Posted by Alex Gawley, Director of Product Management

With the proliferation of mobile phones and greater access to technology, it should be easy to get things done quickly and effortlessly. That’s why with tools like Gmail, Inbox, Calendar and Docs, we’ve built smart features to help you organize your life and take the work out of work—Inbox makes it easy to get started on your to-do list, Calendar automatically adds events from your Gmail, and Search gives you simple, concise answers about information that’s important to you.

But even as these tools have simplified our lives, we’re still inundated with too many updates, information and everyday tasks. And we still have to do a lot of logistical work ourselves—like deciding to what time exactly we should snooze that Reminder in order to get it done in time for Mom’s birthday, or figuring out when to work on that presentation so that it’s ready for next week’s sales pitch.

Today we’re excited to announce that Timeful, Inc. is joining the Google family to help make getting things done in your life even easier.

The Timeful team has built an impressive system that helps you organize your life by understanding your schedule, habits and needs. You can tell Timeful you want to exercise three times a week or that you need to call the bank by next Tuesday, and their system will make sure you get it done based on an understanding of both your schedule and your priorities. We’re excited about all the ways Timeful’s technology can be applied across products like Inbox, Calendar and beyond, so we can do more of the work for you and let you focus on being creative, having fun and spending time with the people you care about.

Welcome Timeful!