Posted by Kevin Ackhurst Managing Director, Australia and New Zealand, Google For Work

Starting a business requires passion, dedication, and a clear vision—and powerful tools that help entrepreneurs bring their ideas to life. In September, we shared the results of a new Deloitte report that showed that companies using an above-average number of cloud services grow 26% faster and drive 21% more profit than those that use no cloud tools.

Now we’ve teamed up with international research agency GfK to study cloud adoption among new SMBs—those established up to three years ago—in Australia, Malaysia, Singapore, South Korea, and Taiwan. Like their peers on the other side of the globe, these businesses are using the cloud as a tool for growth. Here are a few of the key insights we uncovered:

Most new SMBs are cloud users. 77% of companies that participated in the study have adopted cloud services. Cloud technology tends to be easy to set up and manage, so new business owners can let their IT run itself and instead focus their time on the work that matters .

New SMBs that take advantage of the cloud envision a brighter future. 70% of companies that use cloud services expect revenue to increase over the next 12 months, compared to 48% of businesses that don’t. Like the Deloitte study, these results point to a correlation between cloud adoption and fast growth.

Cloud services can help new SMBs build their brand. 72% of companies that adopted a custom email, like name@yourcomany.com, saw an increase in engagement and 74% saw an uplift in sales. Small businesses rely on the use of cloud services to get up and running quickly, and professional email addresses for domains are a common first step.

Getting a new business off the ground is always challenging, and building momentum in the early years can be even harder. Our latest research suggests that cloud services can help young companies build further engagement with customers, drive sales and set the business up for growth.

Posted by Suan Yeo, Head of Google Education, Asia-Pacific

With a new academic year comes a new way of learning.
Increasingly primary, secondary, and university students and faculty are using Google Apps for Education, a free suite of productivity tools designed to help people work together better. This also include three top-tier universities in Australia who are going back to school this year with Google Apps. The universities of Griffith, Macquarie and Monash join the community of thousands of institutions worldwide using Google Apps for Education to enhance their students’ learning and to increase organizational efficiency. This community includes 72 of the top 100 schools in the USA and 20 million students and teachers worldwide.

Griffith University is a leading research university with a strong international focus spread over 5 campuses. They were looking for an easy-to-use communication and collaboration platform that offered more storage capacity and a better user interface, regardless of access device or location.

Monash University has a presence in Malaysia, South Africa, India, Italy and China, and benefits from being able to streamline communication among its dispersed students and staff.

“How could you not consider Google Apps in the world we are in today? It, to me, is the best productivity tool you could imagine, in the most intuitive fashion.” 
—Adam Shoemaker, Deputy Vice-Chancellor (Education), Monash University


Macquarie University was in fact the first university in Australia, and amongst the first in the world, to offer Gmail to their students, setting up 68,000 accounts back in 2007. Since then, they have switched on more and more of the suite’s features, and in 2012 even became the first Australian university to map its campus 3 dimensionally in Google Earth.
Several students from each of these universities have also been appointed as Google Student Ambassadors this year, and will join students from 25 other universities this week in our Sydney office. They will learn first-hand how Google Apps for Education can help to uncover a new way of learning, and help others on their campuses to use technology for good.

For more information about Google Apps for Education, and to sign up today, visit www.google.com/apps/edu. Or say hello in person June 3-5 at EduTECH in Brisbane, Australia.