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Posted by David Markle, Director of Retail Experience, Hayneedle

Editor's note: Today’s guest blogger is David Markle, Director of Retail Experience for Hayneedle, an online retailer of home furnishings. See what other organizations that use Google Search Appliance have to say.

Hayneedle.com offers millions of home products, requiring a robust shopping experience to help customers discover exactly what they're looking for. The name "hayneedle" contains the seed of a promise – a perfect find for each customer's unique needs and tastes. To that end, Hayneedle has embarked on a process of continuous improvement of our site's discovery tools, including the addition of a much better search solution, powered by Google Search Appliance.

Our previous search solutions couldn't handle the large amount of content indexing and diversity of search queries that hayneedle.com customers entered. Performance lagged, and the search results weren't highly relevant. Our customers demanded better, and we set out to fix the situation.

We considered every possible search provider in the market, grading them on a list of more than 100 features with a focus on performance and search relevancy. We evaluated each for its potential to provide us a scalable solution that could grow with our business. Google Search Appliance emerged as the leader in the areas that mattered most to our customers and clearly offered the best return on investment.

Since we began using Google Search, hayneedle.com has seen revenue per search increase by more than 20%. In addition, the conversion rate for shoppers who use search has increased by 12%, and the average order value for shoppers who use search has gone up 5%. Google is the perfect partner as we seek to continually improve our retail search solution and help our customers find the perfect products for their home.
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Posted by Yakup Dogan, Assistant General Manager for Alternative Distribution Channels, Yapı Kredi

Editor's note: Today’s guest blogger is Yakup Dogan, Assistant General Manager in charge of Alternative Distribution Channels at Yapı Kredi, one of the largest retail banks and the largest credit card issuing bank in Turkey. View their case study to learn more and see what other organizations that have gone Google have to say.

For me, one of the best things about working at Yapi Kredi is the genuine desire to make the banking experience as simple and enjoyable as possible for our customers. With this in mind, my team and I recently undertook a major re-design project to help improve the customer experience for the three million unique monthly visitors to our website.

And it was a big re-design. We literally got rid of everything on the site apart from a search bar. No confusing menus. No clutter. Visitors to the site can type what they need into the search bar and get directed straight to the answer. It is easy to use and we have had fantastic feedback from our customers. Not only has the number of daily site searches increased by 1000%, but users are spending an extra 30 seconds on average on the site.

Most importantly of all, the shift to the new site has made a genuine business impact. We’ve seen a 134% increase in loan applications since we re-designed the site and I attribute this to how easy it is to navigate around and use the site.



It’s safe to say we couldn’t have done any of this without the GSA. It offered advanced relevancy, ease of use, familiarity and lower TCO. Data security is very important to us and the GSA’s ability to integrate all of the domain’s security features was crucial.

Despite the enormous growth in use of the site, thanks to the GSA the number of admin staff I need to allocate to search remains the same. And because the volume of searches is now so much higher, we can better understand what customers need and are looking for the most. This, combined with web analytics, opens up a high level of insight into our customer’s expectations, frustrations and needs.

This enhanced visibility also enables us to better target our promotion of products to the right people at the right time during their visit, and increase sales. I firmly believe we’ve set a new standard for a simple, effective website experience in the financial sector.
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Posted by Eliot Danner, Reperio Concepts

From large Government departments through to small local realty companies, geographic information can be extremely valuable to organizations. However, this useful information often ends up trapped in files or databases, inaccessible to the average employee or user. Many organizations make use of a geospatial tool that presents information in a geographical context.

Behind the scenes, it can be an expensive process to get to this stage because the data needs to be found and “geocoded.” Geocoding is the process of examining a piece of information containing geographic references and adding information about the map coordinates within the document. Once geocoded, a piece of data is available to be shown in a geospatial tool. To put it simply, it is the connection made between address information and map coordinates. This is often a manual process which can be expensive and time consuming.

For us, automating the search and geocoding process was the next logical step, so we developed a tool called GeoFind, which enables an end-user to easily find geospatially relevant data and show it on a map. GeoFind offers an on-the-fly geocoder combined with the Google Search Appliance (GSA) to locate and present information through Google Earth or Maps. The GSA can connect to multiple large document stores and securely crawl all of the content. GeoFind uses the GSA to process a search query and sends the results to the geocoding engine to look for geographic clues, such as addresses, city references, or landmarks. After it identifies the clue, GeoFind displays the search results via the Google Earth Globe or to Google Maps.



This is all done automatically without an administrator having to do manual data processing. For example: Imagine a police department wanting to make police reports accessible to the public on a map. The traditional approach would be to individually read and geocode the reports. Using GeoFind, it isn’t necessary to perform this expensive and time consuming data preparation. Instead, they can point their Google Search Appliance at the reports and have them immediately displayed on the map.

You can find out more about GeoFind at ReperioConcepts.com or contact me.
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Posted by Roth LaFleur, Product Manager for Amirsys

Editors note: Today’s guest blogger is Roth LaFleur, Product Manager for Amirsys, a company specializing in delivering useful, timely medical information to physicians and other healthcare providers.


We have 40,000 users in 50 countries—top physicians, surgeons, and residents for STATdx—our imaging point-of-care, diagnostic clinical decision support portal. As you can imagine, time is a important to them and affects both the cost and quality of patient care. For busy radiologists, time spent performing diagnoses is tracked and billed on a per-minute basis and can be a critical factor in delivering care. This makes fast, relevant search a key element of STATdx. Working with Search Technologies, we integrated the Google Search Appliance (GSA) into the STATdx diagnostic support portal.

We were expending a high degree of effort to support the search capability in our STATdx portal. Even with a full-time employee dedicated to the effort, the relevance of search results continued to be unsatisfactory. The existing system lacked the ability to “learn” based on user interactions. Features such as spell correction, a “did you mean” function to recommend different terms, and translation of search terms needed to be accomplished through programming and constant tuning.

After a comparison of several service providers, we engaged Search Technologies Corporation to help us implement the Google Search Appliance. Search Technologies partnered with our team to identify the unique search needs and find an optimal approach to provide fast, relevant search for the STATdx decision support portal quickly and cost-effectively.

The Amirsys development team integrated the Search Appliance into STATdx, where now search is a central feature, accessible in every part of the user interface. Capabilities from Google such as automatic query completion greatly enhance decision-making due to improved usability, relevance, and speed. Before implementing the GSA, average response time for searches was five to seven seconds, with some very general searches taking up to 15 seconds. After integration of the GSA into STATdx, query time has been reduced to milliseconds, saving valuable time for Amirsys clients and the healthcare professionals and patients who rely on their diagnoses.

For us, integration of the Search Appliance into STATdx has enabled us to provide better, faster services and reduced costs by eliminating the need for someone dedicated full-time to the task of special programming and tuning. And for the radiologists who use the STATdx system, we are helping them by increasing speed, accuracy, and diagnostic confidence in complex cases—and most importantly elevating the quality of care.
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Posted by David Watson, Executive Project Sponsor for Calgary.ca for The City of Calgary.

Editors note: Today’s guest blogger is David Watson, executive project sponsor for calgary.ca for The City of Calgary. He sponsored a sweeping program to bring greater efficiencies to operations and provide enhanced and broader services to citizens. At its heart is a new search-centric website launched today, and powered by the Google Search Appliance.

Many municipalities today are under increasing pressure to reduce overhead while providing a wide array of services to citizens. In The City of Calgary, we looked to the Internet to enable us to provide enhanced citizen services as efficiently as possible. Our research showed several interesting facts:
- Over 93% of Calgarians use the Internet.
- Only 18% of traffic came directly to our home page - 55% of people came from search engines, primarily Google.
- Citizens want to interact with us online, instead of spending time on the phone or in-person - 60% noted better convenience, such as not having to drive to a city facility. Others noted speed and 24/7 availability.
- More than 40% of Calgary citizens said they wanted more services online.

Our public-facing web presence, which has 16,000 pages of content, across 28 business units, with a wide variety of applications, functionality, documents and information for our citizens, handled 9 million visits in 2010. The major drawback was that the information was difficult to find.

Forty-seven percent of Calgary citizens surveyed reported that the incumbent search engine on Calgary.ca did not work well. It required knowledge of city acronyms and terminology, something many citizens, understandably, don’t possess. Our content and our site was cluttered, out-of-date, and difficult to weed through. We struggled with maintenance as individual business units continued to add to our already packed site.

In response, we formed the Web Leadership and Renewal Program in 2007. Among the chief goals was to provide citizens with easy-to-use search and better access to city programs and services. This led us to create an entirely new, search-centric site which was first concepted and tested in November 2009, and finally launched today.

The Google Search Appliance (GSA) is the cornerstone of this new site and our efforts to improve access to services and programs and increase government efficiency. It is linked to a content management system, ESRI for interactive mapping, and to websites such as calgarymayor.ca to provide a holistic, integrated search experience.

Now, citizens can search for everything from YouTube videos on saving water to animal services and permit information, and they can easily serve themselves by finding answers to everyday questions. Calgary.ca is just as easy and effective as searching on Google.com. The search-based concept lets Calgarians type in common keywords or phrases to find what they need, without specific knowledge of city acronyms or terminology.

We can conserve phone and in-person resources for more complex requests and apply valuable government resources more strategically. Citizens benefit from the convenience of finding most of what they need online. They can avoid unnecessary driving and parking fees and have 24/7 access.

Certain search features of the GSA were very important to us. Topping the list were best bets, synonyms, and spelling correction. Related searches and content rating were also vital, as well as the ability to easily promote the relevance of a search result based on its popularity. The Google Search Appliance provided all of these capabilities, plus it had a reputation for being very easy to install and maintain.

Citizens are rapidly adopting search now. Early metrics show that only 4% of visits to the old calgary.ca used the internal search engine. In comparison, 65% of visitors to the new calgary.ca used the the GSA, and the search results page is the second most visited page after the home page.

Ultimately, our job is to provide city services as efficiently as possible. We strive to do more with less. By making the right content easy to retrieve, citizens get the convenience they seek—and we can reduce unnecessary overhead and increase the value and variety of our services and programs.
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Posted by Ivan Chou, Web Applications Engineer for the American Red Cross

Editors note: Today’s guest blogger is Ivan Chou, Web Applications Engineer for the American Red Cross. When the American Red Cross was struggling with sub-optimal search functionality, it turned to the Google Search Appliance (GSA) to improve information “findability,” both for internal and external users.

Since its founding in 1881 by visionary relief coordinator Clara Barton, the American Red Cross has been the nation's premier non-profit emergency response organization. Today, in addition to domestic disaster relief, the American Red Cross offers compassionate services, from help for the needy to educational programs.

As one of the world’s largest non-profits, we rely on our public-facing websites and our intranet to keep millions of people and tens of thousands of employees and volunteers informed about our activities. On any “normal” day, we get up to 200,000 hits on our main website – but that number swells to millions during any disaster. The main external website, www.redcross.org, receives significant traffic from people seeking everything from CPR class schedules and Blood Drive locations to information about disasters, such as the 2011 U.S. tornadoes.

With such a heavy reliance on the web for delivering information, the American Red Cross needed a faster search system that would deliver better results. We had been using a solution that came bundled with our content management system (CMS), which we implemented in 2009. That search system used a meaning-based context model, which means results were driven by questions, phrases or sentences rather than keywords – but this approach often failed to deliver relevant results. People had to know in advance, for example, if they needed to search about community services, educational programs, international relief, and so on – it was a lengthy, and not very successful process.

Slow performance and lack of relevant results prompted us to investigate search alternatives – an initiative that coincided with a redesign for www.redcross.org and creation of www.measlesinitative.org, a new site supporting a multi-agency push to help halt the spread of measles worldwide.

Working with one of Google’s solution partners, Fig Leaf Software, we began evaluating our options and calculating the costs and benefits of deploying a new search solution. We were at a tipping point – we would have to pay more in licenses for our CMS to support our sites, but we saw in evaluating different options with Fig Leaf that we could save IT costs and achieve better results by setting up two Google Search Appliance (GSA) systems rather than staying with siloed CMS-based search systems. After substantial evaluations, our outsourced data center deployed two GSAs: one for production and the other as a backup – we wanted a redundant solution so that people could reliably find information in the event of emergencies.

The Google Search Appliance systems were implemented over a single weekend, and they now power search across our employee intranet as well as on the public redcross.org and measlesinitiative.org sites.

Right away, the search results from the GSA were excellent. We did almost no tweaking on our end, and our internal and external users comment on how pleased they are that the right search results come straight to the top, whether the query is about CPR class schedules or disaster relief. Visitors to the intranet as well as to the two public websites now have ready access to information through a powerful, intuitive and familiar search experience.

When we moved to the Google Search Appliance, search just started working, and working very well. We predicted that we could save IT costs and achieve better results by setting up the Google Search Appliance, and that’s exactly how it turned out.
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Posted by Jim Chow, Global Partner Programs, Google Enterprise

Resellers are one of the key drivers of customer adoption of Google Apps, Earth, Maps, and Enterprise Search. Over the last few years, the Google Reseller Program has grown to include over 3,000 resellers across 70 countries. We are excited to see our partners share our commitment to customer success. We will continue investing in our Reseller Program to ensure that all of our partners have the support and technical expertise they need to enable successful customer deployments.

Beginning today, we will start to recognize high-performing partners as Premier Resellers. Authorized Resellers remain a core focus for our Reseller program, and we will continue to invest in resources, tools and training to help Authorized Resellers succeed. For Authorized Resellers to become Premier Resellers, we have an objective set of eligibility criteria based on revenue, technical expertise and customer success. We are committed to working with each of our resellers to help them meet these specific qualifications.

We're also introducing additional categorizations to help customers identify resellers who focus on specific Google products and specific size companies.

As our reseller partners continue to help customers succeed, we hope these new standards will help them strengthen their business by providing clear benchmarks for them to strive for and meet. Current and prospective Google Resellers can learn more about the different categories and about becoming a Premier Reseller, including eligibility criteria and benefits, by visiting our Google Reseller Program website.
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It’s Google Commerce Search’s first birthday and we are celebrating it with Jack Kiefer, CEO of BabyAge.com, one of the top 500 online retailers in North America. Since implementing Google Commerce Search, BabyAge.com has seen searches rise 58% and search page views grow 64%, contributing to a 34% increase in sales conversions. You can read about Jack’s experience in this case study or watch this video to hear more:



Google Commerce Search (GCS) is Google’s core search technology tailored for retailers. It’s an e-commerce search solution that’s hosted in the cloud, meaning you don’t need to install any hardware or software. It also uses the exact same product feed that many retailers already submit to Google Products – so most of the work associated with the typical e-commerce search implementation is already complete. Finally, GCS provides extensive administrative controls to customize search results and navigation so that they are just right for your website.

Since our debut last November we’ve expanded geographically – we now offer GCS in the United Kingdom, Australia, France, Germany and Japan – and have added many new features like query auto-completions and a merchandising dashboard. Needless to say we’ve grown quite a bit in a year!

Just as we’ve progressed in our first year, the Google Commerce Search team strives to continue to improve online shopping and we need your help! Share your best and worst experiences from Cyber Monday, and we’ll publish select submissions in a few weeks. If you’re one of the first 50 respondents we’ll send you a Google sticker as a “thank you” gift.

Posted by Guillaume De Zwirek, Associate Product Marketing Manager, Google Enterprise Search
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A good product is like your favorite pair of shoes – it sees quite a bit of use, takes a few scuffs, and sooner or later is due for a shine. Google Site Search is used by thousands of companies across the globe, and based on product use, customer feedback, and a general desire to make things easier, we recently decided that we’re due for our polishing. So we’re shining Site Search up by simplifying the way we charge for our service.

To date, we’ve charged for Google Site Search based on both the number of submitted search queries and the number of pages indexed. We noticed that many of our users had a difficult time estimating the number of pages included in the scope of their search engine, so we are introducing a new pricing system that factors only the quantity of submitted queries your Google Site Search engine receives each year. Now our pricing is much simpler and scales to accommodate the size of your business. The vast majority of our users will be unaffected and many will even begin paying less when the new prices take effect upon their annual renewal.


Please note: This pricing change applies to all new
subscriptions and renewals as of November 12, 2010.

And to give your website a little extra shine, we are now doubling our on-demand indexing quota for all subscription plans, so new web pages added to your site will be quickly indexed and made searchable. So get out that elbow grease and join us in improving search on your website!

For more information on pricing, please visit the Google Site Search website and Help Center articles.

Posted by Guillaume De Zwirek and Clay Maffett, Google Site Search team
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If you’ve been to a grocery store or even switched on your television this week, you may have noticed that Halloween is here – a telltale sign that the holiday season is approaching. And since holidays mean more shopping, here at Google our Commerce Search team has been working very hard to help get your retail websites ready for the business boom.

For most retail businesses the holiday season can be the busiest time of the year, and we want to help you get excited about it. We’ve been listening to your feedback and noticed that many of you desire a greater ability to customize your site search so that it’s exactly the way you want it. Today we are pleased announce that we are giving you your holiday gift early, and in the form of three new customization features.

1. Control over auto-completions. Query auto-completion leverages the machine learning of Google to automatically provide a relevant list of suggestions every time a user types a search query on your site. While this eliminates the need for manual entry of query suggestions, many of you still wanted administrative control.

With this feature, users can now control their auto-completions. Let’s say you are an online candy reseller and typing “ch” triggers “cherry cough drops” and not “chocolate covered almonds,” your most popular treat.


You can add “cherry cough drops” to your list of exclusions and “chocolate covered almonds” to your list of inclusions to display the auto-completions you prefer. For more extensive customization, you can even upload inclusions and exclusions in bulk, so you don’t have to enter the query customizations line by line.


2. Easier Facets. We have made it easier to build navigation features by auto-populating the options based on what we know about your specified attribute. So, if you want to build a facet around “shirts,” options for price, color, size, and any of your own particulars will be listed automatically. This makes it simple to customize search results.

3. Improved Documentation. Now you can find information about how to customize your search with improved documentation and code samples. These can be found at the GCS code page.

These new features can be activated today by visiting your GCS control panel, and we hope that while you’re eating Halloween treats you’ll utilize them to prepare your e-commerce site for the holiday rush. If you are new to Google Commerce Search, visit google.com/commercesearch for more information or to sign-up now.

Posted by Andy Herrman, Software Engineer and Salmaan Rashid, Senior Technical Solutions Engineer
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Did you know that a user spends an average of just eight seconds on a website before deciding whether to stick around (Marketing Sherpa)? If you’re an e-commerce site, this means you have to be faster than Usain Bolt - the world record-holder for the 100m dash.

Next week, find out how Google can help you capitalize on those eight seconds and improve your online shopping experience. Visit the Google Commerce Search team at Shop.org’s Annual Summit, held in Dallas, Texas from September 27 - 29.

If your organization plans to attend the show, be sure to visit Google in Booth #120 and attend the Big Ideas session Wednesday at 12:45 PM featuring Nitin Mangtani of Google Enterprise, who will be speaking about search insights for today’s e-commerce technology.

The Google Commerce Search team will be joined by Product Search, AdWords, and the Google Affiliate Network. We can’t wait to show you the many different ways we can help your business.

Posted by Guillaume De Zwirek, Google Commerce Search team
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Editor's Note: We're pleased to welcome Jim Helou, Vice President of the Google division at DLT Solutions, a Google Enterprise Partner. Jim and his team provide leading enterprise solutions, such as the Google Search Appliance, to the Public Sector.

The DLT team understands the principle of service and works with their Public Sector customers to determine the best product fit, necessary services & training, post-implementation support and procurement options to fulfill their mission.

"Practice what you preach." We’ve all heard that saying, right? At DLT Solutions, we’re a modern day example of the age-old adage. DLT Solutions, a value-added reseller of information technology products to federal, state and local government, recently partnered with Google to bring their innovative products to the public sector marketplace. Among Google’s business solutions is the Google Search Appliance 6.0. We at DLT figured what better way to preach the gospel of Google than to be users ourselves.

DLT Solutions recently installed the Google Search Appliance (GSA) for searching the DLT intranet. We chronicled the installation of the Search Appliance 6.0 by two DLT Web developers at our headquarters outside of Washington D.C in a two-part real time video, now available to view at www.DLT.com/GSA.






(That's Part One, above; you can also view the Part Two on the DLT YouTube channel.)

The video is a timed demonstration of how fast and easy Google’s latest version of the Search Appliance is to install. In less than 20 minutes we had taken the Google Search Appliance out of the box, installed, and configured the Search Appliance for our intranet file search. Your own deployment time may take longer depending on how many data sources you're searching and how many files you need to crawl. The point, however, is just how easy it is – one server, two network cables, and a power cord. No army of consultants necessary.

Looking back, search results in the pre-GSA days were…sloppy. Nowadays, with the GSA, the customizable search criteria makes for a more personal internal search experience. Employees can find the information they need faster allowing them to focus on more mission-critical tasks.

DLT uses Google’s search solution for not only our intranet, but also our public website. The Search Appliance’s relevant search results in the recognizable Google format has allowed our government users to get the information they need while increasing the number of qualified prospects for DLT.

We confidently tell our customers how easy the Google Search Appliance is to install and use. We know. We’ve done it.

Posted by Dan Israel, Product Marketing Manager, Google Enterprise
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From building and improving search on Google.com, my fellow engineers and I have learned a lot about how people search and why factors such as stemming, spelling, and synonyms are so important, even in the context of our business tools.

One of our first and most important observations was that returning zero results for a search query is one of the fastest ways to frustrate visitors – and lose potential customers. Shoppers who have made it to your site and searched for a product or category have expressed clear interest in buying from you, and returning no results is akin to accidentally forgetting to turn around the "Closed" sign on your storefront door in the morning!

Fortunately, retailers do have tools available to avoid this pitfall: automatic stemming, spell-checker, and synonym dictionaries can help ensure that customers find related or similar products on your site, even if they don't type in the exact product name or description text.

Like Google.com, Google Commerce Search has always arrived "out of the box" with the best automatic stemming, spelling, and synonym technology available. Starting today, it's become even easier for retailers with unusual or distinct product catalogs to upload and manage custom synonym dictionaries.

Now retailers who choose to enable advanced synonym options can simply add sets of synonyms specific to their product lines and can also trigger search expansion, so that the query as typed automatically triggers results for synonymous products.



Google already has a large body of synonym data for general search terms, and since Google Commerce Search lets you harness many of the search features of Google.com, you shouldn't bother replicating the work. Instead, focus on adding synonyms for queries specific to your product line or online store.

It's easy for search engine administrators to add synonyms to their accounts. Simply log into the control panel and add or delete search terms you want to trigger the synonym expansion. Or, if you have a large number of terms to add, you can create an XML file and quickly upload that to your account.

We hope you'll join us on our quest to end unnecessary zero result queries!

Posted by Tianyu Wen, Software Engineer

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If your company runs a website, you already know the importance of search engine marketing and optimization. But are you confident that your website is providing the very best user experience possible? If you haven't added or improved your search function yet, you could be missing out on conversions, sales, and repeat visits.

Next week, we're hitting the road to help spread the message about Google Commerce Search and Google Site Search. Visit us at Search Engine Strategies New York, held March 22 to 26th at the Hilton New York. Stop by the Google booth (#1007) to ask questions and learn how to bring visitors to your site, optimize their experience, and convert them into loyal customers.

On Thursday, don't miss our lunch session on Increasing Conversions with Google Site Search Solutions. Nitin Mangtani, Senior Product Manager on Google Enterprise, will explain how improving your site's search engine – whether you run an e-commerce or any other type of site – is key to stretching your SEM dollars and converting each and every visitor.

We'll have a few fun Google schwag giveaways too, so we hope that you'll join us. All conference registrants are welcome and no additional sign-up is needed.

Hope to see you next week in the Big Apple!

Posted by Anna Bishop, Google Enterprise Search team
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Although it "makes sense" that good search can increase website ROI, especially for eCommerce websites, it's important to back that intuition with quantifiable data supporting the value of online research search. Thanks to recent research from Market Strategy Group, the evidence is in.

Market Strategy Group's new white paper, titled "Search for Revenue: Leveraging Powerful Search to Boost eTail Sales" shares a range of data indicating how adding or improving search capability on eTail sites can significantly raise revenues. The study covers why site search is more important today than ever before, and delves into the potential ROI companies can achieve by having advanced search on their eCommerce sites.

We're sharing firsthand perspecitves on that value in an upcoming webinar hosted by eCommerce specialists MultiChannel Merchant:

Search: adding real ROI to eCommerce websites
Wednesday, February 3, 2010
1:00 p.m. EST / 10:00 a.m. PST

During this hour-long webinar, you'll hear from:All three speakers will answer audience questions as part of this event.

Register here. We hope you'll join us to get the facts on how effective search boosts results for online retailers.

Posted by Ashley Gorringe, Enterprise Search team
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How can e-retailers surface product information and a vast number of product attributes for shoppers without sacrificing speed or relevance? In November, Google's enterprise search team launched a new website search option designed specifically for online retailers: Google Commerce Search. Since then, we've heard from many agencies, partners, and solution providers who wanted to learn more about the development and technical features of the product, because website search can present unique issues for online retailers.

If you're looking to dive a bit deeper into the technical side of Google Commerce Search, join us for a behind-the-scenes look in an interactive webinar in which Google's search product managers and engineers will review how Google Commerce Search works, address implementation and administrative questions, and discuss key product capabilities.

Google Commerce Search "Under the Hood"
Monday, February 1, 2010
1:00 p.m. EST / 10:00 a.m. PST

This webinar will include a question and answer session. We hope you'll join us for this informative online event.

Posted by Anna Bishop, Google Enterprise Search team
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The holidays may still be wrapping up, but retailers around the globe are already thinking about the coming year. While final numbers for the 2009 holiday season are being tallied, early estimates suggest growth in e-commerce sales, which grew 15.5% over the 2008 holiday season – quite a contrast compared to 3.6% growth for the overall retail industry (see MasterCard Advisors Spending Pulse, reported in Wall Street Journal, December 28, 2009).

Here at Google, we're looking closely at how Google Commerce Search, our recently-launched retail-specific website search service, can help online retailers use search to improve the online shopping experience.

Next week, visit Google Enterprise at the National Retail Federation's BIG Show, held in New York, New York from January 10 – 13. If your organization plans to attend the show, be sure to visit Google in Booth #365, and in the adjacent Cyber Lounge, to learn how tools such as Google Commerce Search, the Local Business Center, and the Google Maps API can help you build a strong 2010.

Posted by Anna Bishop, Google Enterprise Search team
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Real-time information is becoming an increasingly important part of searching online – both for business and consumer search users. Yesterday we announced the launch of real-time results on Google.com, and today we're announcing that the Google Search Appliance (GSA) can show users tweets from Twitter next to their internal Search Appliance results.



Social information is important for businesses: employees searching for information needed to do their jobs benefit from real-time news too. They might be developing a new breakfast cereal, or designing a marketing plan for a clothing line, or writing strategy report for a political campaign. In all of these cases, understanding what is being said just as Twitter users are saying it can be invaluable.



Google’s focus is to provide the most relevant search results to users. In the case of the GSA, this means accessing information from multiple sources, aka universal search. To this end, we already offer a feature called Related Web Results, which allows employees to view results from Google.com alongside corporate search results.

Customers have told us that placing web results next to intranet ones often allows employees to think differently about a particular topic and approach it in new ways. By integrating enterprise search with more of the information that exists in the cloud, like tweets, employees can more easily leverage the wisdom of the crowd.

To turn the Twitter box on in GSA results, follow the instructions provided here. It should take no more than 15 minutes to get up and running. It can be enabled for only some users, all users, or set up so users can choose themselves whether they want to see the Twitter results by using a keyword trigger (like 'twitter'). Integration info and how-tos for this feature can be found here, and happy realtime reading.

Posted by Cyrus Mistry, Product Manager, Google Enterprise Search
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Finding your business information within Google Docs should be as easy as finding information on google.com. To meet that goal, over the next few days, we will be enabling new search features in Google Docs that provides better relevancy as well support for stemming and synonyms.

Sort by relevance. The first change is the addition of relevance ranking in Docs search results. Until now, when you searched for a document, spreadsheet, or presentation, results were sorted by "last modified" date.

Now, search in Google Docs will look at various "signals", including whether you've authored a document, whether they've been explicitly shared with you, and other factors to present the most relevant items at the top of your results list. This personalization improves search across shared files, and each user gets the results that are most relevant for them.

Adding to this personalized approach, we've also added a new menu on the right side of the toolbar to let you view, and fine-tune, your search results by "Relevance," "Starred," or "Last Modified" results.

Stemming and synonyms. Search in Google Docs now also includes automatic stemming and synonyms, so that your results are good even if your typing is off. If you search for "meeting note," results will include a few variations of those words, including "meeting notes" (which is what you probably meant to type).

Posted by Balazs Racz and Liviu Panait, Software Engineers, Google Apps Search


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