From the course: Becoming a Product Manager: A Complete Guide
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More MVP techniques: Explainer, fake landing page, and pitch experiments
From the course: Becoming a Product Manager: A Complete Guide
More MVP techniques: Explainer, fake landing page, and pitch experiments
- Hey guys, welcome back to the course. Let's dive right back in and start talking about more MVP techniques. Now we're going to start talking about ones that require more resource investment, look a little more real, less scrappy, but still pretty scrappy. So the next one we're going to talk about is called the explainer MVP. This is little bit harder to do because it requires some resources to make. Explainers, if you don't know what I'm talking about, are those videos that explain what an app does or what a new feature or feature set will do. They come in two different types, you have tutorial style explainers and sales style explainers. In a tutorial style, you'll see someone manually explaining over a screencast much in the same way that companies use tutorial screencasts to explain how to do certain tasks in their product. In this version, someone will pretend to use a new feature or product and explain what it…
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Contents
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What is an MVP?6m 37s
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How do product managers think about MVPs?6m 46s
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Seven steps to running an MVP experiment4m 11s
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Identify your assumptions7m 17s
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Follow along: Identify the assumption for Zirx6m 51s
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Find the riskiest assumption of them all5m 52s
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Make decisions: The risk/difficulty square5m 57s
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What is a hypothesis?3m 41s
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Put together a hypothesis7m 56s
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Follow along: Identify Zirx's hypothesis4m 14s
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What's a minimum criterion for success?8m 24s
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Create a formula for your MCS8m 18s
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Optional: Make the calculation for startups3m 18s
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MVP techniques: Emails, shadows, 404, and coming soon8m 39s
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More MVP techniques: Explainer, fake landing page, and pitch experiments7m 29s
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Even more MVP techniques: Concierge, piecemeal, and Wizard of Oz6m 33s
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Email based MVPs3m 27s
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Shadow buttons2m 31s
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404 and coming soon MVPs3m 42s
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Explainer videos5m 22s
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Piecemeal MVPs4m 35s
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Concierge service MVPs4m 20s
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Optional: How do big companies think about MVP experiments?5m 4s
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Evaluating results and learning from them4m 40s
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