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In just a few hours, people across the U.S. will be settling in for a day of food, family and football as they celebrate Thanksgiving. As the day of gluttony and gratitude comes closer, people have been turning to Google to plan the big meal, get cooking tips and more. Here’s a look at some of the top Turkey Day searches—for more, see Google Trends.

The reason for the season
In the days leading up to Thanksgiving, people turn to Google to learn more about the origins of the holiday and its traditions, both new and old. Top questions include “Why did the pilgrims celebrate the first Thanksgiving?” and “What president made Thanksgiving a national holiday?”
The other reason for the season
Gratitude may be in the name, but food is the centerpiece of Thanksgiving. For weeks now people have been searching for recipes to wow their relatives this Thursday, from classics like cranberry relish and mashed potatoes to turkey alternatives like lasagna and beef stew. Here’s a look at the top recipes that trend every November:
Even amongst regional variations, family eccentricities or that ambitious new recipe you clipped from a food magazine, there’s one dish that takes the casserole on Thanksgiving Day. Stuffing is the top searched Thanksgiving recipe in 49 out of 50 states, with only North Carolina standing up proud for sweet potatoes. Our take: Why not have both?
How do I…?
Even for people whose usual meal prep consists of shuffling through take-out menus, Thanksgiving is a time to roll up your sleeves and get to work in the kitchen. That—and the fact that a 20-lb poultry dish is a little harder to put on the table than, say, the ol’ blue box of mac and cheese—means it’s also a time when many turn to Google to brush up on some cooking tips. In the weeks leading up to Thanksgiving, you’re asking all kinds of questions, from simple queries like “how to cook spaghetti squash“ and “how to boil eggs” to advanced topics like “what can I make ahead for thanksgiving?” and the very crucial, very daunting “How do you make turkey gravy?”

Let’s talk turkey
The top Thanksgiving recipe question, however, is focused on the main dish: “How to cook a turkey?” Related questions include “how much turkey do you cook per person?” (Answer: there’s math involved but the most important part is making enough for sandwiches for multiple days after), followed quickly by “How long to cook a turkey?” (answer: more math).

And though roasting is still the top trending technique method for cooking the big bird, enterprising (or efficiency-oriented) chefs across the U.S. are also searching for tips on how to smoke and deep-fry their turkeys. Proof that there’s more than one way to cook a turkey.
Whether you’ll be slicing into pumpkin or pecan pie, eating your turkey smoked, turduckened or made of tofu, serving up fresh cranberry sauce or popping open a can—we hope you have a happy Thanksgiving!



QUOTE GOES HERE

“How many days until Halloween?”
“What should I be for Halloween?”

In the weeks leading up to All Hallows’ Eve you turn to Google Search to ask these two crucial questions. So with just days left to perfect a costume for yourself, your kid, your pooch or your partner, here’s a look at some of the top Halloween costume trends across the United States. For more, see Frightgeist, our Google Trends Halloween hub.

Hair-raising
If your costume involves a certain familiar ‘do, prepare to have company. Get-ups based on the bombastic GOP candidate for President are spiking, with the top-related search being “Donald Trump wig.” And don’t go looking for blue or purple hair-dye at the last minute on Saturday: chances are it will already have been bought up by kids dressing up as Disney’s “Descendants” characters Mal and Evie.
And if you’re aiming for a unique costume, you might want to avoid buns on the side of your head too. “Star Wars” is the second most searched costume nationwide, and within that Princess Leia reigns supreme above Dark Side standbys Stormtrooper and Darth Vader.

Superhero Squad
“Suicide Squad” may not hit box offices until next summer, but one character from the film is already making a killing in costume searches. “Harley Quinn” takes the top search spot nationwide (rival Batman is in fifth place). But Harley and Bruce Wayne are just a few of the superheroes (and super villains) you can look for this weekend: People are also donning their cuffs for Wonder Woman, their creepy facepaint for Joker, their bodysuits for Catwoman, and their half shell as Teenage Mutant Ninja Turtles (T-U-R-T-L-E Power!). Even lesser-known characters like Scarlet Witch, Vision, Wasp are getting a boost from film franchises like “The Avengers” and “Ant-Man.”

Frightful Fidos
“Dog costume” is always a top search around Halloween—but not because you’re dressing up as Snoopy or Scooby. No, you’re searching for the cutest costume for your four-legged friend. In addition to being adorable, the top dog costumes are just as “Star Wars”-filled as the top human costumes. We assume that’s because they’ve already got the fur and/or ears to make it work.
If dressing your pooch as Chewy feels like asking for trouble, other popular canine costumes include “lion,” “dinosaur,” “shark” and … Olaf. Because—ahem—you still can’t let “Frozen” go.

Better together
When you want a partner in crime or just want insurance against looking silly solo, couples costumes are the way to go. This year, you’re dressing up as famous pop culture pairs like Bonnie and Clyde (the top couples costume overall), Jasmine and Aladdin, Woody and Jessie from "Toy Story," Danny and Sandy from "Grease," and Barbie and Ken. You’re keeping that Halloween realness with searches for Gomez and Morticia Addams and Beetlejuice (#2 on the list, and based on Google Images subject to lots of interpretation). And you’re bringing new meaning to the phrase “I’m dressing up with my boo” with searches for a “Boo and Sully” costume from “Monsters, Inc.”

The treat in “trick or treat”
Even for adults, Halloween is an excuse to eat junk food. In the past month you’ve searched for candy corn, candy apples and Halloween variations on all of your favorite sweets, from donuts to pudding cups to Kit Kats. But one candy reigns supreme: marshmallows (no, not that marshmallow) are the top searched candy over the past month.

Even if you weren’t trying to keep up with all your fall shows returning, this week was a busy one. Here’s a look at what captured our attention the past seven days—from the Pope to a little rat with a big dream.

Also, we’re changing up this series, so this will be our last regular Friday post for a while. We’ll be back soon in a different format. Until then, keep on searchin’ on.

Pizza rat is all of us
Let’s start with the important stuff. This week the Internet was captivated by a YouTube video showing a rat carrying a slice of pizza down the stairs of a New York subway station. There were more than 50K+ searches for “Pizza Rat” on Monday, and the 14 second-video has more than 6 million views at last count. But while #PizzaRat memes multiplied across the web, New Yorkers had some more unsettling questions in mind, like: “How many rats are in New York?” and “What is the rat to people ratio in New York?” (Are you sure you want to know?) Whether Pizza Rat is a hero or a quitter, something about him spoke to us. Because in a way, aren’t we all just rats trying to find a slice of pizza in the subway station of life?

Hello, Pope Francis
This week Pope Francis became the fourth pope to visit the United States, in a highly anticipated tour that took him from D.C. to New York, with a Philadelphia stop still to come. Every day of his visit has brought headlines and curious searches (more than 500K on Tuesday)—and he’s been busy. He met with President Obama (and the President’s dogs) at the White House, stopped by the Capitol to give a joint address to Congress (the first time a pontiff has ever done so), canonized Junipero Serra, visited the 9/11 Memorial, spoke at the United Nations and made statements on everything ranging from climate change to the refugee crisis.

Meanwhile, people have been asking all sorts of questions about the Pope and his visit. Perhaps the most interesting—and inspiring—searches about the Pope’s visit are those looking for information on what he has said. Notably, people wanted to learn more about Thomas Merton and Dorothy Day, whom the Pope described in his joint address to Congress as Americans who had “built a better future” through “hard work and self-sacrifice” (the other two Americans he mentioned? Lincoln and Martin Luther King, Jr.). In fact, searches for Dorothy Day, the founder of the Catholic Worker Movement and an advocate for social justice, spiked 1700x after the Pope discussed her in his speech.

It ain’t over ‘til it’s over
This week baseball fans and others said farewell to Yankees catcher Yogi Berra, who died at age 90. A Hall of Famer who appeared in 21 World Series as a player, coach and manager, Yogi was perhaps best known for his nonsensical, sometimes koan-like statements (some of which it’s disputed he actually made, but all of which you’ve probably said without even knowing their origin), and as the namesake for the cartoon bear. As news spread of his death, people searched for him more than 1M times, asking “What number was Yogi Berra?” and “How did Yogi Berra get the name Yogi?” (It’s a good story.)

Another week flown by—sometimes the pace is enough to make you need a dislike button. Here’s a look at the past seven days as seen through Google Search:

Tick tock
A 14-year-old teenager named Ahmed Mohamed found himself in the spotlight this week, with searches for his name soaring above 500K. Mohamed, who lives in Texas and is Muslim, was arrested on Monday after he brought a clock that he’d made himself to school and it was mistaken for a bomb. In the days that followed, thousands of people expressed their support for Mohamed online with the hashtag #IStandwithAhmed, and he received invitations to visit the White House, MIT, Facebook—and yes, even Google. As more and more people heard about the story, they turned to search with questions like “What did Ahmed’s clock look like?” and “What was Obama’s response to Ahmed’s clock?”

Nature’s ways
California has been battling brutal wildfires this year, as the drought has dried up fields and forests across the state. Last week’s Butte Fire threatened thousands of acres and burned hundreds of homes, and it seemed like as soon as it was contained the Valley Fire in Lake County was blazing. Searchers turned to the web with questions like “How does a wildfire create its own weather?” and “Why are the wildfires getting worse?” But while firefighters worked around the clock up north to stop the inferno, southern California was breaking records for rainfall. Really. Tuesday was the second-wettest day in L.A. in September since 1877, with 50,000+ searches for [weather Los Angeles] as astonished Angelenos looked to learn more about this unfamiliar wet stuff falling from the sky.
Mother Nature wasn’t through with her surprises, though. Wednesday, an 8.3 magnitude earthquake struck off the coast of Chile, forcing 1 million people to evacuate—and causing 2 million searches for [Chile earthquake]. Tsunami warnings were in effect as far away as California, Japan and New Zealand. Despite some casualties and billions of dollars’ worth of damages, experts say that Chile’s investments in structural reinforcements and other earthquake preparedness prevented the disaster from being much worse.

Debate club
The Republican presidential debate was the subject of more than 5 million searches this week as people looked for more about the candidates and issues. While Donald Trump was the most searched candidate both overall and in nearly every state, he had some competition from former Hewlett-Packard CEO Carly Fiorina. Fiorina drew attention for her performance in the debate, in particular her opposition to Planned Parenthood (the subject of more than 200K searches this week) and her reaction to comments Trump had made about her in the press. Taking Trump to task for past comments was a theme on Wednesday; in fact, the top searched moment of the night was when Jeb Bush asked Trump for an apology to his wife.

Alongside star athletes, royals and vice presidents, an unpronounceable village in Wales had its moment in the search spotlight this week. Read on for seven days of search trends.

That interview
Stephen Colbert took to the air as the new host of CBS’ The Late Show Tuesday, with an impressive 6.6 million viewers and half a million Google searches for the premiere, and a search spike every night since. The week’s star-studded line-up included actors George Clooney and Scarlett Johanssen, but by Friday morning it was guest Vice President Joe Biden who was driving the search buzz for the frank and emotional conversation he had with Colbert about the family tragedies both have suffered. The interview wasn’t all serious—the VP joked about the host’s 2008 run for the presidency, and proposed joining forces for 2016. A Colbert-Biden ticket would be tough to beat (in searches, at least).

Venus vs. Serena (vs. Roberta)
Game on. As Venus and Serena Williams faced each other this week in the quarterfinals of the U.S. Open, the sisters generated a combined one+ million searches from people following the action online. Serena ultimately beat out older sister Venus both on the court and on Google—topping Venus Tuesday in search volume. Heading into the weekend, all eyes continued to be on Serena and her bid for the first tennis Grand Slam win since Steffi Graf’s in 1988. But it wasn’t to be. As Serena suffered a shocking semifinal upset by Roberta Vinci of Italy this afternoon, people from Jamaica to Romania to Zimbabwe followed the action on Google.
Congrats, Ma’am
This week, Queen Elizabeth II became Britain’s longest-reigning monarch, surpassing the record set by great-great-grandmum Queen Victoria. (According to the BBC, this happened at 23,226 days, 16 hours and approximately 30 minutes … but who’s counting?) This milestone was popular across the pond—the U.S. was the top country outside the Commonwealth searching for information about Her Royal Highness. But her loyal subjects in the U.K. also had questions. Besides some basics like the Queen’s age and her cash flow, one question Brits repeatedly searched on Google this week was: Why does the Queen celebrate two birthdays? The lengthy official answer on the royal website references the weather, King Edward VII, and horses. An alternative answer? Because she can.

It’s Welsh, and it starts with an L (two, actually)
At 58 letters, the Welsh village of Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch has the longest and most notoriously difficult-to-say place name in the United Kingdom. And after Welsh weatherman Liam Dutton nailed its pronunciation live on air Wednesday (and subsequently on YouTube), people around the world turned to Google with a collective “Whoa!” Along with wanting to know if this is a real place (yes, indeed), and how it got its name (unconfirmed, but one YouTube commenter suggests it was named by a cat taking a walk on a keyboard), the top search on Google was, of course, how to pronounce it. With 7 million views and counting, here’s weatherman Dutton with the answer. Show-off.

The terrible images from the WDBJ shooting in Virginia dominated Google searches over the last few days. Here's a look back at the week in search.

WDBJ tragedy
A small TV station in Roanoke, Va., is reeling after two of its journalists were shot and killed live on air Wednesday morning. Police identified the gunman as a former reporter for the station, and if his horrible crime was designed for maximum shock and attention, it worked. Searches for Bryce Williams—the on-air name former employee Vester Flanagan went by—ran into the tens of millions as people looked for information and video of what had happened.

Searches in the path of the storm
Thursday marked 10 years since Hurricane Katrina devastated New Orleans, but searchers in the U.S. over the last 48 hours have been looking ahead to another storm. Today, news outlets are reporting that Tropical Storm Erika has already been responsible for deaths in the Caribbean island of Dominica. As Florida’s governor declared a state of emergency ahead of Erika’s predicted U.S. landfall Monday, the city of Hialeah in South Florida is the top of the list of cities searching for information on the storm. But whether the storm searches are coming from the U.S. or the Caribbean, “Erika path” and related terms are up more than 1000 percent this week.
Reading the search tea leaves on Swift, Minaj and Styles
Get out the popcorn. MTV’s annual Video Music Awards is coming up this Sunday, and all eyes will be on Taylor Swift and Nicki Minaj following their much-buzzed about Twitter spat over nominations for Music Video of the Year. We turned to search to see if trends could show us whether people are leaning Team Swift or Team Minaj headed into the weekend. Tay-Tay’s music video “Blank Space” is in the lead in the Best Female Video category, followed by Minaj’s “Anaconda.” Though “Anaconda” was not nominated for Music Video of the Year—a category that Swift also leads for “Bad Blood,” according to Google searches—Minaj is top of the search pile in the Best Hip Hop Video category.

In other music news, a report that One Direction will be parting ways up brought a 200,000 search spike earlier in the week. “Are One Direction splitting up?” (perhaps we should make that “ARE ONE DIRECTION SPLITTING UP??!?! :(:(:(”) was the top search question, before the band clarified they are actually just taking a break. As former band member Zayn Malik has already decided to go solo, we read the search tea leaves to see what kind of popularity the current members have should the band, well, disband. Most likely to launch a successful solo career based on search buzz? Harry Styles is the resounding winner, taking a whopping 60 percent of the 1D searches. Our advice for Liam Payne: at 1 percent, don’t give up your day job.

Inspirational women. A surreal theme park. And a third-party candidate we can all get behind. This week had a little of everything—read on for a look at the top topics on Google Search.

Top tabs
Lieutenant Shaye Haver and Lieutenant Kristen Griest are the first women to break a major gender barrier and graduate from the rigorous Army Ranger School this week. The course is known for its tough physical challenges and a high dropout rate, and this was the first year women were admitted. Search interest in Haver and Griest has spiked more than 150X since Tuesday; at today’s graduation, they earned their tabs—and a place in history.

This Presidential campaign is Nuts
The Republican Presidential candidates continue to draw headlines in the long lead-up to the 2016 election. One of the top topics this week? Immigration, after Donald Trump said in an interview that he would overturn the law that grants citizenship to people born in the U.S.—a law better known as the 14th Amendment to the U.S. Constitution. It didn’t take long for the other candidates to take a stand one way or the other on the “birthright citizenship” issue, while searchers turned to the web to learn more about the Amendment and the ongoing debate. In less political political news, Trump also drew ire this week when he said that supermodel Heidi Klum—a knockout at 42—was “no longer a 10.” More than 200,000 searches—and a smart comeback from Heidi—weren’t far behind.

Meanwhile, there’s a new presidential candidate on the scene in Iowa. A 15-year-old high school sophomore named Brady Olson made quite the splash after he submitted his candidacy with the Federal Election Commission as “Deez Nuts.” Not only is he polling at a not-too-shabby 9 percent against Hillary Clinton and Donald Trump in North Carolina—Nuts was a trending topic on Twitter and he’s surpassed Clinton in search interest, too.
Cheater, beware
The cheating site Ashley Madison was a top trending term this week, after hackers stole user account and payment information and posted the data online. There were more than 1 million searches for [Ashley Madison] on Tuesday, with more than half a million for [Ashley Madison List] as people tried to find out whether someone they knew had a profile. But questions about the hacking were myriad, and sometimes innocent. Many wanted to know “who is Ashley Madison?” (spoiler: not a real person) while others asked “What is the dark web?” in an effort to find out more about the anonymous and hidden network where the data was released.
Be careful what you wish for
A new tourist attraction in the U.K. is already living up to its name. “Dismaland,” an art exhibit by the elusive Banksy, and "the U.K.'s most disappointing new visitor attraction,” features a derelict castle with a dirty moat, gloomy park attendants, and bizarre works by 50+ artists. After being shrouded in secrecy, the “bemusement park” debuted this week to the tune of 200,000+ searches, and today search interest in Dismaland surpassed that of Disneyland’s. (One of searchers’ top questions: “What does Disney say about Dismaland?”) Unfortunately (or, appropriately, depending on your viewpoint), the park has also had its fair share of troubles already. As its website crashed under the weight of 6 million hits, and hundreds of people lined up outside the resort, many are wondering whether they’re on their way to see a conceptual art work, or already a part of one.



Inspirational women. A surreal theme park. And a third-party candidate we can all get behind.

This week people had the goal of searching for info on the U.S. victory in the Women’s World Cup, as well as a hat trick of technical difficulties at three major organizations. Let’s kick off the trending topics on Google this week:

Victory for the U.S. women
The U.S. Women’s National team claimed a 5-2 victory over Japan in the final of the World Cup this week, and took home a slew of searches along with their trophy. In fact, U.S. search interest in the final match surpassed interest in Game 6 of this year’s NBA Finals! Keeper Hope Solo and forward Alex Morgan topped the trends charts on Sunday with more than 1 million and 500,000+ searches, respectively. But people were also interested in midfielder Carli Lloyd, who scored a hat trick in the final, including one goal from midfield that sent searches for “carli lloyd goal” spiking more than 1,000 percent. The team was honored with a ticker-tape parade in New York City today.

Ground to a halt
Wednesday, a slew of technical issues caused trouble across the U.S., starting with United Airlines. A network outage grounded planes for more than an hour, affecting almost 5,000 flights, and frustrated travelers turned to Google to learn more, making the airline the top searched term on Wednesday with more than 1 million searches. Meanwhile, trading was suspended for hours at the New York Stock Exchange after a software glitch. Top questions during the outage included “How many times has the NYSE closed?” and “When was the last time the NYSE suspended trading?” Completing the triumvirate of tech troubles, the Wall Street Journal’s website crashed this week as well. The (sort of?) good news is that the three incidents seem to be unrelated to each other—or to hackers.
From plane delays to train delays: In the U.K. Thursday, a strike by London Underground workers caused the first complete shutdown of the Tube in over a decade. As Londoners trudged home or crowded into buses, searchers asked “How much do tube drivers earn?” The strike was over a failed agreement about pay and a new “night Tube” service scheduled to start running in September.

Comic-Con
The annual Comic-Con International started yesterday, bringing comic, superhero and sci-fi fans together in San Diego, Calif. for a long weekend of panels, events and other celebrations of all things (proud) nerd. The top Comic-Con topics this week include “Doctor Who” and the new “Black Ops III: Zombies” video game, but there are movie trailers and TV show previews to appeal to even the least geeky among us. A new clip from the final installment in the “Hunger Games” movie franchise drew 50,000+ searches, while the new trailer for the live-action “Goosebumps” movie coming next year has already garnered more than 6 million views on YouTube.

The shooting in Charleston, S.C., was the top topic in search this week. Here’s a look at what people were searching for after the tragedy, plus a glimpse into what else was on searchers’ minds this week.

Tragedy in the south
On Wednesday night, a gunman shot and killed nine people at Emanuel African Methodist Episcopal Church, a historic black church in Charleston, S.C. The suspect, Dylann Roof, was arrested Thursday morning, and charged today with nine counts of murder. As people tried to make sense of the story, many turned to the web, leading searches for “Charleston shooting” to climb to more than 5 million. Top questions in the early morning after the shooting include “What was the motive of the hate crime shooting in Charleston?” Many were also interested in the Confederate flag, which still flies above the S.C. Capitol building; interest in the flag spiked 20X in the past week in the U.S. as people asked questions like “What does the Confederate flag stand for?”

Presidential politics
We’re still well more than a year away from the 2016 election but the presidential race is already crowded, and getting more so. This week two new candidates joined the fray: Jeb Bush and Donald Trump both announced they plan to run, bringing the total number of Republican candidates to a cool dozen. Though Bush was the most searched candidate in more than 25 states after his announcement, it didn’t last long. Following Trump’s announcement Tuesday, he became the most searched Republican Presidential candidate in every state in the U.S. Top questions on the newest candidates include “Is Jeb Bush related to George Bush?” (that would be a “yes”) and “What is Donald Trump’s net worth?” (he says more than $8 billion; the numbers are disputed).
Must-see TV
This week was big for sports, with Google’s own hometown team Golden State Warriors beating the Cleveland Cavaliers to win their first NBA Championship title since 1975. The Warriors were at the top of the search charts on Tuesday with more than 2 million searches. Meanwhile, in hockey, the Chicago Blackhawks edged out the Tampa Bay Lightning to win the Stanley Cup for the second time in three seasons. Winning never gets old, though: interest in Blackhawks apparel spiked 8X in Chicago between June 9-16, and there were more than 20,000+ searches for the Blackhawks parade route, which took place Thursday with more than 2 million attendees.

Hockey and basketball not your game? Then perhaps you were one of the 8 million people watching the fifth-season finale of HBO’s “Game of Thrones.” (Spoilers for the show follow.) The show was the subject of 2 million searches on Sunday night, as people watched with baited breath to find out what gruesome ends the show had in store for their favorite characters this season. One of the top questions about the show was simply “Who died on ‘Game of Thrones’?”, while others expressed their disbelief by asking “Is Jon Snow dead?” and “Is Stannis dead?” There were also more than 200K searches for Lena Headley, who plays Cersei Lannister, and another 20K later in the week for Rebecca Van Cleave, Headley’s body double for a scene where Cersei is forced to walk naked through the streets. Finally, there was a lot of interest in Arya Stark, one of few surviving Stark children, whose path on the show has also been one of the strangest.

Tip of the week
This weekend marks the first official day of summer, and that means BBQ season. If you’re watching what you eat, Google can help you figure out what to choose at the picnic table. Just ask Google to “compare coleslaw and potato salad” or “compare burgers and pulled pork.”

Every journey we take on the web is unique. Yet looked at together, the questions and topics we search for can tell us a great deal about who we are and what we care about. That’s why today we're announcing the biggest expansion of Google Trends since 2012. You can now find real-time data on everything from the FIFA scandal to Donald Trump’s presidential campaign kick-off, and get a sense of what stories people are searching for. Many of these changes are based on feedback we’ve collected through conversations with hundreds of journalists and others around the world—so whether you're a reporter, a researcher, or an armchair trend-tracker, the new site gives you a faster, deeper and more comprehensive view of our world through the lens of Google Search.

Real-time data
You can now explore minute-by-minute, real-time data behind the more than 100 billion searches that take place on Google every month, getting deeper into the topics you care about. During major events like the Oscars or the NBA Finals, you’ll be able to track the stories most people are searching for and where in the world interest is peaking. Explore this data by selecting any time range in the last week from the date picker.
A new story-centric homepage
On the new google.com/trends, you’ll find a ranked, real-time list of trending stories that are gaining traction across Google. In addition to Search, we now look at trends from YouTube and Google News and combine them to better understand what topics and stories are trending across the web right now. The redesigned homepage is now available in 28 countries around the world, and we’ll continue to add more locations in the coming months.
Better coverage for deeper insights
We’ve also increased the breadth and coverage of Google Trends data to allow for in-depth research on more niche topics in smaller geographies.
Curated data sets
To help you understand the data behind the headlines, our News Lab team examines trending topics every day and finds interesting nuggets of data that bring news stories to life. You can follow us on Twitter to stay up to date. And for data journalists who want to do their own analysis, starting today we'll publish data sets on specific topics to our Github page.
Many newsrooms are already using Google data to inform and shape their reporting. Here are a few examples:
  • The Washington Post launched an interactive data visualization on climate change where viewers can discover the most pressing environmental issues in various cities.
  • The Guardian and Buzzfeed used Trends data to tell the story of the recent U.K. election; Buzzfeed produced a map of most-searched party leader in each constituency, and the Guardian used trends during the campaign to showcase what voters were asking Google about the candidates.
  • HLN integrated Google Trends data into their television programming during LGBT Pride Month to explore when terms like “transgender” became widely used around the world.
  • CNN Politics published monthly updates on search interest and top questions around U.S. Presidential candidates as they announce their candidacy.
We’re excited to contribute to the growing trend of data-driven storytelling. Watch our video to hear from some of our partners about the role data plays in their work, and how they're helping shape the future of the field:

Without further ado, we’re going to dive into the minute-by-minute search interest around Steph Curry after last night’s Warriors’ win. No matter what your interests are, we hope you’ll visit the new Google Trends to explore your favorite topics and better understand the world around us.

From a seriously groundbreaking “Vanity Fair” cover model to a sporting trifecta, see what the Internet was searching for this week.

“Call me Caitlyn”
Caitlyn Jenner topped the trends this week, with more than 10 million searches since she introduced herself to the world on Monday with a “Vanity Fair” cover story. Her high-profile transition has put Jenner at the center of an active national dialogue about transgender equality and rights. The news dominated headlines and news feeds for several days—in fact, searches for Jenner were nearly seven times higher than than searches for Kim Kardashian, who announced her second pregnancy with husband Kanye West over the weekend.

Remembering Beau Biden
Another well-known family shared the search spotlight this week, although for very different reasons. Beau Biden, Delaware attorney general and son of Vice President Joe Biden, died of brain cancer on May 30. Searches for news about his life and death topped 100,000 ahead of memorial services held in his honor on Thursday, Friday and Saturday.

All the sports
With the NBA and Stanley Cup finals underway, and the Women’s World Cup set to kick off over the weekend, it was a particularly sports-heavy week on search. People wanted to know where and when to tune in for the NBA games, and while “How many times has Lebron James been to the finals” was one of the top questions, searches for Warriors star Steph Curry were higher than searches for James in nearly every state.

On the hockey front, the Chicago Blackhawks, who currently lead the series 1-0, are also dominating the search trends over the Tampa Bay Lightning. Meanwhile, soccer fans are heading to Google to search for Women’s World Cup teams and players as they await to see who emerges from the tournament’s group-stage.

Summertime sadness
It may not be June 21 yet, but school is out, temperatures are up and Memorial Day weekend is practically a distant memory. Summer is here, and for everyone looking to get out of town, Southwest Airlines had just the thing: a 72-hour sale. With plane tickets at less than $100, turns out too many people wanted to get out of town—traffic from would-be travelers crashed Southwest’s website for two days, while searches about the sale and the site topped 500,000.

Tip of the Week
No time to watch the game this weekend? Find out what you missed—just ask the Google app, “Who won the Warriors game?” to get box scores, video highlights and more.

From corruption charges rocking the football world to a 50-foot dinosaur, here’s a look at what everyone was searching this week:

Deadly storms in Texas
Widespread flooding caused by heavy rains in Texas and Oklahoma has left many dead, missing or unaccounted for, along with seriously damaged property and abandoned vehicles. With more severe weather predicted this weekend, cities across Texas topped the places searching for “storms,” with “How long does it take for streets to clear a flood?” and “where is it flooded in Houston” among the top storm-related questions.
Soccer scandal
Football’s governing body was in the search spotlight this week after the arrest of several FIFA officials in a dawn raid at a hotel in Zurich, Switzerland. There were more than half a million “FIFA” searches on Tuesday alone, with a top related question being the basic “What is FIFA?” (perhaps for those that call it “soccer”). Just as fans of “The Beautiful Game” span the globe, so do searches related to this week’s alleged ugliness. Costa Rica and Uruguay—home to two of the indicted officials—are among the top 10 countries searching for #FIFAarrests.



Hold on to your butts ... again
It’s a Jurassic World. We just live in it. Twenty-two years after the original “Jurassic Park” movie, the release of “Jurassic World” is set to wow audiences worldwide, and ticket pre-sales and general dino-excitement have caused a 100,000+ search spike, while the trailer has topped 60 million YouTube views. Search-wise, the U.S. and Australia are most excited about the blockbuster, which will pit star Chris Pratt against a 50-foot-tall dinosaur named Indominus Rex. We’ll have to wait until June for the showdown, but based on current search interest, our money's on Pratt.

Tip of the week
This weekend is Manhattanhenge, the moment when the setting sun aligns precisely with Manhattan’s street grid. Whether you’re in New York or not, you can find out when the sun will dip below the horizon with a simple “Ok Google, when does the sun set?” You’ll get an answer tailored for your location.

Between finding out what everyone has always wanted to say to Dave Letterman, and singing along to Taylor’s “Bad Blood,” here’s a look at what everyone was searching for this week:

Deadly biker brawl
A shooting between rival motorcycle gangs in Waco, Texas, left nine dead and more than 170 people in jail this week. There were more than 500,000 searches for “Waco shooting” on Sunday as people asked questions like “What biker gangs are in Texas?” and “What county is Waco, Texas in?” to try to understand why the shooting may have happened.

An NBA family affair
The NBA playoffs continue to be a top topic in search as the conference finals began this week, with the Golden State Warriors and the Houston Rockets matchup garnering the most attention. (The Cavaliers made the trends charts on Wednesday, but otherwise all eyes are on the West.) After going down 2-0 to the Warriors, the Rockets are in the spotlight, with 200,000+ searches following their game 1 loss. But the search standout, not surprisingly, is NBA MVP and Warriors point guard Stephen Curry. And not just for his sweet three-point stroke. There were 50,000+ searches for his mom, Sonya Curry, after she appeared looking ageless at Tuesday’s game, while others were interested in his daughter Riley’s post-game press conference hijinks. In fact, three out of the top five Curry-related searches on Wednesday were about his family.

Thanks, Dave
David Letterman ended his 33-year career in late-night TV on Wednesday night. His farewell show featured favorite clips from the past, some classic Dave self-deprecation and a Top 10 list to top all Top 10 lists starring celebs like Steve Martin, Julia Louis-Dreyfus and (Dave’s apparent favorite) Peyton Manning. Dave was at the top of the search list, too, with more than 500,000+ searches—consider it a small consolation for not getting “The Tonight Show.” Top questions leading up to the last show included “How tall is David Letterman?” and “Who is taking over for Letterman?” (Answer: someone else who brought a crew of celebs to his final show last December.)

Billboard stars
The Billboard Music Awards swept the search charts on Sunday, with big-time winner Taylor Swift at the top of the pack. Swift had a big night, taking home eight trophies and a million searches. She also debuted her much-buzzed-about music video for “Bad Blood,” which featured Kendrick Lamar and a full squad of Taylor’s celebrity friends, including Cindy Crawford, Lena Dunham and Karlie Kloss. The video broke the Vevo record with more than 20 million views in 24 hours, and appeared in Hot Trends twice. But even Taylor has to share the spotlight sometime: people were also searching for show performers Iggy Azalea, John Legend, Kelly Clarkson and Wiz Khalifa.
Elsewhere in Billboard news, the soundtrack for “Pitch Perfect 2” climbed to No. 1 on the Billboard 200 this week as fans became hooked on the fun cover songs and mashups. The movie has been big in search over the past week, with lots of interest in the cast, particularly Rebel Wilson.

Tip of the week
Now you can find real-time content from Twitter in your Google search results on mobile. So if you want to see what others are saying about tonight’s Cavaliers/Hawks game, just ask Google.

This week people said goodbye to a blues legend, and hello to a (possible) new face of American money. Read on for more on this week in search:

Amtrak’s tragic accident
First up, we saw a rise in searches for Amtrak after a train that was traveling at more than 100 miles an hour derailed Tuesday night in Philadelphia. The accident killed eight people and injured more than 200, and led people to the web to ask questions about the derailment and about train safety in general. There were more than 500,000 searches for Amtrak on Tuesday, and top questions included “How fast do Amtrak trains go?” and “When will Amtrak resume service?”

Madness down under
“Mad Max: Fury Road” comes out in theaters today, and anticipation for the fourth film in the classic series is running high. The movie, a dystopian thriller set in Australia starring Tom Hardy and Charlize Theron, appeared on the Hot Trends list twice this week, with more than 500,000 searches yesterday.

While a battle for survival in the Outback takes place on screen, a real-life high-stakes story was playing out this week in Australia. The government told the actor Johnny Depp that he had to remove his two Yorkie dogs from the country by Saturday or they would be euthanized. Australia has strict laws about bringing animals into the country, and Boo and Pistol hadn’t followed proper procedure. There were more than 50,000 searches in the U.S. for the actor as people followed the doggie drama. But that’s nothing compared to searches in Australia:
Sing the blues
Today, people are saying goodbye to B.B. King, who died yesterday at the age of 89. The blues guitarist (the name “B.B.” comes from “Blues Boy”) was a legend in music circles, and influenced stars like Jimi Hendrix and Eric Clapton. More than half a million searches and an outpouring of memories followed the news of his death.

“American Idol” fans are saying farewell to the popular Fox show. “Idol” crowned its 14th winner this week, Connecticut-based Nick Fradiani, and announced that next season will be its last. There were more than 200K searches for the show the day of the finale and announcement. And elsewhere in long-running Fox TV series news, “The Simpsons” voice actor Harry Shearer (the voice of Mr. Burns, Ned Flanders and many other beloved yellow characters), won’t be back for the show’s 27th season. Show co-creator James L. Brooks isn’t giving up hope, though, and neither, it seems, are searchers, who sent Shearer into the top charts yesterday.

Ladies in green
Searches spiked for Harriet Tubman this week after the abolitionist and Underground Railroad hero won an online poll about who should be the new face of the $20 bill. More than 600K people voted in the Women on 20s campaign, in the end choosing Tubman over Eleanor Roosevelt by a slim margin. The petition would need to be approved by the Secretary of the Treasury.

Regardless of whose face is on the front, you’d need 8 million 20s to buy “Women in Algiers,” the Picasso painting that broke records this week at Christie’s in New York when it sold for $160 million. The anonymous buyer made the cubist painting the most expensive to ever sell at auction, and now it’s the top Picasso painting in search to boot.

From new moms to dads in disguise, here’s a look at the week on Google Search:

The princess and the Parliament
The Duke and Duchess welcomed their second child, Charlotte Elizabeth Diana of Cambridge, this week—setting off a wave of royal baby fervor worldwide. Searchers were quick to turn to Google to learn more about Princess Charlotte, who is fourth in line to the throne. Search interest in the "meaning of Charlotte" spiked 15X worldwide in the 24 hours following the reveal. In the U.S., Dallas and New York were the places searching the most for the baby’s name.
While U.K. citizens celebrated their new princess, they had something else on their minds: yesterday’s national election. Weeks of polling had predicted a close tie between the Conservatives and the Labour Party, but in the end David Cameron’s Conservative party walked away with the majority in a victory that surprised many. The election dominated search in the U.K.—all but one of the top 20 search terms Friday were election-related—and even in the U.S., it was the second-most trending term on Thursday.

From Jedi robes to couture gowns
Fans around the world donned their best Princess Leia and Stormtrooper costumes for Star Wars Day on Monday. Celebrated on May 4 (May the Fourth Be with You, get it?) thanks in large part to the Internet, the holiday has been growing for the past few years in search, but we saw the biggest spike yet in 2015. In addition to Leia and Stormtrooper, top costume searches on Monday include [yoda dog] and [female jedi costume]. Interest in the upcoming movie “Star Wars: The Force Awakens” doubled, and other popular questions include “Is Star Wars on Netflix?” and “What order should you watch Star Wars?”

That same night, the Met Gala brought people to Google to see some of the daring fashion choices from the event. Searches for the red-carpet affair reached 500K. Beyoncé, Kim Kardashian and Jennifer Lopez dominated search as people looked for photos of their sheer, jewel-encrusted gowns. Rihanna’s stunning yellow dress, Anne Hathaway’s coppery hood and Sarah Jessica Parker’s headdress inspired memes as well as searches; and Jason Derulo stumbled into the trends charts after rumors that he’d fallen on the Met’s stairs.

The mascot and margaritas
There were more than a million searches in the U.S. on Tuesday for Cinco de Mayo—in fact, for the past two years more searches for the holiday have taken place in the U.S. than in Mexico. As people looked into the history of the holiday, common questions include “Who won the Battle of Puebla?” and “What caused the conflict that led to the Battle of Puebla?” But for the most part, people seem to be in it for the food (and, we assume, the margaritas).

If tacos aren’t your thing, maybe hamburgers are? This week McDonald’s unveiled its new, updated Hamburglar character—and he’s very different from the masked mascot you remember from the 80’s and 90s. The new Hamburglar is being called the “hipster Hamburglar” and a “hot dad”; others are saying he looks “creepy” or like he’s in a “midlife crisis.” Whether you think the new Hamburglar is well done or a little undercooked, he’s stolen our attention to the tune of 20,000 searches.

Celebrating moms
Finally, Mother’s Day is this Sunday, and search interest around the holiday has been on the rise since April as loved ones look for recipes, DIY gift tips, Mother’s Day quotes and more.
Tip of the week
Sunday’s not the day to forget a phone call. Set a reminder to call your mom with the Google app now. Then give her a ring just by saying “Ok Google, call mom.” Find more Mother’s Day tips at google.com/mothersday.

This week was a sobering one on search and worldwide, as people looked for news out of Nepal and read up on the demonstrations in Baltimore. But as we welcome the month of May, searchers are also gearing up for a weekend of superheroes—in the ring, on the track and on the big screen.

All eyes on Nepal and Baltimore
People around the world came to Google for information about the devastating earthquake that struck Nepal this week. The 7.8 quake killed more than 6,000 people, triggered an avalanche on Mount Everest and destroyed several historical sites, including Katmandu’s Durbar Square. As rescuers continue to look for survivors, searchers turned to Google for news about the relief efforts and to ask questions about how to help, including: “How do I volunteer in Nepal?” and “Where can I donate to Nepal?” See the scope of the world’s response to the tragedy in this visualization:

In the U.S., a crisis of a different kind erupted in Baltimore this week. Starting last Friday, people protested in the streets in response to the death of Freddie Gray, an African-American man who died on April 19 while in police custody. As demonstrations intensified on Monday and Tuesday, officials imposed a curfew and called in the National Guard. Searchers around the country turned to Google with their questions about the events, including: “Why is there a curfew in Baltimore?”, “What is the National Guard?” and “What happened to Freddie Gray?” And we saw big spikes in searches for topics like martial law, Baltimore Sun, Mondawmin Mall and the Baltimore Orioles.

The Sport of Kings and the Sweet Science
Tomorrow, 20 racehorses will line up for the 141st Kentucky Derby, but oddsmakers are insisting this is really a two-horse race between heavy favorites American Pharoah and Dortmund. Search interest in horse racing spiked 4X in the last week, with the Derby appearing in Hot Trends three out of the last four days. People are also turning to search to gear up for the festivities: interest in dress hats has spiked, and searches for [mint juleps] have spiked 4X.
After American Pharoah and Dortmund’s battle for the roses, two other fierce opponents will go nose to nose: the hotly anticipated fight between Floyd Mayweather and Manny Pacquiao takes place Saturday night in Las Vegas. The boxing match is being called the “fight of the century” with a reported $300 million at stake. As people get ready for the fighters to put their gloves on, they’re turning to search to answer questions like “Where can I watch the Mayweather-Pacquiao fight?” and “How much will Mayweather make from the fight?” So far, Mayweather, who is undefeated, is winning the match in search—he’s being searched for more than Pacquiao in all U.S. states except Hawaii.
A cast of characters
The blockbuster “Avengers 2: Age of Ultron” has finally hit theaters, and people are turning to Google to find information about their favorite superheroes and where to see them in theaters. There were more than 500,000 searches for the movie on Thursday, and early box office estimates suggest that fans are putting their money where their searches are. Take a look at the top searched characters from the movie:

Tip of the week
Donning a hat for Derby Day tomorrow? Make sure you’ve got a southern beverage to match. Just ask Google, “how do I make a mint julep?” and you’ll get directions for how to mix up a winner.