What’s changing
Google Chat apps integrate with productivity tools, enable you to collaborate with others, and can also help automate your work. Previously, to start using an app in Chat, users had to individually install apps as described here

Starting this week, admins can install Chat apps for direct messages on behalf of users within their domain from the Workspace Marketplace. Users will automatically see when an app has been enabled, eliminating the need to manually install the app themselves. 

Admins can deploy Chat apps as they see fit: to an entire domain, OU, or group of users using the Workspace Marketplace apps management controls
Who’s impacted 
Admins 

Why you’d use it 
This feature enables admins to provide their users with instant access to the Chat integrations they need for their workflow within an organization. 

Getting started 
Rollout pace 

Availability 
  • Available to Google Workspace Essentials, Business Starter, Business Standard, Business Plus, Enterprise Essentials, Enterprise Standard, Enterprise Plus, Education Fundamentals, Education Plus, Education Standard, the Teaching and Learning Upgrade, Frontline, and legacy G Suite Basic and Business customers 
  • Not available to Nonprofits 
  • Not available to users with personal Google Accounts 

Resources