in the United States.

This year seems to be about the battle of the birds. Searches for [angry birds costume], based on the game phenomenon that has so many of us addicted, have been steadily rising in 2011, and we’re seeing 10 times more search volume this year than last. But as of mid-October, the Angry Birds were overtaken in search by [black swan costume]. The Darren Aronofsky ballet drama seems poised to be the most popular costume idea by All Hallows Eve, with related searches for everything from [black tutu] to [black corset]. Some are even looking to be the alter ego [white swan].


Meanwhile, search data doesn’t seem to show that anyone is too anxious to be the object of the Angry Birds’ rage—at least not independently from their sworn enemies. Although [angry birds costume] is one of the top 10 fastest-rising searches related to [pig costume] over the last 90 days, another three are focused on a much sweeter piglet, the cartoon favorite Olivia.

Birds aside, this year’s fastest rising costumes in the U.S. overall are inspired by a variety of sources from pop culture over the past year, including TV shows—[pan am], [wilfred]—movies—[smurfette], [tron], [captain america]—pop music—[nicki minaj]—and more [monster high].

In fact, we may have a battle of the pop goddesses on our hands as well as a battle of the birds. During 2009 and 2010, homegrown Lady Gagas were trick-or-treating throughout the country, but while Lady Gaga still rules the music charts, she’s a far less popular costume choice this year than in 2010:

And although overall in 2011 [lady gaga costume] leads [nicki minaj costume] in search volume, right now they’re neck and neck:

We’d be lying if we weren’t hoping that at least a few Minaj fans out there choose to pay tribute to her by dressing up as uberfans eight-year-old Sophia Grace and her cousin, the two little girls who blew away YouTube viewers with their performance of “Super Bass.”

Speaking of YouTube, Halloween doesn’t fall on a Friday this year, but that’s not stopping people from dressing up as Rebecca Black:

Even if you don’t want dress up as a YouTube star, YouTube can still help you create your Halloween costume. Head on over to the YouTube Blog for video tutorials and other inspiration.

Lest you think Halloween is just for humans, take a look at the huge amount of searches for [dog costume]. In terms of get-ups actually intended for canines, ewoks and dinosaurs are the fastest-rising related searches. But two of the top five rising searches in 2011 related to [dog costume] are a little quirkier: at least a few people out there may dress up as the eponymous character from FX’s “Wilfred” show, about a dog, and a man who sees the dog as a man dressed in a dog suit. Kinda meta.


Turning from costumes to the other traditions of this holiday, searches for [haunted house] and [pumpkin patch] are both spiking right now, but there seems to be greater interest in spooky thrills than in finding that perfect pumpkin to carve. Maybe spiderwebs and peeled-grape eyeballs are a less scary proposition than running into the [great pumpkin] (from the classic movie which, incidentally, celebrates its 45th birthday this Halloween).

Everyone has a sweet tooth this time of year, but [candy corn] is remains the undisputed king of people’s cravings. In the last 30 days, search volume is nearly twice as high for [candy corn] than for other candy choices:


Per capita, Alabama is searching the most for [candy corn] this year. Here are the states that searched the most for a few other Halloween sugar staples (and some newcomer treats):

• Candy apples - Rhode Island
• Gummy worms - Wisconsin
• Kosher candy - New York
• Sugar free candy - Kentucky
• Gluten free candy - Oregon
• Candy bars - Utah
• Organic candy - Colorado

When trick or treating, there’s always that one house that insists on making Halloween healthy—but luckily for us, those are few and far between. Over the last 30 days, there is almost two and a half times more search volume for [candy] than for [apples]. The classic game of bobbing for apples, however, it still going strong, spiking dependably every October.

Whether you’re dressing up as an elegant avian ballerina or a brightly-colored roly-poly bird in a slingshot, we hope you have a spootakular Halloween!

Posted by Rachel Durfee, Google Blog Team

Cross-posted from the Official Google Blog

These days, thanks to the movie “Moneyball,” everyone is talking about evaluating baseball through the lens of data and statistics. As the World Series matchup between the Texas Rangers and the St. Louis Cardinals begins, we thought: why not take a look at what the search data says about the players, managers and other aspects of the 2011 baseball postseason?

Let’s start with the teams themselves. The Cardinals are more popular in search than the Rangers. Perhaps that’s because the Redbirds—not your typical underdogs with 10 World Series titles and 18 pennants—were 10 games back from the NL Wild Card in September, and have since overpowered the regular season’s best Phillies, then their division mates the Brewers to win the NLCS last weekend. The Rangers are in the World Series for the second year in a row, still without a title to their name; yet searches were higher in the last months for the team they defeated in the ALCS, the Detroit Tigers, who saw an even steeper increase in search interest than the Cardinals.

The Cards are known first and foremost for their hitting, but Chris Carpenter overtook first baseman Albert Pujols for a period earlier this month after the former pitched a complete game against Philadelphia to advance his team to the NLCS.


Meanwhile, the Cardinals’ breakout star, hometown hero and NLCS MVP David Freese is (as recently as our data goes) an underdog in search—outpaced in the first half of the month not only by Pujols and Carpenter but by other slugging teammates like Lance Berkman and Matt Holliday.


On the AL side, searches for the Rangers’ Nelson Cruz were below those for teammates Adrian Beltre, Ian Kinsler and Josh Hamilton until October 11, when he hit the first-ever postseason walkoff grand slam, took his team to an early lead in the series against Detroit and himself to the lead in searches (for a while) as well as the MVP title.


Matching up the Rangers and Cardinals top players, we find that Albert Pujols is the subject of nearly double as many searches as Josh Hamilton. And as of October 12, Nelson Cruz had double the searches of David Freese—we’re guessing that’s changed a bit since Freese was named MVP on Sunday. We have our eye on the data to see how these player matchups go over the course of the series.

Famous (or infamous, depending on who you ask) St. Louis manager Tony LaRussa, who had an entire book written about his shrewd game strategy back in 2005, is more searched for than Texas manager Ron Washington, who’s been at the helm since the 2007 season. But neither is as popular in search as Texas owner and Hall of Famer Nolan Ryan.


As always, there were some twists during this year’s playoffs, starting with the rally squirrel—a big hit in St. Louis. The rally squirrel made two live appearances during the Phillies/Cards series, including one in which he (or she) ran across home plate and distracted Phillies pitcher Roy Oswalt. The Cardinals ended up winning, and the rally squirrel’s likeness has since shown up in the stadium on T-shirts, towels and homemade signs. Perhaps the squirrel had a hand in helping the Cardinals overpower the Brewers and their “beast mode,” too.


While the World Series is on our mind, we’re also starting to plan our Halloween costumes. Luckily, we can recycle from last year: Brian Wilson of the San Francisco Giants—the 2010 MLB champions—is still a hot Halloween costume choice.

Finally, although starting tonight all eyes will be on the Rangers and the Cardinals, neither team appears on the list of most-searched teams in 2011 so far. According to search data, fan favorites this year were the New York Yankees, the Boston Red Sox, the Philadelphia Phillies, the Chicago Cubs and the Atlanta Braves. The Yankees and Phillies went out in the first round of the playoffs, while the Braves and Sox both failed to claim hold of a wild card spot in waning days of the regular season.

With sunflower seeds in hand, we’ll keep our eyes out over the next few days to see which of these two World Series teams will finally get their chance in the national—and search—spotlight. Having spent summers traveling up to Busch Stadium for games, I know who I’ll be rooting for!


Posted by Kat Eller, Cardinals Fan (pictured on the right)

Anyone who has a smartphone knows what a valuable resource it can be in day-to-day life; getting directions, sending e-mails, video chat, sharing photos and more. You might be excused for forgetting that smartphones can even let you make phone calls!

As these devices become more popular, we’ve seen a meteoric rise in mobile search activity—five-fold worldwide in just the past two years. But what about when day-to-day life is interrupted by natural disaster? Prompted by Hurricane Irene in late August, we decided to look at what was going on with mobile searches as the storm made its way up along the Eastern Seaboard of the United States.

For one, we found that a larger-than-expected amount of hurricane queries came from smartphones, in particular, Android devices and iPhones. From August 22 to 28, 9.7 percent of all hurricane-related searches were made from these devices. This speaks not only to the growth in popularity of smartphones, but also to the innate utility of a supercomputer that’s always with you.


We also found that certain searches were particularly likely to come from smartphones, like [power outage]. The chart above shows two spikes in searches for [power outage] that came from smartphones on the East Coast: one on August 23, the day that a large earthquake in Virginia disrupted power in many East Coast cities; and one on August 28, the day after the hurricane made landfall. At its peak of 18.6 percent, this particular search is several times more “smartphone-oriented” than the typical queries we saw those days. Perhaps this was driven by people affected by power outages who did not have desktop computers available to them.

Thankfully, Hurricane Irene wasn’t as damaging as had been predicted, but we’re glad to see that our products on these smartphones are really useful when disaster strikes.

Posted by Jim Prosser, Communications Manager

(Cross-posted on the Official Google Blog)

Time to sharpen those pencils: now that the back-to-school season is winding down and students are back at their desks, we thought we’d take a look at some popular searches from the last few weeks. Students across the U.S. are hitting the books—although, as we found, not all their back-to-school searches are academically inclined. Overall, search interest in [back to school] is up about 10 percent from last year.


After a three-month hiatus, everyone wants to make a great impression on the first day of school. Searches related to starting fresh—like [kids shoes], [kids haircuts] and [healthy school lunches]—jump during the back-to-school season. People are also eager to sport just the right look—searches for [first day of school outfit] have increased 20 percent since the 2010 season. A well-stocked locker is also top of mind for many at the start of the school year. Search interest for back-to-school staples like pencils, notebooks and backpacks routinely peaks during the season, as kids compare colors, styles and designs online. But tech-savvy students are seeking new essentials for the classroom. Searches for [tablet] exceeded searches for [backpack] for the first time in a July-September period. And with [etextbook] searches up 50 percent from September 2010, look for ereaders to slip into more backpacks in the future.

Crossing items off the back-to-school list is rewarding, but it’s a lot more satisfying when there’s a bargain involved. This year is no exception with shoppers scanning for deals before heading to stores. Searches for [back to school coupons] and [back to school sales] increased 10 and 25 percent, and searches for [printable coupons] jumped 45 percent from last year’s season.


College-bound freshmen seem to be looking for ways to take charge of their finances. Searches for [bank account] and [open bank account] peak in August, and were up about 20 percent from last year’s back-to-school season. Searches for [student credit card] are also highest during this time of year, along with searches for the means to pay a credit card bill: [campus jobs]. In recent years, securing a steady source of income has trumped on-the-spot spending. While searches for [student credit card] have decreased 30 percent since 2004, searches for [campus jobs] have steadily increased, up 50 percent in the same period.

Finally, we’ll leave you with a few back-to-school essentials that might not have made your list. To avoid using the modern version of the old “my dog ate my homework” excuse, protect your computer with a [laptop lock]—searches regularly spike in in August. If you’ve been thinking about picking up an instrument, now’s the time to jump on the bandwagon (pun intended), as searches for [flute], [cello], [violin] and [clarinet] jump every September. And for your mother’s sake (and your roommate’s), find a good [laundry service] on campus. Search interest peaks in September, though the clothes-washing learning curve lasts the entire year.


Posted by Julie Krueger, Industry Director, Retail

(Cross-posted on the Lat Long Blog)

With the fourth major storm of the 2011 Pacific Hurricane season, Category 5 Hurricane Dora, churning off of Mexico’s Pacific coast, it’s looking like 2011 will be an active year for tropical storms. Today we’d like to introduce some new tools for tracking tropical storms across Google products.

The first new way to get information about current tropical storms is on Google Search, where you can enter “hurricane” (or related terms such as “tropical storm”) and get the latest Atlantic and Pacific tropical storm information courtesy of NOAA’s National Hurricane Center. From the list of results associated with Hurricane Center, you’ll find the storm name, the storm type, latest speed and storm direction. Clicking the “Details” link will take you directly to the National Hurricane Center’s page for a specific storm.