Posted by David Markle, Director of Retail Experience, Hayneedle

Editor's note: Today’s guest blogger is David Markle, Director of Retail Experience for Hayneedle, an online retailer of home furnishings. See what other organizations that use Google Search Appliance have to say.

Hayneedle.com offers millions of home products, requiring a robust shopping experience to help customers discover exactly what they're looking for. The name "hayneedle" contains the seed of a promise – a perfect find for each customer's unique needs and tastes. To that end, Hayneedle has embarked on a process of continuous improvement of our site's discovery tools, including the addition of a much better search solution, powered by Google Search Appliance.

Our previous search solutions couldn't handle the large amount of content indexing and diversity of search queries that hayneedle.com customers entered. Performance lagged, and the search results weren't highly relevant. Our customers demanded better, and we set out to fix the situation.

We considered every possible search provider in the market, grading them on a list of more than 100 features with a focus on performance and search relevancy. We evaluated each for its potential to provide us a scalable solution that could grow with our business. Google Search Appliance emerged as the leader in the areas that mattered most to our customers and clearly offered the best return on investment.

Since we began using Google Search, hayneedle.com has seen revenue per search increase by more than 20%. In addition, the conversion rate for shoppers who use search has increased by 12%, and the average order value for shoppers who use search has gone up 5%. Google is the perfect partner as we seek to continually improve our retail search solution and help our customers find the perfect products for their home.

Posted by Yakup Dogan, Assistant General Manager for Alternative Distribution Channels, Yapı Kredi

Editor's note: Today’s guest blogger is Yakup Dogan, Assistant General Manager in charge of Alternative Distribution Channels at Yapı Kredi, one of the largest retail banks and the largest credit card issuing bank in Turkey. View their case study to learn more and see what other organizations that have gone Google have to say.

For me, one of the best things about working at Yapi Kredi is the genuine desire to make the banking experience as simple and enjoyable as possible for our customers. With this in mind, my team and I recently undertook a major re-design project to help improve the customer experience for the three million unique monthly visitors to our website.

And it was a big re-design. We literally got rid of everything on the site apart from a search bar. No confusing menus. No clutter. Visitors to the site can type what they need into the search bar and get directed straight to the answer. It is easy to use and we have had fantastic feedback from our customers. Not only has the number of daily site searches increased by 1000%, but users are spending an extra 30 seconds on average on the site.

Most importantly of all, the shift to the new site has made a genuine business impact. We’ve seen a 134% increase in loan applications since we re-designed the site and I attribute this to how easy it is to navigate around and use the site.



It’s safe to say we couldn’t have done any of this without the GSA. It offered advanced relevancy, ease of use, familiarity and lower TCO. Data security is very important to us and the GSA’s ability to integrate all of the domain’s security features was crucial.

Despite the enormous growth in use of the site, thanks to the GSA the number of admin staff I need to allocate to search remains the same. And because the volume of searches is now so much higher, we can better understand what customers need and are looking for the most. This, combined with web analytics, opens up a high level of insight into our customer’s expectations, frustrations and needs.

This enhanced visibility also enables us to better target our promotion of products to the right people at the right time during their visit, and increase sales. I firmly believe we’ve set a new standard for a simple, effective website experience in the financial sector.

Posted by Dale Edman, Vice President of E-Commerce and Online Marketing, The Wasserstrom Company

Revised Editor's note: Today’s guest blogger is Dale Edman, Vice President of E-Commerce and Online Marketing for The Wasserstrom Company, a supplier and distributor of restaurant and food service supplies based in Columbus, Ohio. Due to a misprint, the Search speed improved for businesses and consumers, with results delivered in 300 milliseconds not .003 seconds. See what other organizations that use Google Search Appliance have to say.

When our customers in the restaurant and foodservice industries visit our website, they don’t have time for leisurely browsing – they know what they need and they want to find it fast. The same goes for consumers who don’t want to waste time hunting for that perfect cast-iron skillet or chef’s knife from among our 100,000 products. Search results on our website used to take as long as 10 seconds to show up, which was frustrating for shoppers and would drive them away. We needed to bring speed to our search, as well as more user-friendly ways to promote our products in our search tools without calling in IT help. We knew we had to go Google. It made sense to choose the people who know search the best.

One of the things slowing searches down was the way our IBM search product managed our customized catalogues, which is how our business customers shop for their own hand-picked products. Even if a catalogue contained only a couple of hundred products, every search request looked for matches within the entire product database – an unnecessary process that created delays.

For both the business and consumer sides of the business, we chose the Google Search Appliance (GSA), an improved search product targeted at online retailers like us. We also used the Searchandiser, a third party tool powered by the GSA, that gave us more control over how we promote products in search pages – for example, we can add synonyms and refinements that help customers search more accurately.

Search speed improved for businesses and consumers, with results delivered in 300 milliseconds instead of 10 seconds. The GSA searches only the products within a business customer’s catalogue, which means results turn around faster. In the near future, we’ll use GSA to add even more custom touches to business customers’ catalogues – like detailed descriptions of products, and special search landing pages built around brands or product types. With the GSA, our customers find what they need faster, which means less time spent searching and more time for making their kitchens run smoothly.

Posted by Brent VerWeyst, Product Manager, Google Enterprise Search

Your company has a wealth of collective knowledge and data, but how quickly can employees or customers find the right information? Google Search Appliance (GSA) gives businesses a simple way to search all their content, no matter where it lives or what format it’s in. Today we’re adding new capabilities to GSA with version 7.2, making it even easier to find documents, organize your data and let your team focus on what really matters: getting things done.

Entity management gets easier
GSA 7.0 introduced entity recognition, which helps businesses categorize unstructured content by extracting entities—attributes like date, author and product type—from documents. With GSA 7.2, you get a chance to test and tweak your entities before indexing begins. This helps ensure that the entities you choose and apply will work best for your organization’s needs.

Helping to make search more universal
Companies rely on GSA to make all their files discoverable from a single search box, no matter where they live. It does this with the help of components called connectors, which link GSA to various data sources and index their contents. In GSA 7.2, we’ve made the connector framework more scalable and flexible. Customers and partners can develop and improve custom connectors more easily, helping GSA become a truly universal information hub.

More search, less typing
Relevant results shouldn’t rely on exact queries—especially when you’re dealing with long product names or technical data. Say you’re searching for part number 3728. With GSA 7.2, instead of struggling to remember the exact part number, you can type in “part number 37” plus a wildcard character such as an * to execute the query. With wildcard search, you don’t have to memorize complicated terms to find what you need.

In addition to these features, GSA 7.2 also introduces a redesigned admin console, improved language support and advanced sorting. To upgrade your GSA software, login to the Google Support Portal and download the release beginning at 9:00 am PT today.

To find out more about Google Search Appliance, click here.

Posted by Brian Morrissey, Head of Web Services, IT Services department at University College Dublin

Editor's note: Today’s guest blogger is Brian Morrissey, Head of Web Services, IT Services at University College Dublin, Ireland’s largest university. See what other organizations that have gone Google have to say.

University College Dublin is the largest university in Ireland and one of Europe’s leading research universities. Founded in 1854, UCD has 6,000 staff and more than 30,000 students. Being able to get accurate information quickly, even when on the go, is important for faculty and students in a highly competitive learning environment. Google Apps and Google Search Appliance are helping us stay connected and informed.

Before Google, we weren’t always able to respond to service issues quickly, particularly if they happened on the weekend when IT administrators were off work. Google’s tools make service issues less frequent and easier to manage when they occur. Because we don’t have all that hardware and software to manage, we can now focus our IT staff on bringing new services to the UCD community. These include collaborative and communications services such as Google Plus and Hangouts, together with improved services through UCD Connect and UCD Mobile.

The ability to integrate Google Calendar and Drive with Gmail was another huge benefit for us. The big game changer for us is Google Calendar. We’re delivering class schedules and other events to students directly in their calendars, so they are easy to update and accessible via mobile devices. With 40,000 smartphones and tablets on the UCD network this is key to helping students make it to class on time.

In addition to Google Apps, UCD is using Google Search Appliance to make all of its publicly available documents searchable through its website, and internal documents searchable by university staff on the intranet. More than 500,000 documents are in the index and people are conducting more than 60,000 searches per month. We’ve implemented numerous custom search display pages and targeted directory searches with specific keywords to make it easier for people to find what they are looking for.

Google’s initial appeal was service availability, coupled with storage improvements, easy mobile access and cost savings. We’re saving about $330,000 a year that would have been spent on servers, maintenance, personnel and power to manage the previous email system, SunMail. Storage was a big concern for us before going Google. We had about eight terabytes of staff emails alone and were always worried that we’d run out of storage and have to buy more. Now, each person has seven times more storage for mail and concerns about exceeding quotas have disappeared. Through the use of Google Apps and Search Appliance, UCD now has a scalable solution for mail, collaboration and search which drives better communication, collaboration and information retrieval throughout our university.

Posted by Dr. Adisak Sukul, Department of Computer Science, Faculty of Science, KMITL

Editor's note: Today’s guest blogger is Dr. Adisak Sukul, Ph.D., from the Department of Computer Science, Faculty of Science, KMITL. Dr. Sukul served as a consultant on the working group to develop Thailand’s largest Digital Library of legislative documents. See what other organizations that have gone Google have to say.

The Parliament of Thailand houses over 350,000 pieces of journals, newspapers, e-books and videos, some dating back from as early as 1932 ‒ the year Thailand’s Constitution began. Over the years, the amount of information we accumulated grew substantially and we sought a powerful system that would help us manage the repository effectively. This culminated in the development of Thailand’s largest Digital Library, where the repository of legislative documents was made available for public referencing over the Web.

The Digital Library collated various document collections from different research libraries into a single searchable archive. We also developed a search engine to help users locate information but we found that the engine was not generating accurate search results due to the complexity of the Thai language. The problem was further compounded by the multitude of complex official documents with several different metadata structures. Users had to run 10 different search queries in order to retrieve the complete information they were looking for. It became evident that a more efficient and user-friendly solution was needed if we wanted members of the public to gain value from the National Assembly’s collection.

Google Search Appliance (GSA) met our requirements perfectly. It integrates easily with our back-end database solution and the information from multiple platforms is now consolidated and condensed into one single repository. It is simple to use and delivers complete and accurate search results to users. Now, users can conduct searches 10 times faster than they used to.

The GSA is also equipped with a built-in dictionary that intelligently recognizes the Thai language. The GSA’s auto complete and spell checker are incredibly useful for us. The Thai language is complex, and it is not uncommon for words to be misspelled. We knew that working with the Thai language on a search engine can be highly challenging, but Google’s dedicated team worked hard to ensure that this was not a barrier to the success of our project.

Once the system went live to the public, Google’s easy-to-use interface attracted many new users to the Digital Library. This was a plus point for us as we have been receiving increasing requests for access to non-sensitive legislative-related information. I am pleased that we are now able to share this repository of knowledge with lawyers, students and non-governmental organizations. To date, the Library has logged a 200 percent increase in user traffic.

We also noticed that searches conducted using Google.com or other search engines will point to documents in the Digital Library. This means that we are now reaching out to more people. It is gratifying to know that we are finally able to share and put to good use the rich history and heritage we have stored over the years.

Throughout the project, Google’s Enterprise team and Google’s Developer Group were supportive and professional. In fact, it was this open working relationship that helped ensure the project’s success. Thanks to Google, we now empower our searchers with a wealth of knowledge at their fingertips.

Posted by Chris Chance, Director of IT, Speedway Motors

Editor's note: Today’s blog post is from Chris Chance, Director of IT at Speedway Motors, the world’s largest manufacturer, distributor, and retailer of street rod and racing products. See what other organizations that use Google Search Appliance have to say – and watch the recent Hangout On Air with Speedway Motors and Google Enterprise.

For a business that’s based on speed, we had to admit that our Speedway Motors website search was rather slow. That’s not acceptable for a company that’s on the fast track: We fill thousands of orders a week, and our website gets more than 500,000 unique visitors every month. The solution to the speed problem was Google Search Appliance, which fueled faster search for Speedway and also drove big increases in conversions and revenue.

Our previous search product, Mercado’s e-Commerce search and merchandising suite (now Adobe® Search&Promote), didn’t just go slow on delivering results: It took 10 hours a week to manually tune results and build workarounds. But even with all that work, search results took as long as four seconds to appear. We started to realize that our competitors all had better search functionality than we did. Exit Mercado, enter Google Search Appliance.

With more than 60,000 products, many of which have unique names that require inputting for synonyms and alternate keywords, we expected a long implementation. We were wrong – it took just a few weeks. Now that feeds are automatic, we spend only 10 minutes a week checking search results.

Now Speedway Motors really is speedy: Customers typically receive search results in 500 milliseconds, a performance improvement that contributed to a 45% increase in our conversion rate, and a 116% increase in search-attributed revenue. The Google Search Appliance is giving back to our customers and our Ecommerce team – customers are able to quickly find the parts they need and the reduction in search maintenance allows our Ecommerce team to spend more team focusing on what matters – helping our customers build their dream cars.

Since its founding in 1881 by visionary relief coordinator Clara Barton, the American Red Cross has been the nation's premier non-profit emergency response organization. Today, in addition to domestic disaster relief, the American Red Cross offers compassionate services, from help for the needy to educational programs.