WorryFree Computers   »   [go: up one dir, main page]

Hey—we've moved. Visit The Keyword for all the latest news and stories from Google

Access to information is at the heart of Google’s mission. Unfortunately, today, the mobile web isn't living up to the expectations people have for getting the information they need, particularly when it comes to speed. In fact, data shows that people abandon websites after just three seconds if the content doesn't load quickly—which is bad not just for people trying to get what they want online, but for the publishers who want those readers to enjoy the content they've created for them. That's why, last October, we joined others across the industry on the Accelerated Mobile Pages Project (AMP for short), an open source initiative to make the mobile web as fast as possible.

In just over four months, AMP has come a long way, with hundreds of publishers, scores of technology companies and ad-tech businesses all taking part in this joint mission to improve the mobile web for everyone. And starting today, we’ll make it easy to find AMP webpages in relevant mobile search results, giving you a lightning-fast reading experience for top stories.

Now when you search for a story or topic on Google from a mobile device, webpages created using AMP will appear when relevant in the Top Stories section of the search results page. Any story you choose to read will load blazingly fast—and it’s easy to scroll through the article without it taking forever to load or jumping all around as you read. It’s also easy to quickly flip through the search results just by swiping from one full-page AMP story to the next.

AMP is great for browsing the web on mobile devices, because webpages built with AMP load an average of four times faster and use 10 times less data than equivalent non-AMP pages. In many cases, they’ll load instantly. It's how reading on the mobile web should be—fast, responsive and fun.
While helping people find fast AMP content through Google Search is a significant step, there’s still a lot of work ahead for the open source AMP Project. Still, it’s been thrilling to see how the industry has come together to work on this common goal of making the mobile web great for everyone. And given the potential AMP holds for other types of content, we’re excited about what the future holds.

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijh6QNf8kBO2LXu_kYquI1bt6Sl4zVAW2IAhByOI4iJIwmQYAQW1OOzAmbn2edMxdRLzr9v3fXdL1sJ3aHQhdq0ovixgYn1a-BkEeIRCXNeHv_GSRu-zA-Ut2oMY6xLsL4dK_V/s1600/AMP+hero.jpg

Between last-minute gift shopping, airport pickups, cookie baking, and ugly-sweater parties, there’s a lot to do this season. So you may have missed a few updates from around Google that can actually make your holiday season a little brighter (or at least make your to-do list go a little faster. Won’t make your sweater any less ugly, though). Here’s a look at what we’ve unwrapped recently:

Add this one to your to-do list: Reminders in Google Calendar
Whether it’s “send holiday cards” or “use up FSA,” you can now add Reminders to Google Calendar to help you complete your to-do list. These aren’t like those calendar entries you create yourself that you plain-old ignore completely and that then disappear. With Reminders, if you don’t complete the task and dismiss the Reminder, it’ll pop up on your calendar again the next day. And the next. And the … until you can’t take it anymore and just send those holiday cards already. You’ll thank us when your list is checked off. Twice.

Now on Tap gets handier for the holidays
Now on Tap helps you get quick information without leaving the app you're using by tapping and holding the home button on Android phones—and new updates make it even handier for the holidays. So if you get a text with your cousin’s flight number, you can tap and hold to see the flight’s status, then respond without having to juggle between searching and texting. If you ordered a gift online and want to know if it will make it down the chimney and under the tree on time, tap and hold your confirmation email to get tracking info. Consider it your own personal Santa’s Little Helper.
Tell the family when to expect you with trip bundles
There’s probably a lot going on in your email right now if you’ve got an upcoming trip home or holiday getaway planned. From your flight confirmation to rental car details, Inbox by Gmail already groups these emails into trip bundles so you can find everything you need for your trip quickly. Those bundles just got even more useful—you can now access them offline (good for on the plane), share the trip summary with friends or family, and add other pertinent emails (like that message with your aunt’s new address) to the bundle.
Templates in Google Docs go mobile
If you’re collecting family recipes or planning a trip, templates in Docs, Sheets and Slides help you get started faster, so you can spend more time concentrating on the words you’re writing and less time worrying about how it looks. These pre-made templates are now available on Android and iOS so you can do more while on the go. Ho, ho, ho!

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF3FhbuIJUZ0hOoim5xw1oT0wgfv7mwBGYybTRZDUp-lD23TJtfBUp9-Z2a-ySMPnelcqFTsk24d9ZjtnCDmamPECJkKfZzNk6lqLk-rOWv7zUji2KUnd_iqlfkKBndT3kXODa/s1600/Beutler_Google_Giftwrap_-v2TW.png

From devastation to empowerment and tragedy to hope, our 15th annual Year in Search uncovers the moments that captured the world’s hearts—and questions that revealed who we are. From “How can I help Nepal” to “How can the world find peace?” here’s a look back at 2015, through the lens of Google search.

Searching for ways to help
Within two minutes of the deadly attack on Paris in November, the French capital was searching for information on the assault underway in their city. Less than 10 minutes later, the rest of the world started searching. As of today, we’ve seen more than 897 million searches about the city as the world came together to “Pray for Paris.”

Global showings of support and offerings of help were a key topic in search this year. Following the Nepal earthquake, “how can I help Nepal?” was a top global search. From Somerville, Mass. to Ludwigsberg, Germany, people asked how to volunteer and what to donate.

Searching for perspective
While questions around Nepal were similar around the world, the migrant crisis in Europe spiked a wider variety of queries. From Italy asking “How to adopt a Syrian orphan child?” to Germany wondering “Where are the refugees coming from?” the world turned to Google to understand the situation and what it meant for them.

In the U.S., the topic of guns brought varying questions. From Portland, Ore. to Austin, Texas, people across the country searched for “what is gun control,” “why do we need gun control,” “why won’t gun control work” and more to understand the issue. With more than 160 million searches, interest in gun control spiked higher than interest for gun shops—typically a more popular search—at multiple points in 2015.

Searching for acceptance
In June, we met Caitlyn Jenner, someone we’d both always known and were meeting for the first time. Across the globe, she was searched more than 344 million times, and her story helped give a new voice to the transgender community.

People cheered “#lovewins” when the U.S. Supreme Court made a monumental ruling that gay marriages should be recognized at both the State and Federal level. The reaction was instant, with search interest in both same-sex marriage and the Supreme Court reaching higher than at any time in Google's history.

Searching for… the dress, the Force and the singer
Turning to the Search watercooler, the year began with the world divided over an important question: is it white and gold? or blue and black? Days of debate and 73 million searches later, “black and blue dress” topped searches of “white and gold dress,” and the matter was settled forever (right?).

And though “Star Wars: The Force Awakens” is just hitting theaters this week, it’s already taken the Internet by storm(trooper). The trailer alone garnered more than 155 million searches! But the all-time high for Google searches around “Star Wars” was in 2005 after “The Revenge of the Sith” came out in theaters—can we beat it this week?

Finally, what better way to close out the year than by saying “Hello”? With the debut of “25,” Adele broke records by the week, putting her album at the top of the charts and skyrocketing to the top of Google Search faster than any other musician this year.

Hundreds of stories in depth
The 2015 Year in Search goes deeper than we've ever gone before. This year, we’re covering hundreds of news stories, sharing interactive guides and charts, and diving into the numbers by sharing things like how many times people searched for Adele (439 million, if you want to know!).

See how all of the biggest stories of the year compared:

Go to Google.com/2015 to explore the rest of the 2015 Year in Search stories and top trending charts from around the world.

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_Dh9We33cyHpP3i7EoNL_-Gbu2UJ5g02oJorRpNF3z7B4GB1kka35IZ7GJc8yoYXX8j_d1IpaLkU6Ko1Ij-JcbvKjla5lsdtwssavYrDm5cn6fXMzqcopN3kPkRzmX8fZLgaU/s1600/YIS-Mars-Blog.jpg

“How many days until Halloween?”
“What should I be for Halloween?”

In the weeks leading up to All Hallows’ Eve you turn to Google Search to ask these two crucial questions. So with just days left to perfect a costume for yourself, your kid, your pooch or your partner, here’s a look at some of the top Halloween costume trends across the United States. For more, see Frightgeist, our Google Trends Halloween hub.

Hair-raising
If your costume involves a certain familiar ‘do, prepare to have company. Get-ups based on the bombastic GOP candidate for President are spiking, with the top-related search being “Donald Trump wig.” And don’t go looking for blue or purple hair-dye at the last minute on Saturday: chances are it will already have been bought up by kids dressing up as Disney’s “Descendants” characters Mal and Evie.
And if you’re aiming for a unique costume, you might want to avoid buns on the side of your head too. “Star Wars” is the second most searched costume nationwide, and within that Princess Leia reigns supreme above Dark Side standbys Stormtrooper and Darth Vader.

Superhero Squad
“Suicide Squad” may not hit box offices until next summer, but one character from the film is already making a killing in costume searches. “Harley Quinn” takes the top search spot nationwide (rival Batman is in fifth place). But Harley and Bruce Wayne are just a few of the superheroes (and super villains) you can look for this weekend: People are also donning their cuffs for Wonder Woman, their creepy facepaint for Joker, their bodysuits for Catwoman, and their half shell as Teenage Mutant Ninja Turtles (T-U-R-T-L-E Power!). Even lesser-known characters like Scarlet Witch, Vision, Wasp are getting a boost from film franchises like “The Avengers” and “Ant-Man.”

Frightful Fidos
“Dog costume” is always a top search around Halloween—but not because you’re dressing up as Snoopy or Scooby. No, you’re searching for the cutest costume for your four-legged friend. In addition to being adorable, the top dog costumes are just as “Star Wars”-filled as the top human costumes. We assume that’s because they’ve already got the fur and/or ears to make it work.
If dressing your pooch as Chewy feels like asking for trouble, other popular canine costumes include “lion,” “dinosaur,” “shark” and … Olaf. Because—ahem—you still can’t let “Frozen” go.

Better together
When you want a partner in crime or just want insurance against looking silly solo, couples costumes are the way to go. This year, you’re dressing up as famous pop culture pairs like Bonnie and Clyde (the top couples costume overall), Jasmine and Aladdin, Woody and Jessie from "Toy Story," Danny and Sandy from "Grease," and Barbie and Ken. You’re keeping that Halloween realness with searches for Gomez and Morticia Addams and Beetlejuice (#2 on the list, and based on Google Images subject to lots of interpretation). And you’re bringing new meaning to the phrase “I’m dressing up with my boo” with searches for a “Boo and Sully” costume from “Monsters, Inc.”

The treat in “trick or treat”
Even for adults, Halloween is an excuse to eat junk food. In the past month you’ve searched for candy corn, candy apples and Halloween variations on all of your favorite sweets, from donuts to pudding cups to Kit Kats. But one candy reigns supreme: marshmallows (no, not that marshmallow) are the top searched candy over the past month.

There’s no question the world is wild about football. Last year, we watched in awe of the 2.1 billion search queries related to the World Cup. And regardless of whether it’s a tournament year, football (or soccer if you please) crushes the competition as the most-searched sport worldwide.

But here’s something that surprised us: the world searches three times more for girls’ soccer (and football) than for boys’ soccer—yet, only 1 percent of global searches for professional soccer are for women’s teams, while the other 99 percent are for men’s teams. That’s not for a lack of amazing performance on the field by women athletes—rather, it's because women’s sports have historically been paid less attention than men’s. For instance, women’s football was banned by the English FA (and other European organizations) until the 1970s, and it didn’t become an Olympic sport until 1996.
We care deeply about inspiring the next generation of girls to become leaders—whether they’re in the technology field or on the soccer pitch. So we got to thinking about how Search can help people discover all the amazing stories of women’s soccer that have historically been overlooked. During the 2015 Women’s World Cup, we’ll share search trends, stats and more to help you get to know these athletes and their talents on the field.

Here’s how to follow along and cheer on the remarkable women of pro soccer:

Check out our homepage Doodle. Today’s Doodle celebrates the start of the Cup. Check back for more as the tournament progresses.
Follow the tournament in search. Search for [womens world cup 2015] on your Android phone to get brackets, game times and updated scores.

Keep up with the latest. Follow us on Twitter and Google+ to find out more about women’s soccer, its history, rising stars and the major trending moments during the tournament. Google Search can also help you discover more about women’s football, past and present. For instance, try asking the Google app “when was the first Women’s World Cup held?” The answer may surprise you.

That’s just the start—we’re also teaming up with official sponsor Adidas to share more from the players throughout the tournament. See you at the games!

If you’re the kind of person who loves the Internet when it’s at its most Internet-y, you had a good week. From llamas to retro cartoons to that darn dress, here’s a look at the past week in search:

Internet gold
Is it white and gold? Or blue and black? That’s the question that had everyone searching, tweeting and generally freaking out Thursday after a Tumblr user posted a photo of a dress that seemed to appear different colors to different people. Debate over the true color of the dress raged for hours, while others tried to solve the mystery of its divisiveness. All we know is, there were more than two million searches for [white and gold dress] yesterday—more than for [blue and black dress]—proving once and for all that it’s white and gold… right?
Before #thedress, though, there were the llamas. In Phoenix, Ariz., yesterday, two llamas got loose from their handlers and took off on a trot through neighborhood streets, yards and sidewalks. Searchers were captivated by the “llama drama,” which ended when police (l)lassoed the animals after a low-speed chase.
Obama says (K)nope
Armed with waffles, Lagavulin and a lot of tissues, we said farewell to NBC’s Parks and Recreation on Tuesday after a seven-year run. Searchers turned to the web to revisit favorite characters, quotes and episodes from the show that brought us “Treat Yo’ Self” and the Cones of Dunshire, while (wackily) celebrating the value of hard work, friendship and public service.
Moving from the small-town politics of Pawnee to the big-time in D.C., this week President Obama issued his third-ever Presidential veto, rejecting a bill that would have approved the Keystone XL Pipeline project. People turned to the web to learn more about Presidential veto power throughout history and the pipeline itself. What would Leslie and Ron make of all this, we wonder?

Heroic comebacks
Woo-oo! Nineties kids are rejoicing following news that the Disney cartoon DuckTales is getting a reboot. Searches for the show spiked 8x the day after the announcement. Sounds like a lot of you are ready for some tales of derring-do in 2017.
And Madonna had a bit of a shaky week, after she fell backwards down a flight of stairs during her first performance at the Brit Awards in 20 years. But the Queen of Pop recovered quickly to finish her song “Living for Love.” She’s still an icon for a reason.

Tip of the week
This will be illuminating: if you have an Android device running Lollipop, you can flip the on/off switch on your phone’s flashlight just by saying “Ok Google, turn on my flashlight.” You can do the same trick to turn on or off WiFi or Bluetooth.

Think of the last time you searched on Google for health information. Maybe you heard a news story about gluten-free diets and pulled up the Google app to ask, "What is celiac disease?" Maybe a co-worker shook your hand and later found out she had pink eye, so you looked up “pink eye” to see whether it’s contagious. Or maybe you were worried about a loved one—like I was, recently, when my infant son Veer fell off a bed in a hotel in rural Vermont, and I was concerned that he might have a concussion. I wasn’t able to search and quickly find the information I urgently needed (and I work at Google!).

Thankfully my son was OK, but the point is this stuff really matters: one in 20 Google searches are for health-related information. And you should find the health information you need more quickly and easily.

So starting in the next few days, when you ask Google about common health conditions, you’ll start getting relevant medical facts right up front from the Knowledge Graph. We’ll show you typical symptoms and treatments, as well as details on how common the condition is—whether it’s critical, if it’s contagious, what ages it affects, and more. For some conditions you’ll also see high-quality illustrations from licensed medical illustrators. Once you get this basic info from Google, you should find it easier to do more research on other sites around the web, or know what questions to ask your doctor.
We worked with a team of medical doctors (led by our own Dr. Kapil Parakh, M.D., MPH, Ph.D.) to carefully compile, curate, and review this information. All of the gathered facts represent real-life clinical knowledge from these doctors and high-quality medical sources across the web, and the information has been checked by medical doctors at Google and the Mayo Clinic for accuracy.

That doesn’t mean these search results are intended as medical advice. We know that cases can vary in severity from person to person, and that there are bound to be exceptions. What we present is intended for informational purposes only—and you should always consult a healthcare professional if you have a medical concern.

But we hope this can empower you in your health decisions by helping you learn more about common conditions. We’re rolling it out over the next few days, in the U.S. in English to start. In the long run, not only do we plan to cover many more medical conditions, but we also want to extend this to other parts of the world. So the next time you need info on frostbite symptoms, or treatments for tennis elbow, or the basics on measles, the Google app will be a better place to start.

From a shark with two left feet to a sequel that has everyone buzzing, here’s what trended on search this week.

Haven’t we been here before? 
This past Monday, the U.S. turned to its dirt-dwelling psychic, the groundhog, to determine if it was finally time to put our snow boots back in the closet. Searches for “Did the groundhog see his shadow?” hit 100,000+ while other questions like “What is a groundhog?” also peaked on February 2. So did little Punxsutawney Phil see his shadow and curse us with another six weeks of winter? In fact, he did. Can we get a do-over?

Sports news 101 
Now that the dust has settled from this past Sunday’s Super Bowl, there are several things we can take away from the game. First, Tom Brady might be the best quarterback in football history after winning his fourth championship—he was also the most searched Superbowl quarterback. Second, either Seahawks head coach Pete Carroll made the worst call ever or New England’s victory is all part of a conspiracy (you decide). Last but not least, Left Shark put on the best half-time performance of all time… with help from Katy Perry. The Internet fell hook, line and sinker for the choreographically inept shark. Searchers were also curious about Missy Elliot after her appearance in the show.

 Model Ashley Graham also made a splash this week. Don’t know her? You will soon enough. Graham is set to appear Sport Illustrated’s famous swimsuit issue, making her the first plus-size model to be featured in an ad in the magazine.



Back in the headlines 
The spotlight is back on Lance Armstrong and it’s not helping the cyclist’s already damaged reputation. Back in December, Armstrong and his girlfriend Anna Hansen were involved in a hit-and-run accident involving parked cars. At the time, Hansen said she was driving the car during the incident—but it turns out Armstrong was actually the one behind the wheel, leading to two misdemeanor charges, rising interest on trends and more embarrassment for the star.

Iconic and reclusive writer Harper Lee topped the search charts when news emerged that she will be releasing a new book, a sequel to To Kill A Mockingbird, in July. The book comes 55 years after Lee’s first novel and the writer has a long history of avoiding the spotlight: She hasn’t granted any interviews or public appearances since Mockingbird came out. While many fans are rejoicing, the surprising announcement is leaving others skeptical. Lee turns 89 this April and is reportedly in ill health, leading some people to feel that the author might be being taken advantage of. We’ll have to wait and see how this story—as well as the one in Go Set A Watchman—unfolds.

Tip of the week
Ready for the long Presidents Day weekend? Look up flights for a last-minute escape. Just say, “Ok Google, show me flights from San Francisco,” to find where you can go to enjoy the day off.

From a “super brawl” to a giant lion, yesterday’s big game was filled with many notable moments. That’s true on YouTube and Google too—people watched more game-day ads and teaser videos on YouTube than ever before, YouTube hosted its first-ever halftime show, and a throwback PSA became a top trending search term. Here’s a look at the top trending searches, videos and more across Google and YouTube:

Battle of the brands
As the battle for football supremacy was taking place on the field, a very different one was raging across the country: Which ad would reign supreme? Whether via smartphone, tablet or laptop, people spent nearly 4 million hours watching game-day ads and teaser videos on YouTube—up from 2.2 million hours from this time last year.
This year’s most popular ads came from a wide range of advertisers—newcomers and veterans alike. But one thing’s for certain—puppies, pranks, and Kim Kardashian continue to “break the Internet.” Here are some of the ads that scored big on YouTube so far:
Tom Brady and Missy Elliott dominate on search
While people turned to YouTube to watch the ads, people turned to Google to search for everything from “how old is Tom Brady” to “buffalo chicken dip recipes” to “Katy Perry Halftime performance.” Before kickoff, people asked Google “Why did John Travolta call Idina ‘Adele'?”—a throwback to John Travolta’s infamous mispronunciation of National Anthem performer Idina Menzel's name at the 2014 Oscars. Searchers were also interested in Menzel’s performance, asking “How long will it take Idina to sing the National Anthem?”

Tom Brady, Marshawn Lynch and Russell Wilson were the top three searched players before, during and after the game. Thanks to some standout in-game performances, by the end they were sharing the spotlight with Rob Gronkowski and Chris Matthews (replacing Richard Sherman and Kam Chancellor). And MVP Tom Brady wasn’t just a winner on the field—he captured the title of “Most Searched Quarterback” in every state except for the Seahawks’ home Washington.
Of course, for many people the halftime show is the highlight of the night, and Katy Perry’s performance delivered. She came in on a lion, danced with sharks and went out on a star—one that was, for some, reminiscent of NBC’s old “The More You Know” PSAs. The phrase "the more you know" spiked 190x in search for the 10 minutes after Katy’s starry flight. And although Missy Elliott was a late addition to the halftime lineup, she was a popular topic in search. Top questions related to Missy Elliott included “When was Missy Elliott popular?” and “How does Katy Perry know Missy Elliott?”

A very YouTube halftime show
For the first time ever, this year YouTube hosted a halftime show produced by Collective Digital Studio, with the help of more than 25 YouTube creators including Epic Meal Time's Harley Morenstein as host, Rhett & Link, Toby Turner, Freddie Wong and Tyler Ward. From Kurt Hugo Schneider’s "Epic Patty Cake Song" to the “Elephant’s Toothpaste” science experiment with Science Bob, the show delivered a one-of-a-kind experience for YouTube fans.

With the last touchdown scored, we’re taking votes for your favorite ad, so visit our AdBlitz channel to cast your ballot before voting ends on February 9 at 11:59pm ET.

Whether you’re a loyal 12th man or a Boston fan for life, chances are you turned to YouTube and Google to watch your favorite ads, answer your questions or witness a new generation of halftime entertainment. We’re happy we could be a part of your game.

Between a spookily resilient cat, and a new bunch of ghostbusters, there was a lot of (paranormal) activity in search this week:

“It’s a great day for a ball game…”
People across the country are gearing up for this weekend’s Super Bowl, starting with the basics: “When is the Super Bowl?” They’re also researching some of the major characters of Sunday’s face-off—namely Seahawks running back Marshawn Lynch and Patriots coach Bill Belichick—and getting the jump on the ads on YouTube (you’ve already watched more than 100 million minutes’ worth!), including a controversial GoDaddy ad. Plus, no game day is complete without the food: top recipes searched this week include [easy chili], [fajitas], [baked chicken wings] and [barbacoa]. Don’t forget to tune in to @Google over the weekend for more trends!

With all the football hubbub, people still found time to search for other sports happenings. Last Friday, baseball fans mourned the death of Ernie Banks, a.k.a. Mr. Cub, a beloved shortstop and Hall of Famer. And that same night, Klay Thompson of the Golden State Warriors scored a record-breaking 37 points in one quarter.

Who you gonna call?
An all-female Ghostbusters, that’s who. Rumors about next year’s reboot of the 80’s classic have been looming over us like the Stay-Puft Marshmallow Man for a while now, but now it’s all but confirmed that the 2016 film will feature Kristen Wiig, Melissa McCarthy, Leslie Jones and Kate McKinnon. Searches for each of the actresses spiked faster than you could say “proton pack,” and Kate McKinnon was the #2 search overall on Tuesday. In other leading-lady casting news, Harry Potter alum Emma Watson announced that she’ll play Belle in Disney’s forthcoming live-action Beauty and the Beast.
Tempest in a teacup
Headed into this week, the weather was on everyone’s mind, at least on the East Coast. Searches for terms like [weather], [blizzard 2015], [juno], [National Weather Service] and [weather NYC] were all hot—or, cold, as the case may be. People were also looking for info on the [mta], [nj transit] and [school closings]. Though the storm in New York amounted to little more than an excuse for a snow day, it dumped up to three feet of snow in parts of New England. Definitely enough to merit all those pre-storm searches!

And moving from the blizzard to the desert, Michelle Obama made headlines when she appeared in Riyadh to mark the death of King Abdullah—without a veil or headscarf. Searches spiked as people tried to find out if the First Lady intended her attire as a political statement. Others noted that she’s certainly not the first to go bareheaded: Hillary Clinton, Angela Merkel, Laura Bush and Condoleezza Rice have, too.

One down, eight to go
File under “stranger than fiction”: [zombie cat] was trending in search this week after a 23-month old kitten in Florida seemingly came back from the dead. After being hit by a car and buried, Bart proved the old “nine lives” adage true when he reappeared in a neighbor’s yard five days later. We’d say that after his trials, Bart deserves a cozy new bed at home, like a Serenity Cat Pod from Skymall, but, well…

Tip of the week
Don’t show up empty-handed on Sunday: say “Ok Google, remind me to pick up guacamole when I’m at Safeway” and the Google app will help you be a good guest.

Here’s a side of search trends to go along with your Friday. Read on to find out what got people talking–and searching–this week.

Deflate-gate and other scandals
Super Bowl drama is already here, and it’s not even February 1. After the New England Patriots dominated the Indianapolis Colts 45-7 to win the AFC Championship, news broke out that 11 out of the 12 balls used by New England quarterback Tom Brady were under inflated, which is a no-no in the NFL. The league has strict rules about the air pressure in game day balls since alterations could give one team an advantage. Both Brady and head coach Bill Belichick are singing Shaggy's greatest hit “It Wasn’t Me,” so we’ll all have to wait and see how the mystery unfolds.

On the other “football” field, U.S. Women’s National Soccer Team goalkeeper Hope Solo is back in trouble with the law after she and her husband, Jerramy Stevens, were pulled over for suspicions of driving under the influence. The kicker? This all happened while Stevens was driving the U.S. team van, which promptly resulted in a 30-day suspension for Solo. This event comes just seven days after charges of domestic violence were dropped against the athlete.

The last laugh
On Tuesday, President Obama delivered his sixth State of the Union address to outline his legislative agenda for the year ahead. Then, on Thursday, the President took questions about his remarks from YouTube Creators. While topics like education, the economy and foreign relations got people searching, the Internet had a field day after Obama dropped the proverbial mic at the expense of his Republican counterparts during his speech. In the midst of his talk, Obama stated “I have no more campaigns to run,” generating applause from some of his opponents. But Obama -- not one to be the butt of a joke -- responded as smooth as butter: “I know because I won both of them.” Burn.
Not what you expected
Search left people salivating after news that milk’s favorite cookie, the Oreo, was getting a new flavor inspired by Valentine’s Day. Confection-maker Nabisco decided to bring cupcake and cookie together in holy matrimony with the launch of a red velvet version of their snack on February 2. And as some people tried to satisfy their sweet tooth, it looks like Tiger Woods may have lost his...literally. The famed golfer made an appearance at his girlfriend Lindsey Vonn’s World Cup skiing race in Italy sporting a missing tooth, causing a stir on the web as people tried to find an explanation for his gap-toothed smile.

Meanwhile, things took a turn for the worse at the happiest place on earth. Disneyland was linked to an outbreak of more than 50 cases of the measles. Health officials are declaring the park safe for those who have their immunizations, but the situation has drummed up more controversy around the anti-vaccination movement.

Tip of the Week
Still sticking to your diet resolution? If you need a little help knowing the number of calories you’re eating just ask, “Ok Google, how many calories are in an avocado?” to stay in tip-top shape.

2015 may have just begun, but search is already full steam ahead. From a tragedy in Paris to buzz around the new Calvin Klein ads, read on to find out how the year got started on search.

“Je suis Charlie”
The world was left in a state of disbelief on Wednesday after three gunmen stormed into the Paris office of Charlie Hebdo, a satirical news magazine, and killed 12 people, including the paper’s editor Stéphane “Charb” Charbonnier. The shooters targeted the publication in response to satirical cartoons depicting the Prophet Mohammed. Interest in the outlet reached an all-time high on the web and people looked for more information about “Je suis Charlie” (“I am Charlie”), a slogan adopted by free speech supporters in the wake of the shootings. A manhunt for the suspects finally ended Friday in a standoff at a printing company just outside of Paris, in which the two brothers behind the attacks were killed. Meanwhile, France mourns what is being called the country’s “worst terrorist attack in generations.”

The goals we can’t promise to keep
You know what they say—new year, new you. Searchers took to the Internet this week to find out how they could turn their new year’s resolutions into reality. And the usual suspects of diet and weight loss were on everyone’s list. The Dash Diet made it onto the trends charts after it took the number one spot on The U.S. News & World Report’s annual rankings of the best diets. Created by physicians to help treat high blood pressure, DASH (Dietary Approaches to Stop Hypertension) emphasizes fruits, veggies, whole grains and low sodium. So long, carbs; it was nice knowing you.

We’re working to get our bodies photo-shoot ready, but Justin Bieber has beaten us to the punch. “Beliebers” everywhere were left drooling over a new Calvin Klein underwear ad. Meanwhile, Justin’s campaign co-star, Dutch model Lara Stone, is getting some unwanted attention: she received several death threats from Bieber’s fans.
Looking ahead
The year’s not even two weeks old and people are already excited for what’s to come. If you blinked, you probably missed tickets for Coachella 2015, the star-studded desert music festival. The concert sold out after a mere 40 minutes! And comic book fans (and Paul Rudd loyalists) went into a frenzy when Marvel released the trailer for their latest superhero flick, Ant Man. Our take? This smells like a Millennial version of Honey I Shrunk the Kids.

Finally, while many were looking ahead to this year’s entertainment, others took the time to remember a legend. This week, searchers were feeling sentimental for Elvis Presley’s 80th birthday and revisited the King’s classic songs and memorable white suits.

Tip of the week
Don’t let this be another year of resolution failure: use Google to set reminders for all of your goals. Just say “Ok Google, remind me to go to the gym” when you’re ready to commit to 365 days of sweat.

Every year, we reflect on the moments that made us laugh, smile from ear to ear, or stay gripped to our screens in our annual Year in Search. In 2014, we were struck by the death of a beloved comedian, and watched news unfold about a horrific plane crash and a terrifying disease. We were captivated by the beautiful game, and had fun with birds, a bucket of ice, and a frozen princess.

Watch our video to rediscover the events, people and topics that defined 2014:

Wishing the genie goodbye
“You're only given a little spark of madness. You mustn't lose it.” The passing of beloved comedian and actor Robin Williams shook the world, bringing many people online to search for more information and to remember—and putting Williams in the #1 spot on our global trends charts. There was even an uptick in searches related to depression tests and mental health in the days following his death. We revisited his iconic roles in movies like Aladdin and Dead Poets Society and found solace in gifs and memes that captured Williams’ spirit.

All the world’s a stage
Nothing brings people together like sports, and 2014 had one of the biggest athletic events in recent memory. The World Cup in Brazil had its fair share of unforgettable moments and had everyone glued to their TVs and mobile devices all summer. From Luis Suarez’s bite heard around the world, to Tim Howard's superman performance vs. Belgium, to Germany’s incredible run to their fourth title, the competition certainly lived up to its reputation and topped the charts.

While sports brought people together, so did a good cause. This year, awareness for Amyotrophic Lateral Sclerosis, better known as ALS or Lou Gehrig’s Disease, reached an all-time high around the world due to the viral ALS Ice Bucket Challenge. As celebrities and everyday people alike braved a bucket of ice cold water for a cause, donations to help find a cure for the illness hit almost $100 million.
Into the unknown
How could a plane just vanish into thin air? In the wake of the disappearance of Malaysia Airlines Flight 370, that question propelled the mystery to the global trends charts. As the investigation continued on the ground and online, people stayed hopeful for a happy ending despite the dim odds: searches for “mh370 found” outnumbered searches for “mh370 lost.”

Here’s the full list of our top 10 global trending searches:
You can find more on these top searches and more at google.com/2014

Explore the stories from the year, one chapter at a time
On our Year in Search site, you can take an in-depth look at the stories that made 2014 unforgettable. From the rise of the selfie, to understanding if we search for “how” more than “why,” each chapter shares a glimpse into the people and events that drove this year forward.
We've also made it easier to find the trending topics of the year directly from Google Search. For the first time, a simple search for [google 2014] will give you a peek at what made the top trending lists from around the world. And you can follow more insights from the year with #YearInSearch. So take a moment to appreciate what this year had to offer. It’ll be 2015 before you know it.

From The Colbert Report to astronomer Annie Jump Cannon, here's a look at this week's search stars.

The presidency is just my day job
Being the President of the United State is no easy task, but Barack Obama may have just faced his toughest test yet...a seat on The Colbert Report. This is the Commander-in-Chief’s third time on the show, but it’s still no cakewalk with every topic up for grabs—including Obama’s less than ideal approval ratings and his graying hair. Obama proved himself up for the challenge, though, kicking Colbert off his segment and making it his own.

Not only does Obama moonlight as a comedian—it turns out he can also code. At a White House event with 30 middle school students, the President kicked off Hour of Code, a program that encourages young people to develop their computer and software programming skills. With a little help from one of the kids, Obama wrote a single line of JavaScript, “moveForward(100),” to move the tutorial’s character 100 pixels to the right, and in the process becoming the first U.S. president to write a computer program.
Winners and losers
Competition on The Voice is heating up; the three finalists were revealed this week. But there’s a twist in the show’s seventh season: to spice things up, its creators introduced a new wildcard spot, bringing the total number of potential finalists to four. Now the nine remaining contestants who didn’t make it to the top three will duke it out for that fourth spot and a shot at singing glory.

While The Voice contestants still have a chance to take home the grand prize, other stars were left out in the cold this week when the Golden Globe nominations included several snubs. Names left off the selection sheet were Angelina Jolie and her upcoming film Unbroken, Christopher Nolan and his much-hyped Interstellar, and Bradley Cooper, who gained 40 pounds to portray Chris Kyle in the biopic film American Sniper. Oh well—there's still the Oscars. Meanwhile, movies Birdman and Boyhood snapped up seven and five nominations, respectively—and the TV category is staying interesting with nods for several Netflix original series, Amazon’s first appearance with Transparent, and two surprise nominations for the CW’s quirky Jane the Virgin.

The sky above
This week, searchers spent a good chunk of their time looking up. The weather was top of mind as the Pineapple Express—no, not the film—hit the San Francisco Bay Area, causing flooding and power outages. The phenomenon gets its name from its origins in the waters near Hawaii, a.k.a. the Pineapple State, where it develops before heading towards the U.S Pacific Coast.

Even for those of us trapped indoors, searchers got a chance to look at the stars...on our homepage at least. Searchers looked for more information about astronomer Annie Jump Cannon after a Google doodle marked her 151st birthday. Cannon—who was deaf for most of her adult life, and often overshadowed by her colleague Edward C. Pickering—was instrumental in the development of the Harvard Classification system, which categorizes stars by their temperature (whether or not they were nominated for a Golden Globe).


Tip of the week
Need to find something in the apps on your Android phone? Now you can ask your Google app for help—even if it’s in another app. Just say “Ok Google” and then “search YouTube for holiday decorating ideas” or “search Tumblr for Taylor Swift” and jump straight to those results within the other app (if you have it installed).

And come back next week for Google's Year in Search—a review of the people, moments, and events that captured the world's attention.

The end of the year is almost upon us, but just like the rest of your life, search isn’t slowing down. Here’s a look at what was trending this week on Google:

Signs of the season
Now that the turkey’s been carved, and even the leftovers have been gobbled (pun intended) up in the form of sandwiches and soup, the holiday season is officially underway. People shopped Cyber Monday sales, and others were excited to learn that USPS would be delivering packages seven days a week in some cities.

Plus, holiday movies and songs are trending as people get into the spirit. And even if you didn’t watch Love Actually (for the 14th time) this week, chances are you heard a peep of Mariah Carey’s now-classic “All I Want For Christmas Is You,” which the singer performed live at Rockefeller Center’s tree lighting ceremony on Wednesday. Unfortunately, Mimi missed a few notes, leading searches for her to spike as a result.

Citizens speak out
On Wednesday, a Staten Island grand jury declined to indict the police officer involved in the death of Eric Garner, who died in July after being placed in a choke hold. Across the country, people spoke out and demonstrated against the decision, which came just days after nationwide riots and protests about what happened in Ferguson, Mo.
Digital dough
Good news for Thin Mint fans: you no longer have to wait with bated breath for the day your co-worker shows up with an order form, or for that card table stacked with colorful boxes to show up outside your grocery store. Girl Scout Cookies have gone digital. Scouts will have personal cookie webpages where people can place orders online; the idea is that girls will learn more about online marketing and e-commerce while satisfying the sweet teeth of the rest of us. It brings a whole new meaning to the phrase “Internet cookies.”

Astronomical views
If you weren’t at the mall last weekend, then chances are you were on YouTube, watching the new trailer for Star Wars: The Force Awakens. The first teaser for the J.J. Abrams-helmed “Episode 7” has racked up tens of millions of views since it came out a week ago and people are saying it could become the most viewed trailer ever. Fans have intensely scrutinized and discussed each one of the trailer’s 88 seconds in detail; and there are already spoofs and recreations galore, including Wes Anderson and LEGO versions. The movie won’t be out until December 2015, so you have plenty of time to build your crossguard lightsaber for the premiere.

But even after two years, there’s no video in the YouTube galaxy that’s quite like “Gangnam Style.” It’s the first video to ever get more than 2 billion views, and this week, its view count crossed 2,147,483,647. That happens to be the highest number that can be represented by a 32-bit integer, and also—until recently—the highest number that the YouTube view counter could display. Luckily, our friends at YouTube saw this one coming: They upgraded the view counter to use a 64-bit integer, capable of representing numbers up to 9,223,372,036,854,775,808. Yup, that’s 9 quintillion. Consider this gauntlet thrown.

Tip of the week
Between holiday parties, gift shopping and the end-of-year scramble at work, it’s no wonder some errands start to slip your mind. Let Google help keep track—just say “Ok Google, remind me to pick up ribbon when I’m at Target” or “Ok Google, remind me to chill the champagne when I get home” to get a reminder.

Devastating snowstorms, bizarre interviews and addictive podcasts? It was an unusual week on the search charts this time around.

A frosty reception
If you looked on Maps for Buffalo, you wouldn’t find it. OK, that’s a bit of an exaggeration, but the city is buried underneath six feet of snow… literally. While people across the country are just getting ready for Turkey Day, Buffalonians are dealing with a snowstorm that’s set to break several records and may keep them trapped in their houses for a while–white Thanksgiving, anyone?

In the court of public opinion
People were searching for more information about famed comedian Bill Cosby this week after sexual abuse allegations made headlines.

And in the political world, Democrats in the Senate blocked the Keystone XL proposal, a hotly contested initiative to build an oil pipeline from Canada to Nebraska. While searchers were wondering how this bill would affect gas prices, the door is closed on the issue at the moment.
Teens aren't what they used to be
A toymaker with a mission decided it was makeover time for Barbie, the doll everyone loves to hate. Nickolay Lamm created “normal Barbie,” a doll that everyone could relate to -- less “material girl” and more “girl next door”—non-size zero waist included. Reflecting the body of the average 19-year old woman, both parents and kids have taken a liking to the fact that toy actually...looks like a real person (she looks like my sister!) Complete with freckles and acne sticker expansion packs, we think Lamm’s got the awkward teenage years down pat.

Speaking of teenagers: 16-year-old and 14-year-old celebrity siblings Jaden and Willow Smith, heirs to The Fresh Prince of Bel Air’s throne, were in the spotlight this week after giving what some might describe as a pretty spacey interview to the New York Times’ T Magazine. The wide-ranging piece covered their thoughts on topics like Prana energy (what?), the duality of the mind (how??) and goals of imprinting yourself on everything (why???) — and baffled social media and searchers alike. Time Magazine got in on the fun and released a poem generator made from the interview’s most interesting quotes. Here’s our Jaden and Willow Smith haiku (spoiler: it doesn’t make any sense).

             Babies remember
             The most craziest person of all time
             Driver’s ed? What’s up?

Colonel Mustard in the library
There’s always time for a tale of murder and mystery. This week the Internet played the role of detective as people were curious to learn more about NPR’s new serial Podcast which explores a 15-year-old real life homicide case. The series is insanely popular, hitting the 5 million downloads and streams mark more quickly than any other podcast before it, but not without its fair share of controversy. The victim’s family members have expressed concern about the sensationalization of the case.

Tip of the week
Bored on the bus or subway? Just say “OK Google, flip a coin.” What do yo have to lose?

Taylor, Kim, Kobe—this trio of familiar faces was all over search this week.

Oh my God, look at that face
She may not have broken the Internet, but Kim Kardashian certainly got our collective attention this week with her saucy Paper magazine cover shoot showing off her famous derriere. Millions of searches, memes and (unsuccessful) imitators were not far, um, behind. Even Kim, however, had some company in the trending ranks from Taylor Swift, who has come close to breaking the Internet a few times herself. This week, Swift released a new video (and app) for her song “Blank Space,” putting a new spin on the “boy-crazy” meme and garnering more than 25 million YouTube views—that’s more than 10 times as many as last week’s viral video sensation “Too Many Cooks.”

Sky high
Ten years after leaving Earth, on Wednesday the European Space Agency’s Rosetta mission achieved history. It successfully landed its Philae probe on the comet 67P/Churyumov-Gerasimenko and began sending pictures of the surface back to scientists. People turned to search to learn more, including “what is next for the probe?” It’s a good question, since the probe bounced twice before settling into a position about 1km off its target, and may not be able to get enough battery life from its solar panels to continue operating as intended.

Our doodle celebrated the Philae landing on Wednesday

And all eyes were on the New York skyline this week—or at least on 1 World Trade Center, where a pair of window washers were trapped 69 stories high on the side of the building for over an hour on Wednesday before being rescued. The 1,776-foot tall skyscraper had just opened for business last week, more than a decade after the September 11 attacks.

Numbers game
Kobe Bryant set a new record on Tuesday night, but he might wish he hadn’t. The shooting guard missed his 13,418th career field goal in a game against the Memphis Grizzlies, earning him the dubious honor of the most missed field goals in the NBA. Of course, Bryant also has the fourth-most points in league history—and five championship rings. So, he’s probably doing OK.

Tip of the week
For those times you’ve gotten an email about something (say, “dinner with Shari” or “brunch with Aaron”) but forgotten to follow up, Google can help. Keep an eye on your Google app, which can now catch buried plans in your Gmail, prompt you to add them to your calendar, and remind you to stay in touch.

“Ok Google, do I need an umbrella today?” “How tall do you need to be to ride the Cyclone?” “How long does a goat live?” People of all ages are starting to talk to their devices more regularly—in fact, our data also show mobile voice searches more than doubled in the past year. But how, why and where do people use voice search? To find out, we commissioned a study, conducted by Northstar Research, surveying 1,400 Americans across all age groups. Here are the results:

We weren’t surprised to find that teens—always ahead of the curve when it comes to new technology—talk to their phones more than the average adult. More than half of teens (13-18) use voice search daily—to them it’s as natural as checking social media or taking selfies. Adults are also getting the hang of it, with 41 percent talking to their phones every day and 56 percent admitting it makes them “feel tech savvy.”
Both teens and adults are asking their phones for directions and using it to help skip the hassle of typing in phone numbers. And it’s pretty clear a lot of people are relying on voice search for multitasking: they talk to their phones while watching TV (38 percent) and 23 percent of adults use voice search while cooking. Apparently, it’s becoming common kitchen etiquette to ask your mobile device: “Ok Google, how many ounces are in a gallon?”—all while making sure your screen stays crumb-free.
While people of all ages ask practical questions, it’s teens who are exploring all angles, with nearly one-third talking to their phones to get help with homework. I see my kids asking my phone questions like: “Ok Google, who was the sixth president of the U.S.?” or “what’s the tallest mountain in Europe?” On the bright side, teens are ditching voice search in the classroom: 74 percent of them think using voice search at school is unacceptable. In fact, most admit to using voice search “just for fun”—I know my daughter finds it pretty amusing to tell her phone: “Ok Google, play Olivia Holt’s ‘Fearless’” to start a dance party.
And teens don’t seem to associate any stigma with using voice search while hanging out with friends, whereas only one-quarter of adults speak to their phones when in the company of others. Teens don’t mind talking to devices in private as well, with more than one in five admitting to using voice search while in the bathroom! Maybe they’re merely setting reminders like “Ok Google, remind mom to buy toilet paper next time we’re at Safeway.”
Though it’s already helping a lot of people save time and simplify their days, there’s also potential for voice search to do a lot more in the future. So we asked people what they wished voice search could one day deliver. And I have to say, I agree with the results! it would be great to rely on my voice to easily find my car keys or TV remote, both of which somehow always end up under the couch cushions.

And I’m not alone in wishing a simple voice command could save me from having to cook dinner. Forty-five percent of teens—and 36 percent of adults!—wish they could place a pizza delivery order using voice search on their mobile device. We’re not quite there yet, but next time you don’t feel like cooking, just pull out your phone, tap the Google app, and say: “Ok Google, call Round Table Pizza.” You’ll still have to place your order over the phone, but we’re getting closer!

The small print: The study was commissioned by Google and executed by Northstar Research, a global consulting firm. It examined the smartphone voice search habits of 1,400 Americans, 13 years of age and older (400 ages 13-17 and 1,000 adults ages 18+). Voice search is part of the Google app (available on iOS and Android) and is the best way to access Google for helpful assistance throughout your day. Learn more about the Google app.

-Welcome to this week’s search trends. May I take your order?
-Can I have a referendum on independence, a totally inappropriate flight passenger with a Hollywood baby on the side?
-Coming right up!

Flag and country
“They may take away our lives, but they'll never take our freedom!” That was Sir William Wallace battlecry for Scottish independence in the film Braveheart. While this week’s events in Scotland weren’t quite as cinematic, the results could have been revolutionary. On Thursday the world watched and searched as an unprecedented numbers of Scots went to the polls to answer the question, "Should Scotland be independent from the United Kingdom?" Turns out the majority of people don’t think it should, and voted to stay a member of the U.K. Party leaders have now promised significant constitutional changes for the entire kingdom. What would Wallace have made of that?

The comeback kings
Everybody loves a comeback and search had its fair share this week. First up, nostalgia for the 90’s brought Surge soda back from the dead. Thanks to a Facebook campaign called "The SURGE Movement," Coca-Cola will now sell its "fully-loaded citrus” soft drink for a limited time on Amazon. And the Chicago Bears denied the 49ers a win in their brand-spanking-new stadium when they rallied to overturn a 13-point deficit in the last quarter to beat San Francisco 28-20.



Airing dirty laundry
Hard plastic-y seats, broken recliner adjusters, zero leg room—flying economy isn’t always the most pleasant experience. And depending on who you’re sitting next to, your easy two-hour flight could turn into a nightmare before you even take off. But the passengers of the world aren’t having it, not anymore. This week, “passenger shaming” went viral on social media as traumatized travelers shared photos of the most absurdly obnoxious unconscientious things some passenger do on flights—we’re talking bare feet, bare skin... well, you should just see for yourself.

But at least those offending fliers were shielded in anonymity. Singer Robin Thicke wasn’t afforded the same luxury, revealing in a court deposition this week that he had little to do with the creation of last year’s song of the summer “Blurred Lines.” As part of his defense against a copyright infringement lawsuit, Thicke admitted that he was under the influence of drugs and alcohol for most of 2013—bringing a whole new meaning to the song’s title.

And the winner is ...
The hipster revolution has finally taken over the United States! Need proof? Searchers don’t. When New Yorker Kira Kazantsev won the the title of Miss America, the Internet discovered that the U.S.A’s new leading lady is a former food blogger. She’s even reported on her state’s crown foodie jewel, the cronut. Miss America wasn’t the only who got to bask in the limelight; boxing world champion Floyd “Money” Mayweather Jr. won his rematch with contender Marcos Maidana by an unanimous decision. The victory brings his undefeated tally to 47… somehow the title world champion is starting to sound like an understatement.

Love on the set!
For Orange is the New Black screenwriter Lauren Morelli, life imitated art a bit more than she probably expected. While writing the hit program, Morelli decided to divorce her husband and start a relationship with Samira Wiley, an actress from the show. Meanwhile, searchers learned that Mindy Kaling considers former The Office castmate and on-screen boyfriend B.J. Novak “the love that got away.” But while not all on-set relationships last, some couples not only make it work but also take their relationship to the next level. That’s the route taken by Ryan Gosling and Eva Mendes, who met while making the movie The Place Beyond the Pines. The power couple welcomed baby girl Gosling earlier this week.

Tip of the week
The NFL season’s just getting started so it’s time to hunker down and plan your football viewing schedule. Just say, “OK Google, show me the NFL schedule” to coordinate your life for the next four months. We’ll see you back in the spring.