Posted by Jeni Britton Bauer, Founder, President and Creative Director, Jeni’s Splendid Ice Creams

Editor's note: Did you know 60% of young business owners saw an increase in customer engagement after getting a professional email address? Or that 81% of young business owners said that online file sharing is critical to their businesses? That’s just a snapshot of what we learned from the Young Business Success report and infographic we released to kick off National Small Business Week. To recognize and celebrate the young businesses taking the entrepreneurial leap, we’re revisiting a few customers to hear how they got their businesses off the ground and what they’ve learned along the way. Today, we hear from Jeni Britton Bauer, Founder, President and Creative Director or Jeni’s Splendid Ice Creams, who first shared their Gone Google story in 2012.

What was the inspiration for starting Jeni’s Splendid Ice Cream?
I was 22 when I knew I wanted to make ice cream. I had spent some time blending perfumes with essential oils, and one day, decided to mix some cayenne essential oil with a cup of chocolate ice cream. It was cold. It tasted like chocolate. After a few seconds it burst into flames in the back of my throat. I couldn’t stop thinking about it and knew I’d found my canvas. So I left Ohio State University, started Scream, and sold the delicious dessert concoctions out of the North Market in Columbus, Ohio.

Scream lasted two years, and while it failed to become a profitable business, it made the foundation for what became Jeni’s just a few years later. I learned a lot in those two years, especially the importance of having a balance between being new and being consistent — I loved making new, unique flavors like goat cheese with fresh cherries each day, while customers sometimes just wanted their go-to salted caramel day after day. So I created a dipping cabinet for our signature blends, and kept another for the experimental concoctions. It worked. And here we are today, with nearly 400 employees and our ice creams being sold in over 1,200 grocery stores.

How has using Google Apps helped you in building and growing your business?
Google Apps makes it possible for businesses like ours to exist at all. When I started Jeni’s, I didn’t have to hire an IT guy to tell me how many servers I would need, which meant we could put that money towards our ice cream flavors instead.

Equally important is how Google Apps helps our business feel like a family. Yes, being profitable is essential (I learned that with Scream), but it’s the people that make us successful, and Hangouts keep us connected as we grow and hire throughout the country. We hold company all-hands meetings, new flavor brainstorm sessions and weekly status check-ins over Hangouts, so our employees in California feel like they know their colleagues in New York, despite the distance and lack of in-person contact.

Also, here’s a fun fact: I wrote two books on Google Docs. We organize recipes and track our changes and tweaks along the way in Docs, so everyone can access a single document and add their updates and comments, and it just made sense for me to do the same for my books.

Any advice for other aspiring or budding entrepreneurs?
Starting with nothing is a hidden blessing, so don’t let a need for scrappiness get in the way of launching your business. Having your boots on the ground from the get-go means learning about every aspect of the business — not just the fun stuff (the ice cream mixing) but the hands-on stuff (serving the goods) and the stuff you thought you’d never imagined yourself doing (financial statements). You learn the ins and outs and the nitty gritty details of running a company, which is an essential skill for any small business owner. And never distance yourself too much from the customer; they’re the ones your livelihood relies on, so make sure you keep an ear on the ground.

Make sure you do something you love. I’ve gone through plenty of tough times, but I didn’t question what I was doing because I knew it was my passion. I took the plunge for something I knew I was meant to do.

Posted by Ryan Hogan, CEO at Australian Fitness Network

Editor's note: Today’s guest blogger is Ryan Hogan, CEO at Australian Fitness Network, a member-based fitness organization in Australia. See what other organizations that have gone Google have to say.

Fitness is all about variation. You have to push harder and switch up your exercises to get real results. You could say the same about my company, Australian Fitness Network. Our 22-person team in Sydney provides our 10,000-strong network of trainers, gym managers and other industry professionals with a healthy mix of new exercise ideas and resources to keep them motivated and focused on feeling the burn.

In 2011, we realized our IT environment was out of shape (and we really don’t like being out of shape). We were running Microsoft Exchange 2007 and did most of our work in Microsoft Word and Excel. As we grew increasingly mobile, we found that simple tasks, like sending a calendar invite from the phone or pulling up a doc on the go, felt like slogging through an ultramarathon uphill in the rain.

We turned to Perth-based Fortix, a Google Apps Reseller, for help. They carried us through a seamless, two-day migration so our work didn’t skip a beat while our technology got a major makeover. They also implemented a custom solution that integrates Google Apps with our Human Resources, CRM and project management tools so our operations are in sync instead of in silos. Having our email, documents, sales conversations and recruiting efforts tracked across multiple platforms means we can finally look at our business holistically.

Google Apps has vastly improved our team’s efficiency. Our fitness class instructors can create customized workout plans in Docs and share them directly with their clients, rather than putting them in Word and printing or emailing each updated version. They even link to the docs in the Calendar invites they send their clients to remind them of their appointments, so each fitness regimen is easy to find and track.

Google Drive helps our team get more work done with less. Every year, we host an annual industry convention called FILEX for 2,500 members of the fitness community. Nearly everyone contributes to the event including our sales, marketing, events, design and editorial teams each share some of the weight, so having our key documents in one central repository is essential. This means folks can organize and share planning information from a single spot, rather than having to email a chain of contacts to hunt down the keynote speaker points or seating plans they need.

Albert Einstein once said that “Insanity is doing the same thing over and over again and expecting different results.” That’s as true for creating a fitness regimen as it is operating a business. Using Google Apps hasn't turned us into Einstein, but getting our infrastructure in shape has helped us work much smarter, and that’s good enough for me.

Editor's note: Colorado has enticed all sorts of pioneers since its Wild West beginnings. We’re excited to highlight a handful of these trailblazers - the intrepid entrepreneurs, aspiring micro-brewers and ambitious thought leaders - who have helped create the adventurous and innovative culture the Centennial State is known for. Today, we hear from Steve Jones, co-founder of Fort Collins-based Pateros Creek Brewing Company.

Can you tell us about Pateros Creek Brewing Company?
My dad and I spent years making, tasting, talking about, and investing in craft beers before taking the plunge and starting Pateros Brewing Company in 2011. The evolution from casual enthusiasts to full-time brewers happened slowly: I started producing my own small batches at home in 2004, asked my dad to join me to start a family brewery in 2008, wrote up a business plan and started making larger batches from a shared space at Grimm Brother’s Brewhouse in 2010, then finally opened the doors to Pateros Creek in June 2011. We’re now a team of 12, and my dad and I are loving every minute of it.

Why did you decide to use Google Apps for your business?
We went straight to Google Apps as soon as we decided to make Pateros Creek Brewery a reality. We needed email that showed we were a real business — that we really did, after years of talking about starting the company, mean business. We considered alternatives, but Google was so simple and easy to use that it made perfect sense for us.

What’s your favorite thing about being on Google Apps?
I don’t have any downtime. You hear people complaining about email issues or IT problems and we don’t have any of that. Everything just works seamlessly, which is extremely important because we’re a small business and don’t have an IT department. I’m the co-founder and president, but on any given day I may also be the head brewer, operations manager and janitor. Thanks to Google Apps, I don’t have to deal with IT issues; instead, I get to focus on crafting tasty brews and making our customers happy.

What’s one unique way you’re using Google Apps?
Our brewing tanks have their own Google calendars. So do our fermenters, our brew house, our tap room and our Outpost Room where we showcase live music and events. Shared Google calendars keep us organized and help us stay on track when it comes to planning events, getting new blends ready for market and knowing who and what equipment is available at any given time. Sure, calendars are traditionally meant for personal scheduling, but we get so much value from using them for our internal operations and event planning.

How does Google Apps help the company stay mobile?
Google Drive is a lifesaver for a team like us that’s always on the go. Whether it’s checking the fermenter tanks, serving our customers in the tap room or traveling to new cities to grow our distribution footprint, we’re on our feet all the time. We know we can always access important documents from our phones, tablets or laptops without sitting down to a desk. Our employees can pull up one-sheeters about beer profiles in front of a customer if they’re curious about what goes into a certain blend, its ABV value or how hoppy it is — no laminated (and quickly outdated) documents necessary.

Editor's note: Colorado has enticed all sorts of pioneers since its Wild West beginnings. We’re excited to highlight a handful of these trailblazers - the intrepid entrepreneurs, aspiring micro-brewers and ambitious thought leaders - who have helped create the adventurous and innovative culture the Centennial State is known for. Today, we hear from Amanda Johnson-King, Marketing and Branding Manager from Odell Brewing Company, one of Ft. Collins' many craft breweries.

How did Odell Brewery get started?
Doug, Wynne and Corkie Odell opened Odell Brewing Company in Fort Collins, Colorado in 1989. Over the last 23 years, the husband-wife-sister team has released its fair share of uniquely named craft beers while also cultivating a work environment that celebrates collaboration, passion and, of course, beer.

When and why did you start using Google Apps?
We started using Google Apps back in 2011. We’re a pretty small team and we didn’t have an IT department at the time so trying to maintain our Microsoft Exchange server was expensive and time-consuming. Plus, our team collaborates extensively in person and online. We realized that we wasted time emailing Word documents as attachments back and forth and dealing with locked documents. We needed a new platform that would let us work together online the same way we did in person. When we found out about Google Apps and learned that multiple team members could work on a single doc at the same time, as well as see all the changes in real-time without having to deal with servers, and we thought it was a good fit for our growing company.

Since moving to Google Apps, have you seen any unique uses by certain employees or groups?
Everyone uses Gmail - email is the foundation of our operation - but we’ve seen various groups adopt the products in different ways based on their needs (and creativity). Our product development committee tracks key information for each and every brew in a shared Google sheet. This includes everything from alcohol content to taste profile to the name and when and where the beer will be poured. This lets them stay organized and helps stakeholders from other teams keep tabs on key information, since they know the information in the sheet is always up-to-date.

Have you stumbled across any unexpected benefits since moving to Google Apps?
Absolutely. We knew Apps would help us internally, but it’s been cool to see how it’s helped us work with other local businesses. We frequently partner with nearby restaurants, like Jax Fish House, to create special collaboration brews for their customers and use Google Docs to manage the process. We do this so that all the requests are automatically centralized in a single Google sheet that our team can access at any time. We use the same sheet internally for any of our employees who want to use the pilot system to make their own custom beers for special events like their weddings or holidays.

Odell is known for its green initiatives. How does technology play into your sustainability efforts?
By 2014, our goal is to be a zero landfill brewery. Sustainability matters all the way from our recycling methods to our IT - not having a large on-site server means we're decreasing our environmental footprint.

Overall, how has technology helped Odell grow?
We’re in the business of brewing beer and that’s what we love. We’ve been very deliberate and strategic in how we expand the business and where we sell our beer. We’re not aiming to go nationwide or grow faster than we can manage. Ultimately, the role of technology at Odell is to help us work together, engage our fans and beer lovers, and to help us make great beer. Whether it’s posting our daily food truck calendar on our website, managing the pilot system schedule through Google Docs, or just knowing that we won’t have to spend time or money dealing with email servers, Google Apps has helped us focus on what we care most about — making great beer.

Editor's note: Our guest blogger today is Dan Shearer, Director of Safety of SeaPort Airlines Inc., a regional commuter airline operating flights to 21 destinations across 9 states. See what other organizations that have gone Google have to say.

Planes are a way of life in the rugged inlets of Southeast Alaska. While cars and roads rule the terrain in the lower 48 states, flying is often the easiest way to get around the mountains, moose and water that dominate the North. SeaPort Airlines Inc. was born in these rugged outdoors -- we’ve been flying short routes in and around Juneau, Alaska since 1982, back when the company went by Wings of Alaska -- and have since added commuter routes in Oregon, Southern California and six states in the Midwest and South. Altogether, our staff of approximately 225 is spread out across the country and operates a fleet of 20 planes.
You can’t underestimate the importance of communication in the aviation world. Everyone has to be on the same page at all times, so we can accurately communicate weather reports, passenger lists, flight times and other critical information. For years, we did this on paper, by emailing attached spreadsheets or using an outside file-sharing service. While we were meticulous in our method, there was always the risk of grabbing an out-of-date document with incorrect details. We implemented two or three different hosted email systems over a four year period, but none of them lived up to our expectations; we faced ongoing problems with outages, lost emails and not enough storage.

We knew we needed a more stable and collaborative platform. With help from Google Apps Reseller ViWo, we switched to Google Apps in January. ViWo was instrumental in getting us up and running. They showed us the best way to roll out and set up Apps to our 225 employees, pointed out tools for transferring data and helped with ad hoc technical support.

With Google Apps, we got a reliable email system with built-in collaboration tools that all our employees can access with a single login. Best of all, it was easy to use. It took me just a few hours one night to create a Google Sheet that’s become the main way we track our departure and arrival status and performance to make sure our flights are running on time and scheduled efficiently. Dozens of agents can update the master Sheet at the same time without us worrying about losing any data or getting a detail wrong. Sheets even translates time zones and lets us easily process monthly reports. We also use Google Docs for internal information like reservation instructions and contracts. We can update these details instantly for the whole company, without printing off hundreds of new pieces of paper.

In the past, IT was best described as reactive, and our technology problems took valuable time and energy away from our primary focus: delivering customers and their baggage safely and on-time to their destinations. Google Apps is changing that. Now, it’s simply a matter of people getting more comfortable with using the system. Just like flying in Alaska, IT managers know they’re going to run into pockets of turbulence. Google Apps ensures that at least our email and collaboration experience is a smooth ride.

Posted by Tim Smith, Vice President of Digital at Imagination

Editor's note: Today’s guest blogger is Tim Smith, Vice President of Digital at Imagination, a Chicago-based content marketing firm. See what other organizations that have gone Google have to say.

Imagination is a content marketing agency that helps companies connect and engage with their target audiences. Businesses like Wells Fargo, General Mills and US Foods turn to us when they want to reach their customers, and we make it happen by creating interesting and engaging content and distributing it across print, digital, broadcast and social media. We place a premium on creating smart strategies and executing on them quickly, so efficient and clear communication matters to us.

Last summer, we realized our technology was getting in the way of our ability to connect and engage with our own customers. We’d recently switched to Microsoft Office 365 as part of a larger company-wide move to the cloud, but ran into a number of problems we couldn’t ignore. Server connection issues prevented us from accessing our documents and Outlook crashes kept us from reading or sending email. Fifty percent of our help desk tickets were for email alone. And whenever a problem arose, we had to hire an expensive Microsoft consultant to fix the issue. When I stopped and realized we had a managed service provider in our office two to three times each week, it struck me: this was not the right IT solution for our agile, quick-moving and collaborative company. So we turned to Google Apps.

Once we had the support of the executive team, I reached out to Cloudbakers, a Google Apps Reseller based near our office in Chicago. They had done numerous deployments for companies like ours before, so they had a well-informed, specific step-by-step plan in place when we first sat down to talk details. They came on-site and ran in-person training for our employees, so everyone felt properly prepared to tackle their work using the new technology without skipping a beat.

Moving to Apps made our IT headache disappear. Help tickets have decreased by 50 percent and we’re on track to save $24,000 per year in help desk and downtime reduction alone. Employees no longer complain about VPN logins or email client configuration; now they can sign on to their account from any device and have everything they need at their fingertips. We don’t encounter hardware issues that make work come grinding to a halt; employees can simply sign into a spare device and instantaneously access their email and files.

Our employees have really embraced Apps, and we've seen a strong trend where teams are adopting new products and features organically. Everyone stores their important documents, presentation and spreadsheets on Google Drive. There’s also been a massive drop in the use of Microsoft Excel in the past few months as people start picking up Google Sheets and Docs. As a data enthusiast, I can’t get enough of the Drive dashboard. It’s revealed a fascinating trend where use of Excel and Word is dropping while the number of Docs and Sheets is shooting up.

We’re in the midst of evaluating a new CRM system, and our COO has one requirement: it has to integrate with Google Apps. Now that’s a success story every IT manager likes to share.

Posted by Daniel Shemtob, owner and founder of The Lime Truck

Editor's note: In honor of National Small Business Week, we'll be sharing stories about small businesses that have gone Google. Our guest blogger today is Daniel Shemtob, owner and founder of The Lime Truck, a Los Angeles-based food truck that serves new American cuisine. See what other organizations that have gone Google have to say.

My passion for food started before my seventh birthday, when I taught myself how to make mushroom and olive Passover Matzo pizzas. Over a decade and many pizzas later, I decided to make food my career: I opened a food truck, The Lime Truck, in 2010, and won the Food Network’s “The Great Food Truck Race” in 2011, just a year later. We’ve been moving full speed ahead ever since.


I love running a food truck company, but it’s also a chaotic undertaking. We employ more than 25 people, dish out at least six menu items, and make stops at more than 30 different locations in the Los Angeles area each week. Organization is key and having the proper lines of communication is essential. I moved the company to Google Apps in June of 2011 primarily for dependable email, but we realized quickly that Calendar and Docs were just as indispensable.

Our shared Google calendar is our time management lifeblood. We have an invite for each truck that details each day’s menu and shift schedule, so everyone can see who’s working where, when they have to be there, and what they’re serving. Most importantly, we can update it at any time and know our whole team is looking at the right information. That way, if we run out of Crab Ceviche and have to switch in the Yum Yum Lamb Sandwich, we just update the shared calendar invite, and everyone knows what’s on the menu.

We got one of our partner farms to switch to Apps, and it’s made our communication with them significantly faster and easier. Now, we track everything in Docs - ingredients, quantities and delivery addresses - so all the the latest information is in one place. Getting notifications when someone adds a comment in a doc lets me and our farm know exactly where someone needs help or that something has changed.

Before using Google Apps, I felt more like a project manager than a business owner. Now, I get to focus on what I love - helping my company grow. I just opened my first restaurant, TLT Food, in Westwood and I'm writing a cookbook. Food is my life and The Lime Truck is my passion – well, that and our amazing Ahi Tuna Poke Nachos - and I wouldn’t be where I am without the help of Google Apps.

Posted by Kim Plahn, President, Dunn Bros. Coffee

Editor's note: In honor of National Small Business Week, we'll be sharing stories about small businesses that have gone Google. Today’s guest blogger is Kim Plahn, President of Dunn Bros. Coffee, a franchise based in Minnesota with over 80 coffee shops. See what other customers that have Gone Google have to say.

When Ed and Dan Dunn started Dunn Bros. Coffee in St. Paul, Minnesota in 1987, they refused to open just another coffee shop. They would be different -- their high-quality craft roasts would be as popular as the community of fans that flocked to them. Like the legendary Eugene, Oregon coffee houses that inspired them, Ed and Dan sought to foster the connection between customers through their shared appreciation of exceptional coffees, fresh roasted in the store every day. As CEO of Dunn Bros., I’ve made sure our blends change while that core value stays the same.

Kim Plahn, CEO, Dunn Bros. Coffee

Dunn Bros. Coffee has grown to over 80 locations in eight states since we opened our first shop. But that growth wasn’t always easy: until a few years ago, we were bogged down by the limitations and costs of our servers and legacy hardware. We needed a new IT system that was more cost-efficient and would let us focus on scaling our business.

Since we don’t have a dedicated IT department, we turned to our partner, Agosto, to help us find a better way for our corporate team and dozens of franchisees to communicate, coordinate and operate easily, whenever and wherever we were. They told us we needed Google Apps for Business, and it didn’t take us long to agree.

All the tools available to us as part of the Google Apps suite make partnering with our Support Center staff and franchisees a breeze. We use Groups to encourage discussion between our store owners, who have in turn transformed it into a forum for sharing best practices, troubleshooting and brainstorming. Sites lets us share our recipes, roasting profiles, training documents and marketing plans all in one place, so our employees don’t have to search through dozens of emails to find the latest version of the document they need. We have a shared Calendar with our weekly calls, new coffee releases, and promotions, so everyone’s in the know and on time.

We can’t imagine a day without Google Apps, and neither can our franchise owners. All we need is a cup of Dunn Bros. coffee to get us started in the morning, and the rest falls into place.

Posted by Jeremy Davidson, CEO of Monroe Restoration

Editor's note: In honor of National Small Business Week, we'll be sharing stories about small businesses that have gone Google. Today’s guest blogger is Jeremy Davidson, CEO of Monroe Restoration, a disaster restoration company based in South Bend, Indiana. See what other organizations that have gone Google have to say.

When I first joined Monroe Restoration, the company couldn't afford to pay me, but I took the job anyway. I'd seen enough homes destroyed by tornadoes, floods and fires that I was willing to take a personal risk helping people get their lives back together after disaster. It didn’t take long to realize I wanted to run the company myself. I saved enough money to buy out the owner and took over as CEO in 2003. In the last ten years, Monroe has grown from a three-person operation to 27 employees across two locations. At that kind of scale, we can help a lot of people: when a tornado hits, we receive 150 to 200 calls in just a few hours, and on any given day, we’re managing between 50 and 100 projects.

Two years ago, we found ourselves in the face of a different kind of disaster: our Microsoft Small Business Server crashed, effectively stripping us of the tools we needed to help our customers. I turned to Boyd Smith, the founder of Google Apps Reseller TechKnowledgey Inc., for help. I’ve known Boyd for over a decade - we live in neighboring towns, we’re both training for our pilots licenses and he’d been our go-to IT guy for a few years. I told him we needed a new and reliable platform that would help streamline communication between branches and keep our field techs connected while they traveled on-site. He told me we needed Google Apps. We started migrating the entire company the next week.

TechKnowledgey didn’t just help us move to Apps - they’ve helped us become a better business. We buy a lot of materials from the road, so Boyd and his team built a custom purchase order system using Google Sites and Forms that lets our field techs request POs directly from their phones, wherever they are and whenever they need something. Our accounting team receives the requests and can approve them immediately, letting our employees buy the tools they need on the spot.

We’re always looking for new ways to grow the business and TechKnowledgey is continuing to show us how to use Apps to make it possible. When we opened our second office, I wanted our employees to feel a sense of camaraderie regardless of where they sat. Boyd and his team introduced us to and trained us on Google+ Hangouts. Now we can’t get enough of them. I’ll fire up a hangout to catch up with my General Manager or host an all-hands without even thinking about picking up a landline.

I know how to help someone whose roof has been torn off by a tornado or whose basement has been filled with water by a flash flood. I also know that Google Apps makes us better at saving and restoring these homes, and that TechKnowledgey helps us get more value from Apps than we could have on our own. And anything that makes it possible to get more people back on their feet after a disaster is a win for everyone.

Posted by Nathaniel Ru, Co-Founder, Sweetgreen

Editor's note: In honor of National Small Business Week, we'll be sharing stories about small businesses that have gone Google. Today’s guest blogger is Nathaniel Ru, Co-Founder of Sweetgreen, a retail food chain focused on making healthy eating easier. See what other organizations that have gone Google have to say.

Sweetgreen started as an idea I had with two of my friends, now my co-founders, while we were studying business at Georgetown University. We were frustrated by the lack of healthy eateries in Washington, D.C. and wanted to make eating healthy an affordable and easy option, especially on our undergrad budgets. We decided to make it happen ourselves, and launched our first Sweetgreen restaurant shortly after graduating in 2007.

We sell local and organic food, but we stand for a lifestyle: being healthy and environmentally conscious while creating great experiences around food. All of our Sweetgreen restaurants are designed with reclaimed materials, use biodegradable utensils, and compost waste. Our wooden tables and seats are made from pre-1980s bowling alleys, and our bowls, cutlery and cups are all 100% plant-based.


Google Apps allows us to be more than a traditional brick and mortar restaurant. We’re constantly evolving, changing and growing, and we realized early on that we needed our technology to be as flexible as the ingredients on our menu. We’re growing quickly - we’re opening two new markets this year - and we need technology that can grow with us.

We change our menu every month to highlight seasonal ingredients and keep things fresh. Our customers are generally curious about what they’re eating and what farm the ingredients come from, so we send talking points to the store managers. Google Sheets and Docs make this all happen for us. We have a running spreadsheet with the local ingredients and plan out each month in advance. The spreadsheet is then turned into a newsletter, and the great thing about Google is throughout that process every group has a chance to jump in and contribute. Once it’s completed, we send the newsletter out to our stores.

We also use Google Drive, which allows us to collaborate between departments. Marketing, Finance and HR can all look at one document at the same time, add their thoughts, and keep track of the changes each person makes along the way with revision history. It makes transparent communication easy, especially when we’re moving really fast (which is always).

Five years after the first seed was planted for this idea, we have more than 400 employees and 17 restaurants in four cities. At Sweetgreen, we believe in creating experiences that go beyond the transaction, and Google Apps has helped make that possible.

Posted by Mike Salguero, CEO and Co-Founder of CustomMade

Editor's note: Today's guest blogger is Mike Salguero, CEO and Co-Founder of CustomMade, an online platform for buying custom goods from local Makers. See what other organizations that have gone Google have to say.

CustomMade is built on quality craftsmanship. We’re an online marketplace that matches our customers with a network of nearly 11,000 of the world’s best craftspeople - we call them Makers - to give them access to high-quality, custom-made goods. My co-founder, Seth Rosen, and I started CustomMade because we love working directly with Makers to build things that matter to people. We’ve been able to make it successful because we have tools that let us maintain the high metabolism that small companies require.

We started in 2009 as a two-person company working out of my one-bedroom apartment, and by being nimble and operating quickly, we’ve grown to 45 full-time employees working out of our headquarters in Cambridge, Massachusetts. Google Apps for Business is the agility engine that helped us get there. It’s been the backbone of our communication and collaboration, letting us focus on getting work done rather than how we get it done - a crucial distinction for a small business.

Google Apps helps us smooth out the rough edges of running a small business, like onboarding employees. Teaching new hires about the business and culture is inherently difficult, but since most of our hires use Gmail on a daily basis, we don’t have to spend as much time teaching them how to use our technology. By giving them the tools they’re already familiar with, they’re able to adapt quickly and jump right into their jobs without worrying about how to set up a meeting with Calendar or share a Doc with their teammates.

With thousands of Makers selling tens of thousands of different products, we’re a very numbers-focused company. Google Apps makes tracking goals across all of our teams incredibly simple. Our sales, concierge, and product teams all work towards weekly goals, such as site traffic and requests for custom items, which they update constantly in a shared Google Sheet. This gives me visibility into each team’s performance and metrics, and I know the data I’m looking at is always up-to-date. We also use Docs and Sheets for operational tasks, like storing creative briefs and tracking licenses, contractors, addresses and funnel conversions.

Google+ Hangouts are our secret productivity weapon. We work with 15 freelancers and consultants, including 10 in India, one in the UK and the rest across the US. Hangouts make it feel like they’re right here in the office with us. Our team hosts five to 10 Hangouts each day - they’ve become an integral part of our day-to-day routine.

Moving fast and staying nimble is essential to CustomMade’s success, and Google Apps keeps us on our toes and forging ahead. Instead of spending time worrying about IT problems or outdated Excel worksheets, we focus on connecting Makers like Marv Beloff with bow tie enthusiasts and helping bring dreams of custom wood tables to life.

Posted by Susan King Glosby, VP of Operations at FIT4MOM

Editor's note: In honor of Mother’s Day, our guest blogger is Susan King Glosby, VP of Operations at FIT4MOM, a company that offers fitness programs for moms at any stage of motherhood. See what other organizations that have gone Google have to say.


Being a mom to three boys is my favorite job, but helping moms is a close runner-up. That’s what I get to do as VP of Operations at FIT4MOM, a franchise that offers fitness classes to help mothers stay healthy and in shape. We’re not your typical gym session; we run pre-natal classes for pregnant women, stroller classes for new moms with their little ones in tow and workouts for mothers of all stages to get their pre-baby bodies back. Since launching in San Diego in 2001, we’ve grown to 275 franchises and 1,300 locations nationwide, helping moms from California to Cleveland stay in shape, meet other mothers and have fun with their kids.

We’re a mobile company. Our franchise owners are busy moms who don’t have time to sit in an office and answer emails. They’re teaching classes in the local park, picking up their kids from daycare and taking care of their families. Unfortunately, when we looked at our technology, we realized our email and collaboration system wasn’t doing our on-the-go business owners any favors. After looking at some underwhelming solutions tailored for franchise operations, we discovered Google Apps and knew we’d found the platform we needed to help us get our work done whenever and wherever we had the time.

Our only remaining concern was whether moving from our old system to Google Apps would be difficult without a dedicated in-house IT lead. Our worries disappeared as soon as we spoke with Lark IT, our Google Apps Reseller. Lark walked us through the process step-by-step, from the moment we decided to switch to Apps to the moment we successfully migrated all 300 of our business owners and corporate team members.

Apps has been a game changer for our 11-person corporate team. We store all our essential documents in a single shared folder on Drive, so everyone on the team has on-demand access to HR-related forms, time-off requests and contact information for our franchisees and partners. We also have a shared Google Calendar that’s always up-to-date with training sessions for new franchise owners and opening dates for new FIT4MOM locations. That way, we know all our moms are always in the loop. Google+ Hangouts have become increasingly ingrained in our daily routine, both for recurring events, like our corporate staff meetings, and impromptu one-on-one check-ins with franchise owners.

Our franchise owners are also over the moon about Apps because they finally have the tools to let them work efficiently and on their own schedules. With Gmail and Calendar on their phones, they have constant access to class schedules and can communicate easily with their instructors and the moms in their groups. No more time is wasted running home to check their laptops.

FIT4MOM isn’t just about fitness - it’s about bringing together active moms who want to be both healthy and part of a like-minded community. Between our Fit4Baby, Stroller Strides and Body Back classes, our employees and customers are getting fit and creating long-lasting friendships. And while we’re having fun on the playground, we know Google Apps is keeping the company running smoothly in the background.

Posted by Jeffrey Noe, CEO at My Receptionist

Editor's note: In honor of National Receptionist's Day, our guest blogger is Jeffrey Noe, CEO at My Receptionist, which provides virtual receptionists and front office support services for small businesses. See what other organizations that have gone Google have to say.

Receptionists aren’t just the welcome committee for your doctor’s office - they’re the directors of first impressions for companies everywhere, from one-person e-commerce start-ups to global manufacturing corporations. My Receptionist provides virtual receptionists for small businesses who realize the importance of having someone on the front line but don’t have the resources to hire someone full-time. Our 65 employees across two offices provide phone answering services and front office support for our customers, so they can focus on what they do best: growing their business.

In our line of work, a technology hangup is on par with a dropped call, and in 2011, we realized it was time for an upgrade. We had a jumble of Microsoft products that didn’t work well together and made our day-to-day operations difficult. We needed a new platform that required fewer IT resources and helped our employees and clients communicate, collaborate and schedule better together. We experimented with Microsoft Office 365, but the pricing felt unnecessarily complicated and it relied too heavily on additional software to be the fully baked cloud solution we wanted. When we tried Google Apps, we immediately knew it was the right fit: not only was it cost-effective and easy to understand, but we could tell that Google had a more developed product and vision.

While the ease and popularity of Gmail was a key driver in our switch to Google Apps, Google Docs and Drive have completely changed the way we collaborate internally and with our clients. Before, we put our training material in plastic binders, which would then be sent out to 70 people, including clients. Every time we needed to make a change - even to one page - we would need to reprint 70 copies of each page and send new binders out. You couldn't help but sigh heavily when you had to update a piece of information or update a process, because it meant another trip to the printer. Now, with Google Docs, the process, printing and need for mailing disappeared entirely. We just go online, make the change in our doc, and rest assured that everyone has the same up-to-date training manual for immediate access.

Google+ Hangouts have also become a mainstay of our day. Every morning our executive team, which is split between our two offices, huddles on a Hangout. If someone is travelling, they’re patched in and don’t miss a thing. Hangouts are also tightly integrated with Google Calendar, so our meetings are just one click away.

Our virtual receptionists are the first line of contact between a lot of small businesses and their customers, so it’s essential that we give our employees the resources to stay up to date and be knowledgeable about our clients. Our receptionists may not give out candy or cold water to the folks they interact with, but with the help of Google Apps, they have the tools to make our clients - and their customers - happy.

Posted by Tom Muraca, Director of Marketing at Katz Americas

Editor's note: Our guest blogger is Tom Muraca, Director of Marketing at Katz Americas, the largest manufacturer of beverage coasters in North and South America. See what other organizations that have gone Google have to say.

Katz Americas may not be a household name, but when you put a drink down at a tavern or restaurant, our product is probably under your glass. We’re one of the biggest manufacturers of drink coasters in the United States, with over 100 employees across our two facilities in Buffalo, New York and Johnson City, Tennessee.

We weren't always such a large company - we grew quickly through a handful of mergers over the last few years - and when we finally had a chance to come up for air, we realized our technology hadn’t kept up with us. We were stumbling along with a fractured email and collaboration platform built around Microsoft Exchange 2003 and a few file-sharing servers. It was expensive and unreliable, especially for a company without a dedicated IT department. Upgrading our hosted system didn’t make financial sense, and Microsoft Office 365 didn’t win our team over. Google Apps did both, and its stability and security features were especially attractive. We decided to make the switch to Google Apps in September of 2011, and with help from Dito, our Google Apps Reseller, we were up and running by January of 2012.

Google Apps has helped us streamline and modernize our day-to-day work. By using Google Drive, we’ve cut the average time it takes to deliver an estimate and mocks to a customer from one week to just three days. Instead of sending different versions of huge files around by email, we create a single shared folder on Drive and house each proof there. That way, we can easily share, edit and collaborate on our work as a team in less than half the time it took before.

The Gmail and Google Drive mobile apps have changed how we interact with potential customers and sell our product when we’re on the road. Now, I can pull up a design on my phone while I’m speaking to a customer at an industry event or even create a rough prototype on the spot. I can also add their information to my contacts, get a quote started for them immediately, and follow up via email within minutes of finishing our conversation. Google Apps lets us give our customers on-the-spot, personal service, and that gives us a huge advantage over the competition.

Google Apps has been the keystone of our revamped company strategy at a time of significant change. The way I see it, it’s also just the beginning: our employees are constantly finding new features and sharing their favorite use cases, so I can only imagine the benefits we’ll see a year from now. In the meantime, we’ll get back to focusing on our core business - protecting tabletops from condensation and spills with surfboard-shaped coasters (and some normal shaped coasters, too).

Posted by Justin Hiltz, Media Futurist at Johnny Cupcakes

Editor's note: From the founding of Faneuil Hall in 1740 to the opening of Franklin Southie in 2008, Boston’s businesses have embodied an enterprising and entrepreneurial spirit. Today, we’re wicked excited to hear from Justin Hiltz, Media Futurist at Johnny Cupcakes, a designer, manufacturer and retailer of unique, limited edition t-shirts founded in Boston. See what other organizations that have gone Google have to say.

We’re fans of individuality and expression at Johnny Cupcakes. Our t-shirts are specially made in small batches to help express and reflect our customer’s unique styles. This independent ethos helped propel our brand from a cult favorite in our hometown of Boston into a multi-million dollar, international business with stores in London, Los Angeles and, of course, across Massachusetts.

We’ve grown a lot since Johnny Earle started Johnny Cupcakes in 2001, but we’ve always put a premium on staying fresh – both with our designs and the technology we work with. When I joined the company two years ago, I realized our email system was causing more harm than good, especially at the rate we were growing. I knew we needed an upgrade, I knew it didn't make sense to install a server that required constant maintenance, and I knew most employees were already using Gmail on their own. Moving to Google Apps seemed both attractive and obvious.

Google Apps for Business makes communication a snap. We’ve grown to 50 employees, but still work at the same breakneck speed we did when it was just Johnny hustling to get the company off the ground. That’s why it’s essential to have the tools to keep up with our pace. Google Chat makes that possible. We love that we can send a quick ping to someone with a question, an idea in need of feedback or a project update without having to leave our desks.

Google Apps saves us a lot of time and prevents a lot of headaches. Take our recent website redesign, for example. Our customers are our biggest fans, so we wanted to show them some love by highlighting a handful of them on our new site. At first, the thought of coordinating, collecting and curating that amount of content seemed daunting. I was worried we’d have to use a 3rd party questionnaire app or do everything over email and pull it all together manually (and painstakingly). Then I realized I could do it all through Google Forms. I set up a questionnaire, sent it to our customers, and saw the responses show up in real-time in a single spreadsheet. It saved me hours of work I would’ve wasted emailing, copying and pasting.

Johnny Cupcakes is all about our customers – we love them and they love us. This connection fuels our drive to make clothes that are both exclusive and accessible. Google Apps allows us to communicate more effectively, which helps free up our time so that we can concentrate on the things that really matter: our customers.

Posted Tim Luckow, Founder & Owner of GHouse

Editor's note: From the founding of Faneuil Hall in 1740 to the opening of Franklin Southie in 2008, Boston’s businesses have embodied an enterprising and entrepreneurial spirit. Today, we’re wicked excited to hear from Tim Luckow, founder of Boston-based GHouse, a record label, management and promotion company. See what other organizations that have gone Google have to say.

Photo by Christopher Evans, Boston Herald

One of the most enduring critiques of the record industry is, as Q-Tip rhymed in 1991, "Industry Rule No. 4,080: Record company people are shady." While some things have improved since then, there are still plenty of ways the industry could be better. I started GHouse, a Boston-based music label, management and booking agency, to make that change happen.

Transparency reigns supreme at GHouse: we’re dedicated to showing our artists what happens behind the scenes on the business side so they can focus on their music. We want them to know exactly how much they’re making from digital sales, how many people are streaming their songs online and what each venue contract really means. It’s good both for the artists and for us: we’ve doubled our profits quarter-over-quarter since the start of 2012.

Google Apps makes that transparency - and the vision I have for my business - possible. The foundation of this clear communication sits in Google Sheets. We create, share and constantly update a spreadsheet for each of our artists that tracks performance across multiple channels, from the number of times their songs are live-streamed on certain sites to how many tickets they’re selling for upcoming shows. That way, the band can hop into the spreadsheet at any given time and know how much they can expect in royalties and sales.

As we’ve grown, so has the geographic distribution of our bands. Thanks to Google+ Hangouts, it feels like we’re still in the same neighborhood. Instead of having to venture down the Eastern seaboard on a bus each week, we’ll catch up with them over video conferencing. That’s eight hours I spend focusing on my business rather than commuting along I-95.

Most importantly, Google Apps has helped me prove the legitimacy of the business side of GHouse to the investors, who are an increasingly essential part of the company’s future. I track everything about the business in Sheets, including quarterly distribution and tour numbers, divided by artists and labels. The investors I’ve shared these with love how all this information is centrally located, impeccably organized, updated in real-time and accessible to the team at any time, from any device.

Google Apps is truly the core of my business. It’s helped GHouse function as a company for four years without an office, whether we’re updating our artists’ performance spreadsheets over lattes at a coffee shop or doing last minute planning for a SXSW showcase in Austin. I’m able to run a record label like I think it should be run. To me, that’s real success.

Posted by Aimee Anderson, Vice President of Business Development at Daily Grommet

Editor's note: From the founding of Faneuil Hall in 1740 to the opening of Franklin Southie in 2008, Boston’s businesses have embodied an enterprising and entrepreneurial spirit. Today, we’re wicked excited to hear from Aimee Anderson, Vice President of Business Development at Daily Grommet, a Boston-based online marketplace for new, innovative consumer products. See what other companies that have gone Google have to say.

At Daily Grommet, we love finding the next new thing. Since we started in 2008, our site has launched more than 1,500 products from companies with innovative consumer product ideas, including luggage, solar-powered lights, funky watches, headphones and skin care products. We’re a fast-moving company that embraces the entrepreneurial spirit, both in our own culture and in the products we help go to market.

Building a business around a steady stream of product launches demands a strong technology platform that enables quick and constant collaboration for a team that works all sorts of hours from all over the country. Our office is in Boston, but we have remote workers in Colorado, California and Minnesota, and people often work from home or on the road. Whether it’s catching up on a project using Google Chat, firing off an email or collaborating in real-time with co-workers using Google Docs and Google Sheets, our employees are connected wherever they are. Our marketing team has even completely dumped wired phones and relies entirely on Google+ Hangouts. They may be dispersed geographically, but with video conferencing, they feel like they’re all in a room together.

While Google+ keeps us connected, Google Sheets drives our product launch cycle. We launch something new each day at noon, so getting each product ready to go live is an intense process that requires significant coordination and collaboration across multiple teams. Every ounce of information about all of our product lines is held in a shared spreadsheet, from purchase orders to contact information, manufacturing details to photos and videos. Each spreadsheet is shared with the discovery, marketing and development teams and gets updated as every product moves through the process to launch. Releasing a new product takes a lot of coordination and our teams need to know the information they're working with is up to date and can be accessed anywhere by anyone. With Sheets, that’s never a question.

Finding the next new thing requires a technology backbone that lets us be nimble, fast, and always connected. Google Apps does just that. Right now, we’re celebrating National Craft Month by highlighting more than 30 cool pieces of jewelry, food, crafts tools and other amazing things our partners create. Google Apps helps us make good on our commitment to the companies we work with by giving them a springboard to build their business. That’s a commitment we take seriously and are proud to uphold.

Posted by Mike Volpe, CMO of HubSpot

Editor's note: From the founding of Faneuil Hall in 1740 to the opening of Franklin Southie in 2008, Boston’s businesses have embodied an enterprising and entrepreneurial spirit. When we looked at several recent lists of the top startups in the Boston area - from Bostinno, Quora and the Boston Business Journal - we were pleased to discover that about 75% of these companies are running on Apps. 

Today, we’re wicked excited to hear from Mike Volpe, CMO of HubSpot, the industry leader in inbound marketing software and one of those top startups. See what other organizations that have gone Google have to say.

Back in 2006, two MIT alumni decided there had to be a better way to do marketing. Dharmesh Shah and Brian Halligan knew that loud, interruptive and unwanted advertising wasn’t the way to help businesses attract customers, not to mention that new technology like caller ID and spam filters was simultaneously rendering those legacy efforts less effective. So they started HubSpot, and with it, a new paradigm that would be better for both marketers and customers, replacing loud, interruptive advertising with marketing consumers actually love.

HubSpot has grown to 450 employees since launching in 2006, and along the way, we've settled on a core mantra when it comes to how we work: “use good judgment.” We don’t tell employees where they have to work or when they have to be here - we care most about results. It’s imperative, then, that we leverage enterprise tools that make work easy and accessible anytime and anywhere. That’s why we use Google Apps. It lets us work together whether we’re at our desks or halfway around the world. That, combined with the fact that it grows with us and is simple to use, makes it the perfect solution for our company.

Our employees use Google Apps every day on nearly every aspect of our business. With Docs, Sheets and Slides, we’re able to collaborate on our most important documents with our colleagues, no matter where we are. We can store all our files in one place with Drive, so each team knows they can find their templates and notes whether they’re sitting down with their laptops or traveling with their smartphones. And Google Forms makes tracking executive speaking requests simple and seamless. Any time an organization wants a HubSpot expert to talk at an event, we send them a form with a set of standard questions, and the information they submit about the opportunity is automatically populated into a spreadsheet that houses all other requests. It's perfectly efficient.

Google Calendar helps us stay transparent, which we consider essential to empowering our employees. Many of our executives book office hours on Google Calendar and share them with our company. Any employee at any level can sign up for an hour with them, where they can bring up anything from product development ideas to problems they’re having at work.

Working for a fast-moving company isn’t easy, but with Google Apps, we’re not burdened by the hassles that can otherwise grind busy days to a halt without a strong technology platform. We don’t have to deal with attachments, version history screwups, email outages or fussing around with our phones to get our email to sync. We open up Google Apps and it works. It’s the same experience we offer with our software – simple, effective and lovable.

Posted by Kristin Phelan, Marketing Director at Faneuil Hall Marketplace

Editor's note: Boston’s changed a bit since Paul Revere set out on his famous midnight horseback ride in 1775. Belichick and Brady hadn’t met yet, the curse of the Big Bambino had yet to be cast (then broken), and Ben and Matt hadn’t won an Oscar for “Good Will Hunting.” But one thing has stayed the same in Boston over time: the city has been driven and defined by self-starters and homegrown businesses.

We’re wicked excited to highlight a few Boston businesses using Google Apps over the next few weeks. Today, we’ll hear from Kristin Phelan, Marketing Director at Faneuil Hall Marketplace, a historic Boston landmark. See what other organizations that have gone Google have to say.

It’s not every day that you get to work in the same spot where Samuel Adams brought Bostonians together on the eve of the Boston Tea Party or where George Washington toasted the United States of America on its first birthday. As the Marketing Director at Faneuil Hall Marketplace, I help carry the legacy of America’s first marketplace forward.

Faneuil Hall is entrenched in its rich past, but part of my job is to make sure it also stays modern. We’ve recently started adding programs that reflect a new, more innovative and independent spirit: on top of the bustling retail space we’re historically known for, we’ve also hosted local musicians, NBC’s The Today Show, an LED light and sound show, pilates bootcamps and the Urban RAID obstacle course race. And each new day brings another new idea.

Coordinating all these activities requires a lot of communication and organization. It also requires a reliable technology platform - something we didn’t have until we moved to Google Apps last year. I remember the night I knew we had to switch. I was working late on a project, when all of the sudden I got a notification that my mailbox was full. I’d been using Gmail for my personal email and knew it would be a better solution for our team not only for storage, but for the rest of the tools in the suite.

Getting Apps up and running was a snap. I’m no IT expert, but setting the team up with email and teaching them how to use Calendar, Drive and Docs was simple. In our first week, we set up a shared calendar to track our street performers, visiting artists, and events, so now everyone can see what's going on and when.

Apps doesn’t just help us stay organized – it also helps us work better together when we’re away from our desks. Just a few weeks ago, I was doing an on-site walk-through for an upcoming mural when a reporter called looking for pictures for an upcoming article. I jumped on my phone, opened the Drive app, and with just a few clicks, gave her access to the photo folder I had created for press inquiries.

I may not be an American Revolutionary, but I still get to help bring millions of people together at one of the country’s most revered landmarks. And thanks to Google Apps, we have the tools to keep our 271-year-old building in the 21st century.