Posted by Daniel Shemtob, owner and founder of The Lime Truck

Editor's note: In honor of National Small Business Week, we'll be sharing stories about small businesses that have gone Google. Our guest blogger today is Daniel Shemtob, owner and founder of The Lime Truck, a Los Angeles-based food truck that serves new American cuisine. See what other organizations that have gone Google have to say.

My passion for food started before my seventh birthday, when I taught myself how to make mushroom and olive Passover Matzo pizzas. Over a decade and many pizzas later, I decided to make food my career: I opened a food truck, The Lime Truck, in 2010, and won the Food Network’s “The Great Food Truck Race” in 2011, just a year later. We’ve been moving full speed ahead ever since.


I love running a food truck company, but it’s also a chaotic undertaking. We employ more than 25 people, dish out at least six menu items, and make stops at more than 30 different locations in the Los Angeles area each week. Organization is key and having the proper lines of communication is essential. I moved the company to Google Apps in June of 2011 primarily for dependable email, but we realized quickly that Calendar and Docs were just as indispensable.

Our shared Google calendar is our time management lifeblood. We have an invite for each truck that details each day’s menu and shift schedule, so everyone can see who’s working where, when they have to be there, and what they’re serving. Most importantly, we can update it at any time and know our whole team is looking at the right information. That way, if we run out of Crab Ceviche and have to switch in the Yum Yum Lamb Sandwich, we just update the shared calendar invite, and everyone knows what’s on the menu.

We got one of our partner farms to switch to Apps, and it’s made our communication with them significantly faster and easier. Now, we track everything in Docs - ingredients, quantities and delivery addresses - so all the the latest information is in one place. Getting notifications when someone adds a comment in a doc lets me and our farm know exactly where someone needs help or that something has changed.

Before using Google Apps, I felt more like a project manager than a business owner. Now, I get to focus on what I love - helping my company grow. I just opened my first restaurant, TLT Food, in Westwood and I'm writing a cookbook. Food is my life and The Lime Truck is my passion – well, that and our amazing Ahi Tuna Poke Nachos - and I wouldn’t be where I am without the help of Google Apps.

Posted by Kim Plahn, President, Dunn Bros. Coffee

Editor's note: In honor of National Small Business Week, we'll be sharing stories about small businesses that have gone Google. Today’s guest blogger is Kim Plahn, President of Dunn Bros. Coffee, a franchise based in Minnesota with over 80 coffee shops. See what other customers that have Gone Google have to say.

When Ed and Dan Dunn started Dunn Bros. Coffee in St. Paul, Minnesota in 1987, they refused to open just another coffee shop. They would be different -- their high-quality craft roasts would be as popular as the community of fans that flocked to them. Like the legendary Eugene, Oregon coffee houses that inspired them, Ed and Dan sought to foster the connection between customers through their shared appreciation of exceptional coffees, fresh roasted in the store every day. As CEO of Dunn Bros., I’ve made sure our blends change while that core value stays the same.

Kim Plahn, CEO, Dunn Bros. Coffee

Dunn Bros. Coffee has grown to over 80 locations in eight states since we opened our first shop. But that growth wasn’t always easy: until a few years ago, we were bogged down by the limitations and costs of our servers and legacy hardware. We needed a new IT system that was more cost-efficient and would let us focus on scaling our business.

Since we don’t have a dedicated IT department, we turned to our partner, Agosto, to help us find a better way for our corporate team and dozens of franchisees to communicate, coordinate and operate easily, whenever and wherever we were. They told us we needed Google Apps for Business, and it didn’t take us long to agree.

All the tools available to us as part of the Google Apps suite make partnering with our Support Center staff and franchisees a breeze. We use Groups to encourage discussion between our store owners, who have in turn transformed it into a forum for sharing best practices, troubleshooting and brainstorming. Sites lets us share our recipes, roasting profiles, training documents and marketing plans all in one place, so our employees don’t have to search through dozens of emails to find the latest version of the document they need. We have a shared Calendar with our weekly calls, new coffee releases, and promotions, so everyone’s in the know and on time.

We can’t imagine a day without Google Apps, and neither can our franchise owners. All we need is a cup of Dunn Bros. coffee to get us started in the morning, and the rest falls into place.

Posted by Jeremy Davidson, CEO of Monroe Restoration

Editor's note: In honor of National Small Business Week, we'll be sharing stories about small businesses that have gone Google. Today’s guest blogger is Jeremy Davidson, CEO of Monroe Restoration, a disaster restoration company based in South Bend, Indiana. See what other organizations that have gone Google have to say.

When I first joined Monroe Restoration, the company couldn't afford to pay me, but I took the job anyway. I'd seen enough homes destroyed by tornadoes, floods and fires that I was willing to take a personal risk helping people get their lives back together after disaster. It didn’t take long to realize I wanted to run the company myself. I saved enough money to buy out the owner and took over as CEO in 2003. In the last ten years, Monroe has grown from a three-person operation to 27 employees across two locations. At that kind of scale, we can help a lot of people: when a tornado hits, we receive 150 to 200 calls in just a few hours, and on any given day, we’re managing between 50 and 100 projects.

Two years ago, we found ourselves in the face of a different kind of disaster: our Microsoft Small Business Server crashed, effectively stripping us of the tools we needed to help our customers. I turned to Boyd Smith, the founder of Google Apps Reseller TechKnowledgey Inc., for help. I’ve known Boyd for over a decade - we live in neighboring towns, we’re both training for our pilots licenses and he’d been our go-to IT guy for a few years. I told him we needed a new and reliable platform that would help streamline communication between branches and keep our field techs connected while they traveled on-site. He told me we needed Google Apps. We started migrating the entire company the next week.

TechKnowledgey didn’t just help us move to Apps - they’ve helped us become a better business. We buy a lot of materials from the road, so Boyd and his team built a custom purchase order system using Google Sites and Forms that lets our field techs request POs directly from their phones, wherever they are and whenever they need something. Our accounting team receives the requests and can approve them immediately, letting our employees buy the tools they need on the spot.

We’re always looking for new ways to grow the business and TechKnowledgey is continuing to show us how to use Apps to make it possible. When we opened our second office, I wanted our employees to feel a sense of camaraderie regardless of where they sat. Boyd and his team introduced us to and trained us on Google+ Hangouts. Now we can’t get enough of them. I’ll fire up a hangout to catch up with my General Manager or host an all-hands without even thinking about picking up a landline.

I know how to help someone whose roof has been torn off by a tornado or whose basement has been filled with water by a flash flood. I also know that Google Apps makes us better at saving and restoring these homes, and that TechKnowledgey helps us get more value from Apps than we could have on our own. And anything that makes it possible to get more people back on their feet after a disaster is a win for everyone.

Posted by Bonny Lau, Product Manager, Chrome for Business and Education

Editor's note: As part of our series focused on celebrating National Small Business Week, we are featuring stories, tools and resources that can help small businesses grow and innovate.

American entrepreneurs have good reason to celebrate this week -- it’s National Small Business Week. Entrepreneurs all over the world, like you, have a knack for wearing many hats, being scrappy and spotting new opportunities. And the tools you use should be intuitive, scale quickly and easily, and offer ubiquitous accessibility.

Luckily, many business web apps today are perfect for small and growing businesses. Accounting apps are intuitive enough to be used by someone without a CPA. Managing customers comes with pricing that scales as your business grows. And your social media management and email campaign tools can work with each other via clever APIs. Best of all, you and your team can use these web apps anywhere, from any computer.

In honor of National Small Business Week, we’re featuring a curated list of some of our favorite business apps and extensions from the Chrome Web Store. The Gmail and Google Drive Chrome apps let you access your mail and documents even when you’re offline. And with Chrome extensions like HootSuite’s Hootlet and Zendesk Activity Stream, you can monitor your social media stream and your customer service issues at the same time, because -- well, that’s just what entrepreneurs do every day.

You need tools that work just as hard as you do. Thanks to the web, it’s easier than ever to discover the apps that fit your specific needs. If you’re on the lookout for new ways to simplify, manage, or grow your business, check out these business apps from the Chrome Web Store. And if your team isn’t on Chrome already, learn more about the security, speed and manageability of Chrome for Business.

Posted by Nathaniel Ru, Co-Founder, Sweetgreen

Editor's note: In honor of National Small Business Week, we'll be sharing stories about small businesses that have gone Google. Today’s guest blogger is Nathaniel Ru, Co-Founder of Sweetgreen, a retail food chain focused on making healthy eating easier. See what other organizations that have gone Google have to say.

Sweetgreen started as an idea I had with two of my friends, now my co-founders, while we were studying business at Georgetown University. We were frustrated by the lack of healthy eateries in Washington, D.C. and wanted to make eating healthy an affordable and easy option, especially on our undergrad budgets. We decided to make it happen ourselves, and launched our first Sweetgreen restaurant shortly after graduating in 2007.

We sell local and organic food, but we stand for a lifestyle: being healthy and environmentally conscious while creating great experiences around food. All of our Sweetgreen restaurants are designed with reclaimed materials, use biodegradable utensils, and compost waste. Our wooden tables and seats are made from pre-1980s bowling alleys, and our bowls, cutlery and cups are all 100% plant-based.


Google Apps allows us to be more than a traditional brick and mortar restaurant. We’re constantly evolving, changing and growing, and we realized early on that we needed our technology to be as flexible as the ingredients on our menu. We’re growing quickly - we’re opening two new markets this year - and we need technology that can grow with us.

We change our menu every month to highlight seasonal ingredients and keep things fresh. Our customers are generally curious about what they’re eating and what farm the ingredients come from, so we send talking points to the store managers. Google Sheets and Docs make this all happen for us. We have a running spreadsheet with the local ingredients and plan out each month in advance. The spreadsheet is then turned into a newsletter, and the great thing about Google is throughout that process every group has a chance to jump in and contribute. Once it’s completed, we send the newsletter out to our stores.

We also use Google Drive, which allows us to collaborate between departments. Marketing, Finance and HR can all look at one document at the same time, add their thoughts, and keep track of the changes each person makes along the way with revision history. It makes transparent communication easy, especially when we’re moving really fast (which is always).

Five years after the first seed was planted for this idea, we have more than 400 employees and 17 restaurants in four cities. At Sweetgreen, we believe in creating experiences that go beyond the transaction, and Google Apps has helped make that possible.

Posted by Lisa Gevelber, VP Marketing, Americas

(Cross-posted on the Official Google Blog)



This Small Business Week, we want to celebrate you. We're grateful to you for everything you do for us and our communities. Whether you fix people’s cars, offer music lessons to aspiring musicians, or make the world’s best homemade ice cream - when you do what you love, our lives get better.

As part of the celebration, we’ll be highlighting some amazing small businesses across the country, so keep an eye on the Google+ Your Business page. And in the meantime, check out some of the Google tools that are designed to help you take care of business.

Happy Small Business Week.